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JNJ · Forward model · Bear case

The Bear case, 20 quarters out

Model as of

Each segment is projected from its own operating driver, rolled up into consolidated cash flow, and discounted back to a fair value per share. The assumptions below are editable — change them and every number on this page moves with them.

Eight verticals: the four Innovative Medicine therapeutic areas and the four MedTech franchises that J&J publishes every quarter in the Exhibit 99.2 segment sales schedule. They sum to reported consolidated revenue within $2M in all fourteen quarters - $16,384M plus $8,926M is exactly the $25,310M reported for 2026 Q2 - so no quarter is padded and none is estimated. Only Other Innovative Medicine is apportioned, as the segment total less the three named areas, and it cross-checks to J&J's separately printed PH, ID and CVM subtotal within $2M every quarter. Disclosed and copied as reported: every franchise revenue line, both segments' income before tax, D&A and additions to PP&E, guidance, shares, cash and debt. Derived: segment EBITDA margins (Innovative Medicine 42.9% and MedTech 23.8% for 1H26), capex intensity, net debt of $28.3B and the seasonal factors. Assumed and labelled as such: every forward growth rate, the terminal margins of 44.0% and 26.0%, the twelve-quarter margin glide, the 8% discount rate, the 13.0x exit multiple, the $300M-a-quarter normalised corporate run-rate and the eight-quarter talc duration. Impossible to split honestly and therefore not attempted: franchise-level profit, capex and D&A - J&J publishes none of them, so each franchise carries its parent segment's margin unchanged. Corporate overhead of 1.2% of revenue is the 2026 Q2 unallocated expense of $679M less the disclosed $0.4B talc charge; the $258M of Orthopaedics separation cost in the same quarter sits inside that same unallocated line and is not added again. The model is GAAP-shaped, while J&J's guidance and the published consensus are both adjusted, so the guided sales range is the only guidance figure this model is checked against. Two limitations to read alongside the output: MedTech Orthopaedics stays consolidated for all twenty quarters even though the separation is targeted for 2027, and the share count is held flat at 2,409,898,597 because the only disclosed repurchases fund compensation plans and the diluted count rose year over year.

JNJ forward model
Horizon
Fair value per share $170.79 −35% against $264.74
Terminal-year revenue $123.58B last four projected quarters
Enterprise value $439.86B $112.56B explicit + $327.30B terminal

Two dated facts do the work. MedTech Cardiovascular decelerated from +13.0% year over year in 2026 Q1 to +3.9% in 2026 Q2 as Shockwave anniversaried, and Immunology is still shrinking. If Oncology decays faster than the base case while MedTech settles at 3-4%, consolidated growth falls below the guided rate from 2027: FY2027 lands at $106.5B against the base case's $108.5B, and FY2030 at $121.2B against $129.5B. A 1.5-point margin haircut and an 11.0x exit put fair value at $170.79. Even here FY2026 is $100.9B, inside the guided range - this case is about 2027 onward, not about the guided year.

JNJ REVENUE MODEL

Latest: $31.49B (2031Q2E)

Period Value
2023Q1 $20.89B
2023Q2 $21.52B
2023Q3 $21.35B
2023Q4 $21.40B
2024Q1 $21.38B
2024Q2 $22.45B
2024Q3 $22.47B
2024Q4 $22.52B
2025Q1 $21.89B
2025Q2 $23.74B
2025Q3 $23.99B
2025Q4 $24.56B
2026Q1 $24.06B
2026Q2 $25.31B
2026Q3E $25.63B
2026Q4E $25.93B
2027Q1E $25.78B
2027Q2E $26.61B
2027Q3E $26.92B
2027Q4E $27.21B
2028Q1E $27.05B
2028Q2E $27.87B
2028Q3E $28.16B
2028Q4E $28.45B
2029Q1E $28.27B
2029Q2E $29.09B
2029Q3E $29.37B
2029Q4E $29.66B
2030Q1E $29.46B
2030Q2E $30.29B
2030Q3E $30.58B
2030Q4E $30.86B
2031Q1E $30.65B
2031Q2E $31.49B
Scenarios

Where each case comes from

Bear case — primary sources

The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the Bear column is what happens if they are taken at face value.

Bull case — primary sources

The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the Bull column is what happens if they are taken at face value.

Duato case — primary sources

The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the Duato column is what happens if they are taken at face value.

Valuation

From cash flow to fair value

The published model, discounted at 8.0% a year with an exit multiple of 11.0x on EBITDA. The horizon and sliders above do not change this walk.

Present value of free cash flow, 20 quarters$112.56B
Terminal-year revenue$123.58B
Terminal-year EBITDA$43.72B
Exit multiple, on EBITDA11.0x
Terminal value$480.91B
Discounted at 8.0% a year, terminal value becomes$327.30B
Share of enterprise value from the terminal74%
Enterprise value$439.86B
Net cash−$28.28B
Equity value$411.58B
Shares2.41B
Fair value per share$170.79
Against the deployed price of $264.74, as of −35%

8% is a conservative round WACC for a balance sheet at about 1.5x net debt to EBITDA with an equity beta near 0.6. The 13.0x exit is where the argument sits: large-cap pharma and medtech trade at 11-16x, while this model's own annualised basis-quarter EBITDA of $35.4B against an enterprise value of $686.2B is 19.4x. Taking 13x rather than 19x is most of what produces a base fair value of $219.68 against a $273.04 price. No comparable-company multiple set was verified from primary filings in the research pass, so the exit is explicitly a sensitivity: the bear runs 11.0x, the bull 15.0x and the named case 16.0x, and the $170.79 to $296.16 spread is largely that one input.

Read the other way round: at $264.74 the market is paying 18.6x terminal-year EBITDA, holding every other assumption on this page fixed. That is the number to argue about.

Capital programmes

Capex outside the verticals

Each vertical's capex is a share of its own revenue, which is the right shape for capacity that scales with sales. These are not that: fixed-size programmes with their own schedule that spend whether or not any segment grows. They are added on top, and they are why free cash flow dips in the years below.

Talc settlement charges

2026 Q3 → 2028 Q2
Programme total$3.20B
Cash out$400M/qtr

Talc runs through unallocated corporate rather than either segment, and its sign has flipped once in five quarters: a $0.4B charge in 2026 Q2 and $0.8B in 1H26 against roughly $7.0B of reserve reversal in 1H25. The $0.4B quarterly run-rate is disclosed; holding it for eight quarters and then stopping is an assumption, and $3.2B is the total that assumption implies.

Quarter by quarter

The projected path

The published model's 20 quarters. The horizon and sliders above do not change this table.

Quarter OncologyImmunologyNeuroscienceOther Innovative MedicineMedTech CardiovascularMedTech SurgeryMedTech OrthopaedicsMedTech Vision Revenue YoY EBITDA Capex FCF R40 PV of FCF
2026 Q3E $7.66B$3.96B$2.39B$2.79B$2.42B$2.61B$2.34B$1.46B $25.63B +7% $8.66B $1.58B $5.84B +30 $5.73B
2026 Q4E $7.90B$3.72B$2.44B$2.79B$2.44B$2.70B$2.48B$1.48B $25.93B +6% $8.78B $1.61B $5.91B +28 $5.69B
2027 Q1E $8.14B$3.39B$2.48B$2.78B$2.46B$2.58B$2.47B$1.49B $25.78B +7% $8.77B $1.61B $5.90B +30 $5.57B
2027 Q2E $8.37B$3.78B$2.53B$2.78B$2.47B$2.70B$2.48B$1.50B $26.61B +5% $9.11B $1.66B $6.15B +28 $5.69B
2027 Q3E $8.60B$3.91B$2.57B$2.77B$2.49B$2.66B$2.39B$1.51B $26.92B +5% $9.28B $1.67B $6.27B +28 $5.70B
2027 Q4E $8.82B$3.69B$2.61B$2.77B$2.51B$2.75B$2.53B$1.52B $27.21B +5% $9.37B $1.70B $6.33B +28 $5.64B
2028 Q1E $9.03B$3.38B$2.65B$2.76B$2.53B$2.63B$2.52B$1.54B $27.05B +5% $9.35B $1.70B $6.31B +28 $5.52B
2028 Q2E $9.24B$3.78B$2.69B$2.76B$2.56B$2.75B$2.53B$1.55B $27.87B +5% $9.67B $1.74B $6.55B +28 $5.61B
2028 Q3E $9.45B$3.93B$2.73B$2.75B$2.58B$2.71B$2.44B$1.56B $28.16B +5% $9.83B $1.35B $6.99B +29 $5.88B
2028 Q4E $9.66B$3.72B$2.77B$2.75B$2.60B$2.80B$2.58B$1.57B $28.45B +5% $9.91B $1.37B $7.05B +29 $5.81B
2029 Q1E $9.86B$3.42B$2.80B$2.75B$2.62B$2.67B$2.57B$1.58B $28.27B +5% $9.87B $1.37B $7.02B +29 $5.68B
2029 Q2E $10.06B$3.84B$2.84B$2.74B$2.64B$2.80B$2.58B$1.59B $29.09B +4% $10.19B $1.41B $7.25B +29 $5.75B
2029 Q3E $10.25B$4.00B$2.87B$2.74B$2.67B$2.76B$2.48B$1.60B $29.37B +4% $10.34B $1.42B $7.36B +29 $5.73B
2029 Q4E $10.45B$3.79B$2.90B$2.74B$2.69B$2.85B$2.63B$1.61B $29.66B +4% $10.42B $1.44B $7.41B +29 $5.66B
2030 Q1E $10.64B$3.48B$2.94B$2.73B$2.72B$2.72B$2.61B$1.62B $29.46B +4% $10.36B $1.43B $7.37B +29 $5.52B
2030 Q2E $10.83B$3.92B$2.97B$2.73B$2.74B$2.85B$2.62B$1.63B $30.29B +4% $10.68B $1.47B $7.60B +29 $5.58B
2030 Q3E $11.02B$4.09B$3.00B$2.73B$2.77B$2.80B$2.52B$1.65B $30.58B +4% $10.82B $1.48B $7.71B +29 $5.56B
2030 Q4E $11.22B$3.88B$3.03B$2.72B$2.79B$2.89B$2.67B$1.66B $30.86B +4% $10.90B $1.50B $7.75B +29 $5.48B
2031 Q1E $11.40B$3.57B$3.06B$2.72B$2.82B$2.77B$2.65B$1.67B $30.65B +4% $10.84B $1.49B $7.71B +29 $5.35B
2031 Q2E $11.59B$4.02B$3.09B$2.72B$2.84B$2.90B$2.66B$1.68B $31.49B +4% $11.16B $1.53B $7.94B +29 $5.40B

Every row is projected. A year-over-year change is shown only where the quarter it compares against exists — an em dash means there is no comparable quarter, not a flat year.

Track record

Model revisions

Assumptions are marked to reality as each quarter prints. Every change is appended here, with the fair value the model produced at the time, so the model's own history stays visible.

DateFair value thenNote
2026-08-27 $219.68 First published model, built from the verified 2026 Q2 research brief. Eight disclosed franchise lines, growth drivers throughout because J&J publishes no unit, prescription, procedure or installed-base metric anywhere, seasonality on the three lines whose measured shape survives its own window spread, and talc carried as a corporate programme outside the verticals.