AAPL
Apple Inc.
Quarterly revenue, EPS, free cash flow, valuation, and Rule of 40 scores for Apple Inc.
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It offers iPhone, Mac, iPad, and wearables, home and accessories including AirPods, Apple Vision Pro, Apple Watch, Apple TV, Beats, and HomePod. The company also provides AppleCare, iCloud, and platforms such as the App Store, and subscription services including Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, Apple News+, Apple Card, and Apple Pay, as well as advertising and intellectual-property licensing. It sells through its retail and online stores, a direct sales force, carriers, and resellers, serving consumers, education, enterprise, and government customers.
Coverage
Apple Measured the 512GB Mac Studio's AI Claim on a 7GB Model
Apple's Mac Studio sells 512GB of unified memory. Every AI figure on its page is footnoted to a 14-billion-parameter 4-bit model, about 7GB of weights.
Apple Priced Its Foldable at $1,999. Its Last Seven Annual Reports Never Mention a Selling Price.
Apple's iPhone Duo starts at $1,999, 67% above the iPhone 18 Pro on the same chip. Apple has published no iPhone unit and no selling price since fiscal 2018.
We Said Buffett's Apple Selling Was the Statement. Apple Then Became the Most Valuable Company in the World.
Berkshire reports its third quarter under a new CEO after Buffett's Apple sell-down — and its EPS is the number most likely to be misread. Our Q2 2026 preview.
Apple Q3 FY2026: Tim Cook's Final Quarter as CEO — a Beat That Still Cost Investors Billions
Apple beat on revenue and EPS, grew iPhone sales 22%, and posted its best June quarter ever — then fell more than 6% after hours on weak guidance and Tim Cook's warning about a 'hundred-year flood' in memory chip supply. In his final earnings call as CEO, the real story was what came next, not the quarter itself.
The AI Capex Bet, Six Months In: What the Mag 7 Actually Spent (and What the Market Learned)
Our February call was a $700B AI capex arms race. Six months and a full Q2 earnings season later, actual guidance has blown past that number, free cash flow is cratering at multiple hyperscalers, and the market has started rewarding capex very differently depending on who's spending it. Here's what changed.
Apple Just Posted Its Best Quarter Ever. Buffett Kept Selling.
Apple posted a record $143.7B quarter with 16% revenue growth. Buffett sold another 10.3M shares. The FTC is circling. And the stock is down 8% from its January highs. Something doesn't add up.
Where the revenue goes next
Latest: $109.42B (2026Q2)
| Period | Value |
|---|---|
| 2020Q3 | $64.70B |
| 2020Q4 | $111.44B |
| 2021Q1 | $89.58B |
| 2021Q2 | $81.43B |
| 2021Q3 | $83.36B |
| 2021Q4 | $123.94B |
| 2022Q1 | $97.28B |
| 2022Q2 | $82.96B |
| 2022Q3 | $90.15B |
| 2022Q4 | $117.15B |
| 2023Q1 | $94.84B |
| 2023Q2 | $81.80B |
| 2023Q3 | $89.50B |
| 2023Q4 | $119.58B |
| 2024Q1 | $90.75B |
| 2024Q2 | $85.78B |
| 2024Q3 | $94.93B |
| 2024Q4 | $124.30B |
| 2025Q1 | $95.36B |
| 2025Q2 | $94.04B |
| 2025Q3 | $102.47B |
| 2025Q4 | $143.76B |
| 2026Q1 | $111.18B |
| 2026Q2 | $109.42B |
Latest: $2.02 (2026Q2)
| Period | Value |
|---|---|
| 2020Q3 | $0.74 |
| 2020Q4 | $1.68 |
| 2021Q1 | $1.40 |
| 2021Q2 | $1.30 |
| 2021Q3 | $1.23 |
| 2021Q4 | $2.10 |
| 2022Q1 | $1.52 |
| 2022Q2 | $1.20 |
| 2022Q3 | $1.29 |
| 2022Q4 | $1.88 |
| 2023Q1 | $1.52 |
| 2023Q2 | $1.26 |
| 2023Q3 | $1.47 |
| 2023Q4 | $2.18 |
| 2024Q1 | $1.53 |
| 2024Q2 | $1.40 |
| 2024Q3 | $0.97 |
| 2024Q4 | $2.40 |
| 2025Q1 | $1.65 |
| 2025Q2 | $1.57 |
| 2025Q3 | $1.84 |
| 2025Q4 | $2.84 |
| 2026Q1 | $2.01 |
| 2026Q2 | $2.02 |
Latest: 33.2 (2026Q2)
| Period | Value |
|---|---|
| 2020Q3 | 34.5 |
| 2020Q4 | 35.0 |
| 2021Q1 | 26.7 |
| 2021Q2 | 26.2 |
| 2021Q3 | 24.6 |
| 2021Q4 | 28.8 |
| 2022Q1 | 27.8 |
| 2022Q2 | 22.2 |
| 2022Q3 | 22.2 |
| 2022Q4 | 21.7 |
| 2023Q1 | 27.6 |
| 2023Q2 | 32.2 |
| 2023Q3 | 27.7 |
| 2023Q4 | 29.7 |
| 2024Q1 | 26.4 |
| 2024Q2 | 31.8 |
| 2024Q3 | 38.1 |
| 2024Q4 | 39.6 |
| 2025Q1 | 34.5 |
| 2025Q2 | 31.1 |
| 2025Q3 | 34.0 |
| 2025Q4 | 34.6 |
| 2026Q1 | 30.1 |
| 2026Q2 | 33.2 |
Latest: $31.91B (2026Q2)
| Period | Value |
|---|---|
| 2020Q3 | $18.79B |
| 2020Q4 | $35.26B |
| 2021Q1 | $21.71B |
| 2021Q2 | $19.00B |
| 2021Q3 | $16.98B |
| 2021Q4 | $44.16B |
| 2022Q1 | $25.65B |
| 2022Q2 | $20.79B |
| 2022Q3 | $20.84B |
| 2022Q4 | $30.22B |
| 2023Q1 | $25.64B |
| 2023Q2 | $28.25B |
| 2023Q3 | $15.48B |
| 2023Q4 | $37.50B |
| 2024Q1 | $20.69B |
| 2024Q2 | $26.71B |
| 2024Q3 | $23.90B |
| 2024Q4 | $27.00B |
| 2025Q1 | $20.88B |
| 2025Q2 | $24.41B |
| 2025Q3 | $26.49B |
| 2025Q4 | $51.55B |
| 2026Q1 | $26.73B |
| 2026Q2 | $31.91B |
Latest: 14.59B (2026Q2)
| Period | Value |
|---|---|
| 2020Q3 | 4.28B |
| 2020Q4 | 17.11B |
| 2021Q1 | 16.93B |
| 2021Q2 | 16.78B |
| 2021Q3 | 16.53B |
| 2021Q4 | 16.52B |
| 2022Q1 | 16.40B |
| 2022Q2 | 16.26B |
| 2022Q3 | 16.07B |
| 2022Q4 | 15.96B |
| 2023Q1 | 15.85B |
| 2023Q2 | 15.78B |
| 2023Q3 | 15.63B |
| 2023Q4 | 15.58B |
| 2024Q1 | 15.46B |
| 2024Q2 | 15.35B |
| 2024Q3 | 15.20B |
| 2024Q4 | 15.15B |
| 2025Q1 | 15.06B |
| 2025Q2 | 14.95B |
| 2025Q3 | 15.00B |
| 2025Q4 | 14.81B |
| 2026Q1 | 14.73B |
| 2026Q2 | 14.59B |
Latest: $1.13T (2026Q2)
| Period | Value |
|---|---|
| 2020Q3 | $509.88B |
| 2020Q4 | $545.14B |
| 2021Q1 | $566.85B |
| 2021Q2 | $585.85B |
| 2021Q3 | $602.83B |
| 2021Q4 | $646.99B |
| 2022Q1 | $672.64B |
| 2022Q2 | $693.43B |
| 2022Q3 | $714.27B |
| 2022Q4 | $744.49B |
| 2023Q1 | $770.13B |
| 2023Q2 | $798.38B |
| 2023Q3 | $813.86B |
| 2023Q4 | $851.36B |
| 2024Q1 | $872.05B |
| 2024Q2 | $898.76B |
| 2024Q3 | $922.66B |
| 2024Q4 | $949.66B |
| 2025Q1 | $970.54B |
| 2025Q2 | $994.94B |
| 2025Q3 | $1.02T |
| 2025Q4 | $1.07T |
| 2026Q1 | $1.10T |
| 2026Q2 | $1.13T |
Latest earnings
Company History
Apple Computer Company founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in Los Altos/Cupertino, California, to market the Apple I personal computer kit.
Incorporated as Apple Computer, Inc. in Cupertino; Apple II launched at West Coast Computer Faire, becoming a major success with color graphics and open architecture.
Went public on December 12, 1980, selling 4.6 million shares and generating over $100 million, creating around 300 millionaires.
Introduced as the first mass-market computer with a graphical user interface and mouse; debuted with the iconic
Steve Jobs announced the iPhone and renamed the company to Apple Inc.; revolutionized smartphones with touchscreen interface and app ecosystem.
Apple promised to eliminate coal power from its energy use following Greenpeace protests.
Apple
John Ternus succeeded Tim Cook as chief executive on 1 September 2026 and joined the board the same day. Cook, CEO since 2011, became executive chairman, and Arthur Levinson moved from non-executive chairman to lead independent director.
Key Players
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By latest reported 13F position value. Market value at quarter-end, not cost basis.
