← Upstart Holdings, Inc.

UPST · Forward model · Bull case

The Bull case, 20 quarters out

Each segment is projected from its own operating driver, rolled up into consolidated cash flow, and discounted back to a fair value per share. The assumptions below are editable — change them and every number on this page moves with them.

Upstart has ONE reportable segment, Unsecured Lending. The five product lines here are NOT reported: their REVENUE is apportioned, and that is the single most important thing to know about this page. What IS published, quarterly and for six quarters, is the ORIGINATIONS mix - pages 14 and 15 of the Q2 2026 investor presentation break unsecured originations into Core (FICO under 720), super prime (720+) and small dollar plus Cash Line, and secured into auto and home, in dollars, with the loan counts beside them. Those six quarters of published mix reconcile to the originations Upstart files in its 10-Q to within $1M in every quarter, which is what makes them usable. Each group's fee revenue - Unsecured Lending's disclosed figure, and secured's as the residual of consolidated fees less Unsecured - is then apportioned across its lines in proportion to that published mix. The apportionment assumes every line inside a group earns the same fee per dollar originated, and Upstart says that is NOT true: super prime carries a lower take rate than Core. The pro-rata split therefore understates Core's revenue and overstates super prime's, and the contribution margins carry that difference instead. CONTRIBUTION is disclosed for two groups only - 61.53% for Unsecured Lending and negative 35.16% for secured - so the five line margins are chosen to weight-average back to exactly those two figures. Core at 66% and super prime at 51% are judgements; small dollar's 57.7% and home's negative 61.7% are then solved rather than chosen, because only the group averages are known. The sixth vertical, balance-sheet lending, is the disclosed interest and fair-value line and is carried so the six sum to reported total revenue. History runs six quarters rather than eight because the published mix starts at 2025 Q1; extending it would mean inventing the split for two more quarters. Also assumed: the whole cost structure below contribution, since engineering, general and administrative and the non-variable part of sales and marketing are unallocated by design and sit here as a single percentage of revenue. One caveat for the cash-flow column: this model's free cash flow is EBITDA less capex less tax, while Upstart's reported free cash flow on the site's own definition was negative $138.7M in the basis quarter, because purchases and originations of loans held-for-sale run through operating activities.

Secured stops being a drag and starts being a business. The combined contribution margin has closed 141 points in four quarters and management has put breakeven in the fourth quarter of 2026 on the record; this case carries that slope past breakeven instead of flattening it there, and lets auto and home compound off bases that are still tiny. The three unsecured lines follow base exactly - no improvement in the take rate, no acceleration in Core. What this case does NOT assume is the bank charter: Upstart Bank is conditionally approved and targeted for early 2027, and nothing here reflects a lower funding cost, because Upstart has published no figure for what that would be worth.

UPST REVENUE MODEL

Latest: $1.13B (2031Q2E)

Period Value
2025Q1 $213M
2025Q2 $257M
2025Q3 $277M
2025Q4 $296M
2026Q1 $308M
2026Q2 $365M
2026Q3E $385M
2026Q4E $406M
2027Q1E $428M
2027Q2E $452M
2027Q3E $477M
2027Q4E $504M
2028Q1E $533M
2028Q2E $565M
2028Q3E $598M
2028Q4E $634M
2029Q1E $672M
2029Q2E $714M
2029Q3E $759M
2029Q4E $807M
2030Q1E $859M
2030Q2E $916M
2030Q3E $978M
2030Q4E $1.03B
2031Q1E $1.08B
2031Q2E $1.13B

What drives each segment

Core personal (FICO under 720)

Units × price
Basis quarter$224M
Final quarter$594M
Implied CAGR+22%
Share of revenue, final quarter53%
PV of segment cash flow$3.59B

Upstart's own name for its engine: personal loans to borrowers below a 720 FICO, where an AI model that reads more than a credit score is supposed to have the biggest edge over a bank. $2,496M of originations in the basis quarter, 69% of unsecured volume, re-accelerating 27% sequentially after two flat quarters and a decline. Management calls this the superpower and credits it for the contribution margin recovering to 62%. It is the largest line in this model and the one that has to keep working.

Last four quarters
2025 Q3 $177M Estimated
2025 Q4 $177M Estimated
2026 Q1 $172M Estimated
2026 Q2 $224M Estimated
Personal loans to borrowers below 720 FICO
Units 2496/qtr growing +5.0% per quarter $2,496M of originations in the basis quarter, from page 14 of the Q2 2026 investor presentation.
Price per unit $89668 drifting +0.0% per quarter $89,668 of fee per $M originated - 8.97% - the Unsecured Lending take rate, applied to all its lines alike.
Core personal (FICO under 720)

Latest: $594M (2031Q2E)

Period Value
2025Q1 $122M
2025Q2 $164M
2025Q3 $177M
2025Q4 $177M
2026Q1 $172M
2026Q2 $224M
2026Q3E $235M
2026Q4E $247M
2027Q1E $259M
2027Q2E $272M
2027Q3E $286M
2027Q4E $300M
2028Q1E $315M
2028Q2E $331M
2028Q3E $347M
2028Q4E $365M
2029Q1E $383M
2029Q2E $402M
2029Q3E $422M
2029Q4E $443M
2030Q1E $465M
2030Q2E $489M
2030Q3E $513M
2030Q4E $539M
2031Q1E $566M
2031Q2E $594M

Assumptions & reasoning

  • Originations for this line are published on page 14 of the Q2 2026 deck; the revenue is not. It is the Unsecured Lending segment's disclosed fee revenue apportioned on that origination mix, which assumes Core earns the same fee per dollar as the other two unsecured lines.
  • That assumption is the weak point and it cuts against this line. Upstart says super prime carries a LOWER take rate, so a pro-rata split understates Core's share of unsecured revenue and overstates super prime's. The contribution margins carry the difference instead.
  • The sequential path is violent: +34.7%, +1.5%, +6.6%, -0.3%, +26.7%. A base case that extrapolates any single quarter of that is wrong, which is why the growth input sits well below the quarter just delivered.

Super prime personal (720+)

Units × price
Basis quarter$91M
Final quarter$241M
Implied CAGR+22%
Share of revenue, final quarter21%
PV of segment cash flow$1.20B

Personal loans to borrowers at 720 FICO and above: $1,013M of originations, 28% of unsecured volume, up 45% year over year and now roughly a third of the personal-loan book against 27% two quarters ago. This is the volume-and-brand line - Upstart competing for borrowers a traditional lender would also want, at a lower fee. It is growing faster than Core, and because it earns less per dollar, a rising share of it dilutes the unsecured margin. That is the tension management keeps addressing by pointing at Core re-acceleration.

Last four quarters
2025 Q3 $63M Estimated
2025 Q4 $70M Estimated
2026 Q1 $87M Estimated
2026 Q2 $91M Estimated
Personal loans to borrowers at 720 FICO and above
Units 1013/qtr growing +5.0% per quarter $1,013M of originations in the basis quarter, from page 14 of the Q2 2026 investor presentation.
Price per unit $89668 drifting +0.0% per quarter $89,668 of fee per $M originated - 8.97% - the Unsecured Lending take rate, applied to all its lines alike.
Super prime personal (720+)

Latest: $241M (2031Q2E)

Period Value
2025Q1 $53M
2025Q2 $63M
2025Q3 $63M
2025Q4 $70M
2026Q1 $87M
2026Q2 $91M
2026Q3E $95M
2026Q4E $100M
2027Q1E $105M
2027Q2E $110M
2027Q3E $116M
2027Q4E $122M
2028Q1E $128M
2028Q2E $134M
2028Q3E $141M
2028Q4E $148M
2029Q1E $155M
2029Q2E $163M
2029Q3E $171M
2029Q4E $180M
2030Q1E $189M
2030Q2E $198M
2030Q3E $208M
2030Q4E $219M
2031Q1E $230M
2031Q2E $241M

Assumptions & reasoning

  • Upstart states this line carries a lower take rate than Core but publishes no revenue for it, so the pro-rata apportionment here gives it the same fee per dollar as Core and puts the whole difference in the contribution margin, which is set 15 points below Core's.
  • Share of unsecured originations has gone 29%, 26%, 25%, 27%, 33%, 28% across the six quarters. It is rising over the period but not monotonically, and the basis quarter was a step back toward Core.

Small dollar and Cash Line

Units × price
Basis quarter$12M
Final quarter$17M
Implied CAGR+8%
Share of revenue, final quarter2%
PV of segment cash flow$122M

The funnel: small-dollar loans and Cash Line, Upstart's unsecured revolving product. $130M of originations, under 4% of unsecured volume, and the most erratic line on the page - it has gone 79, 111, 138, 111, 76, 130 across six quarters with no trend. Its job is acquisition rather than profit: a borrower who arrives for a few hundred dollars can be sold a personal loan later. Upstart excludes Cash Line from its automation and conversion metrics because repeat draws are not new decisions.

Last four quarters
2025 Q3 $13M Estimated
2025 Q4 $10M Estimated
2026 Q1 $7M Estimated
2026 Q2 $12M Estimated
Small dollar loansCash Line unsecured revolving credit
Units 130/qtr growing +2.0% per quarter $130M of originations in the basis quarter, from page 14 of the Q2 2026 investor presentation.
Price per unit $89668 drifting +0.0% per quarter $89,668 of fee per $M originated - 8.97% - the Unsecured Lending take rate, applied to all its lines alike.
Small dollar and Cash Line

Latest: $17M (2031Q2E)

Period Value
2025Q1 $7M
2025Q2 $10M
2025Q3 $13M
2025Q4 $10M
2026Q1 $7M
2026Q2 $12M
2026Q3E $12M
2026Q4E $12M
2027Q1E $12M
2027Q2E $13M
2027Q3E $13M
2027Q4E $13M
2028Q1E $13M
2028Q2E $14M
2028Q3E $14M
2028Q4E $14M
2029Q1E $14M
2029Q2E $15M
2029Q3E $15M
2029Q4E $15M
2030Q1E $16M
2030Q2E $16M
2030Q3E $16M
2030Q4E $17M
2031Q1E $17M
2031Q2E $17M

Assumptions & reasoning

  • The smallest line in the model at under 4% of unsecured originations and about 3% of consolidated revenue, and the one whose projection matters least - a 50% error here moves fair value by less than a tenth of a dollar.
  • Its contribution margin is not chosen, it is solved: given Core at 66% and super prime at 51%, this line takes whatever value makes the three weight-average back to the 61.53% Upstart discloses for Unsecured Lending as a whole.

Auto

Units × price
Basis quarter$16M
Final quarter$196M
Implied CAGR+66%
Share of revenue, final quarter17%
PV of segment cash flow$417M

The fastest-growing line Upstart has: $426M of originations, up roughly four times year over year and 62% sequentially, on 20,023 loans against 5,058 a year ago. Auto retail and auto-secured personal loans, after auto refinance was sunset during the quarter. Still loss-making on contribution, but the secured margin it dominates has closed 141 points in four quarters and management has put breakeven in the fourth quarter of 2026 on the record. This is the line the bull case is actually about: a much larger market than personal loans, addressed with the same underwriting stack.

Last four quarters
2025 Q3 $3M Estimated
2025 Q4 $5M Estimated
2026 Q1 $8M Estimated
2026 Q2 $16M Estimated
Auto retail loansAuto-secured personal loansAuto refinance (sunset during Q2 2026)
Units 426/qtr growing +12.0% per quarter $426M of originations in the basis quarter, from page 15 of the Q2 2026 investor presentation.
Price per unit $36873 drifting +1.5% per quarter $36,873 of fee per $M originated - 3.69% - the Secured (auto and home) take rate, applied to all its lines alike.
Auto

Latest: $196M (2031Q2E)

Period Value
2025Q1 $2M
2025Q2 $2M
2025Q3 $3M
2025Q4 $5M
2026Q1 $8M
2026Q2 $16M
2026Q3E $18M
2026Q4E $21M
2027Q1E $24M
2027Q2E $28M
2027Q3E $33M
2027Q4E $38M
2028Q1E $43M
2028Q2E $50M
2028Q3E $58M
2028Q4E $66M
2029Q1E $76M
2029Q2E $88M
2029Q3E $101M
2029Q4E $116M
2030Q1E $134M
2030Q2E $154M
2030Q3E $177M
2030Q4E $186M
2031Q1E $191M
2031Q2E $196M

Assumptions & reasoning

  • Auto refinance originations were sunset during the basis quarter, so this line grew roughly fourfold while losing one of its three products. The remaining growth is retail and auto-secured personal.
  • Revenue is the Secured fee total apportioned on the auto and home origination mix from page 15 of the deck. Upstart publishes contribution for auto and home together, never apart, so the margin split between them is assumed and only their weighted average is disclosed.
  • Auto is given the better of the two secured margins because it has the scale - 20,023 loans against 2,800 - and because the deck shows it further along its cost curve. That is a judgement, not a disclosure.

Home

Units × price
Basis quarter$6M
Final quarter$50M
Implied CAGR+53%
Share of revenue, final quarter4%
PV of segment cash flow$39M

Home equity lines of credit: $163M of committed amounts in the basis quarter, roughly double a year ago, on 2,800 loans. The smallest and least mature of the five product lines, and the deepest under water on contribution. Tickets are large - a HELOC commitment averages about $58,000 against roughly $21,000 for an auto loan - so a handful of loans move the line, and origination is a committed amount rather than a drawn balance. It is the second half of the secured optionality and it is behind auto on every dimension except ticket size.

Last four quarters
2025 Q3 $2M Estimated
2025 Q4 $3M Estimated
2026 Q1 $4M Estimated
2026 Q2 $6M Estimated
Home equity lines of credit
Units 163/qtr growing +8.0% per quarter $163M of originations in the basis quarter, from page 15 of the Q2 2026 investor presentation.
Price per unit $36873 drifting +1.5% per quarter $36,873 of fee per $M originated - 3.69% - the Secured (auto and home) take rate, applied to all its lines alike.
Home

Latest: $50M (2031Q2E)

Period Value
2025Q1 $1M
2025Q2 $1M
2025Q3 $2M
2025Q4 $3M
2026Q1 $4M
2026Q2 $6M
2026Q3E $7M
2026Q4E $8M
2027Q1E $8M
2027Q2E $9M
2027Q3E $10M
2027Q4E $12M
2028Q1E $13M
2028Q2E $14M
2028Q3E $16M
2028Q4E $18M
2029Q1E $20M
2029Q2E $22M
2029Q3E $24M
2029Q4E $27M
2030Q1E $30M
2030Q2E $33M
2030Q3E $36M
2030Q4E $40M
2031Q1E $45M
2031Q2E $50M

Assumptions & reasoning

  • Originations here are COMMITTED amounts for HELOCs, not drawn balances - Upstart says so in its definition of Originations, Dollars. A committed dollar and a drawn dollar are not the same economics, and the fee per committed dollar is what this line actually earns.
  • Its contribution margin is solved rather than chosen: given auto at -25%, home takes whatever value makes the two weight-average back to the -35.2% Upstart discloses for secured as a whole. It is deeply negative because auto is most of the revenue and the pair average is what is known.
  • At under 2% of consolidated revenue this line cannot change the answer, but it is the one with the largest addressable market behind it, which is why it is carried separately rather than folded into auto.

Balance-sheet lending

Capacity × utilisation × price
Basis quarter$17M
Final quarter$29M
Implied CAGR+12%
Share of revenue, final quarter3%
PV of segment cash flow$322M

Not a product Upstart sells - the line that makes its GAAP results jump around. Interest income on the roughly $1.06B of loans it holds at fair value, less interest expense on the $2.0B of borrowings that fund them, plus the mark-to-market on both. It contributed $16.7M in the basis quarter and $31.2M the quarter before, with no cost allocated against it, so it drops almost entirely to operating income. The book is more secured than the fee mix suggests: $338.1M of auto loans and $229.0M of HELOCs, held to seed products Upstart cannot yet sell in volume.

Last four quarters
2025 Q3 $19M Reported
2025 Q4 $31M Estimated
2026 Q1 $31M Reported
2026 Q2 $17M Reported
Interest income on loans held at fair valueInterest expense on warehouse and securitisation borrowingsFair value and other adjustments, net
Capacity energised 1064 $M of loans at the basis quarter $1,064M of loans held at fair value at 30 June 2026, of which $338.1M is auto and $229.0M is HELOCs.
Capacity added 40 $M of loans/qtr changing +0.0% per quarter $40M a quarter, the $79.7M the book grew in the first half, halved. A fraction of origination growth, by design.
Utilisation 100% gliding toward 100% Definitional at 100%: the net yield below is derived from this same period-end book.
Revenue per $M of loans $15682/qtr drifting +0.0% per quarter $16.7M of net interest and fair-value adjustments over a $1,064M book - a 5.9% annualised net yield.
Balance-sheet lending

Latest: $29M (2031Q2E)

Period Value
2025Q1 $28M
2025Q2 $17M
2025Q3 $19M
2025Q4 $31M
2026Q1 $31M
2026Q2 $17M
2026Q3E $17M
2026Q4E $18M
2027Q1E $19M
2027Q2E $19M
2027Q3E $20M
2027Q4E $20M
2028Q1E $21M
2028Q2E $22M
2028Q3E $22M
2028Q4E $23M
2029Q1E $24M
2029Q2E $24M
2029Q3E $25M
2029Q4E $25M
2030Q1E $26M
2030Q2E $27M
2030Q3E $27M
2030Q4E $28M
2031Q1E $29M
2031Q2E $29M

Assumptions & reasoning

  • This line exists so the six verticals sum to Upstart's reported total revenue. The five product lines are fee revenue only; total revenue also carries net interest and mark-to-market, and that is what sits here.
  • It ranged from $16.5M to $31.2M across the six quarters shown with no trend, and went negative as recently as 2024 Q3. Modelling it as a steady yield on a slowly growing book understates how much of it is remeasurement rather than carry.
  • The $2.0B of borrowings that fund the book are treated as a claim on equity in the valuation, not as an operating cost here, which is why net cash is negative $1.55B rather than the cash balance alone.
  • If the intention is to read this as a pure fee-platform valuation, this is the line to zero out. It is 5% of revenue and the only part of the projection that is not a fee.
Scenarios

Where each case comes from

Gu case — primary sources

The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the Gu column is what happens if they are taken at face value.

Valuation

From cash flow to fair value

Present value of free cash flow, 20 quarters$419M
Terminal-year revenue$4.21B
Terminal-year EBITDA$272M
Exit multiple, on revenue3.8x
Terminal value$15.79B
Discounted at 13.0% a year, terminal value becomes$8.57B
Enterprise value$8.99B
Net cash-$1.55B
Equity value$7.44B
Shares0.11B
Fair value per share$67.81
Against the current price of $30.46+123%

13% on a company that reached GAAP profitability two quarters ago, carries $2.0B of borrowings against $797M of equity, and whose management reiterated guidance because a macro index moved. 3x terminal revenue on the ~21% adjusted EBITDA margin Upstart guides is about 20x cash earnings, against roughly 3.4x forward revenue at $28.86 today - the multiple is not the argument here, the secured ramp is.

Read the other way round: at $30.46 the market is paying 2.0x terminal-year revenue, holding every other assumption on this page fixed. That is the number to argue about.

Quarter by quarter

The projected path

Quarter Core personal (FICO under 720)Super prime personal (720+)Small dollar and Cash LineAutoHomeBalance-sheet lending Revenue YoY EBITDA Capex FCF R40 PV of FCF
2026 Q3E $235M$95M$12M$18M$7M$17M $385M +39% $23M $2M $16M +43 $16M
2026 Q4E $247M$100M$12M$21M$8M$18M $406M +37% $24M $3M $17M +41 $16M
2027 Q1E $259M$105M$12M$24M$8M$19M $428M +39% $25M $3M $18M +43 $16M
2027 Q2E $272M$110M$13M$28M$9M$19M $452M +24% $27M $3M $19M +28 $17M
2027 Q3E $286M$116M$13M$33M$10M$20M $477M +24% $28M $3M $20M +28 $17M
2027 Q4E $300M$122M$13M$38M$12M$20M $504M +24% $29M $3M $21M +29 $17M
2028 Q1E $315M$128M$13M$43M$13M$21M $533M +25% $31M $3M $22M +29 $18M
2028 Q2E $331M$134M$14M$50M$14M$22M $565M +25% $33M $3M $23M +29 $18M
2028 Q3E $347M$141M$14M$58M$16M$22M $598M +25% $35M $3M $25M +29 $19M
2028 Q4E $365M$148M$14M$66M$18M$23M $634M +26% $37M $3M $27M +30 $20M
2029 Q1E $383M$155M$14M$76M$20M$24M $672M +26% $39M $4M $28M +30 $20M
2029 Q2E $402M$163M$15M$88M$22M$24M $714M +26% $42M $4M $30M +31 $21M
2029 Q3E $422M$171M$15M$101M$24M$25M $759M +27% $45M $4M $32M +31 $22M
2029 Q4E $443M$180M$15M$116M$27M$25M $807M +27% $48M $4M $34M +32 $22M
2030 Q1E $465M$189M$16M$134M$30M$26M $859M +28% $51M $5M $37M +32 $23M
2030 Q2E $489M$198M$16M$154M$33M$27M $916M +28% $55M $5M $40M +33 $24M
2030 Q3E $513M$208M$16M$177M$36M$27M $978M +29% $59M $5M $43M +33 $25M
2030 Q4E $539M$219M$17M$186M$40M$28M $1.03B +27% $65M $5M $47M +32 $27M
2031 Q1E $566M$230M$17M$191M$45M$29M $1.08B +25% $71M $6M $52M +30 $29M
2031 Q2E $594M$241M$17M$196M$50M$29M $1.13B +23% $77M $6M $57M +28 $31M

Every row is projected. A year-over-year change is shown only where the quarter it compares against exists — an em dash means there is no comparable quarter, not a flat year.

Track record

Model revisions

Assumptions are marked to reality as each quarter prints. Every change is appended here, with the fair value the model produced at the time, so the model's own history stays visible.

DateChangedFair value thenNote
2026-08-24 all Rebuilt on five product verticals - Core, super prime, small dollar, auto, home - plus the balance-sheet line, after the Q2 2026 investor presentation was read and its six quarters of published originations mix reconciled to the filed totals.