Apple Inc.

AAPL

Apple Inc.

Quarterly revenue, EPS, free cash flow, valuation, and Rule of 40 scores for Apple Inc..

R40: 46 · 2026 Q2 $4.61T
$311.30
News

Coverage

News

We Said Buffett's Apple Selling Was the Statement. Apple Then Became the Most Valuable Company in the World.

In February we argued that Warren Buffett quietly selling down two-thirds of his Apple stake was itself the argument. Five months later Apple overtook Nvidia to become the most valuable company on earth — and we never wrote the follow-up. Berkshire reports Monday, for the third time under a different CEO, and the number most likely to be misread is its earnings per share.

R40
News

Apple Q3 FY2026: Tim Cook's Final Quarter as CEO — a Beat That Still Cost Investors Billions

Apple beat on revenue and EPS, grew iPhone sales 22%, and posted its best June quarter ever — then fell more than 6% after hours on weak guidance and Tim Cook's warning about a 'hundred-year flood' in memory chip supply. In his final earnings call as CEO, the real story was what came next, not the quarter itself.

R40
News

The AI Capex Bet, Six Months In: What the Mag 7 Actually Spent (and What the Market Learned)

Our February call was a $700B AI capex arms race. Six months and a full Q2 earnings season later, actual guidance has blown past that number, free cash flow is cratering at multiple hyperscalers, and the market has started rewarding capex very differently depending on who's spending it. Here's what changed.

R40
News

Apple Just Posted Its Best Quarter Ever. Buffett Kept Selling.

Apple posted a record $143.7B quarter with 16% revenue growth. Buffett sold another 10.3M shares. The FTC is circling. And the stock is down 8% from its January highs. Something doesn't add up.

R40
News

The $700B AI Bet: Inside the Mag 7's Record 2026 CapEx Arms Race

The Magnificent Seven are set to spend $700B+ on AI infrastructure in 2026, up 60% from 2025. We break down who's spending what, the supply chain winners, and why the market is spooked.

R40
News

Apple to allow third-party voice AI in CarPlay

Opening CarPlay to external chatbots with voice control in coming months.

@StockMKTNewz on X (via Bloomberg report)

See all news →

Rule of 40 2026 Q2
45.5
✓ Passing
Revenue Growth YoY +16.4%
+
FCF Margin +29.2%
History
31
Q3
26
Q4
2024 R40 +27
27
Q1
36
Q2
34
Q3
52
Q4
2025 R40 +38
41
Q1
46
Q2
ANALYST RATINGS
Buy $322
Consensus as of Aug 19, 2026
AAPL
Rothschild & Co Redburn Buy $260
Upgrade
2026-08-17
Jefferies Buy $286
Downgrade
2026-08-10
DBS Hold $300
Reiterated
2026-08-06
Bank of America Securities Buy $380
Reiterated
2026-08-06
UBS Hold $296
Reiterated
2026-08-05

See all 7 ratings →

Revenue

Latest: $109.42B (2026Q2)

Period Value
2020Q3 $64.70B
2020Q4 $111.44B
2021Q1 $89.58B
2021Q2 $81.43B
2021Q3 $83.36B
2021Q4 $123.94B
2022Q1 $97.28B
2022Q2 $82.96B
2022Q3 $90.15B
2022Q4 $117.15B
2023Q1 $94.84B
2023Q2 $81.80B
2023Q3 $89.50B
2023Q4 $119.58B
2024Q1 $90.75B
2024Q2 $85.78B
2024Q3 $94.93B
2024Q4 $124.30B
2025Q1 $95.36B
2025Q2 $94.04B
2025Q3 $102.47B
2025Q4 $143.76B
2026Q1 $111.18B
2026Q2 $109.42B
EPS

Latest: $2.02 (2026Q2)

Period Value
2020Q3 $0.74
2020Q4 $1.68
2021Q1 $1.40
2021Q2 $1.30
2021Q3 $1.23
2021Q4 $2.10
2022Q1 $1.52
2022Q2 $1.20
2022Q3 $1.29
2022Q4 $1.88
2023Q1 $1.52
2023Q2 $1.26
2023Q3 $1.47
2023Q4 $2.18
2024Q1 $1.53
2024Q2 $1.40
2024Q3 $0.97
2024Q4 $2.40
2025Q1 $1.65
2025Q2 $1.57
2025Q3 $1.84
2025Q4 $2.84
2026Q1 $2.01
2026Q2 $2.02
P/E Ratio

Latest: 30.1 (2026Q1)

Period Value
2020Q2 26.9
2020Q3 34.5
2020Q4 35.0
2021Q1 26.7
2021Q2 26.2
2021Q3 24.6
2021Q4 28.8
2022Q1 27.8
2022Q2 22.2
2022Q3 22.2
2022Q4 21.7
2023Q1 27.6
2023Q2 32.2
2023Q3 27.7
2023Q4 29.7
2024Q1 26.4
2024Q2 31.8
2024Q3 38.1
2024Q4 39.6
2025Q1 34.5
2025Q2 31.1
2025Q3 34.0
2025Q4 34.6
2026Q1 30.1
Free Cash Flow

Latest: $31.91B (2026Q2)

Period Value
2020Q3 $18.79B
2020Q4 $35.26B
2021Q1 $21.71B
2021Q2 $19.00B
2021Q3 $16.98B
2021Q4 $44.16B
2022Q1 $25.65B
2022Q2 $20.79B
2022Q3 $20.84B
2022Q4 $30.22B
2023Q1 $25.64B
2023Q2 $28.25B
2023Q3 $15.48B
2023Q4 $37.50B
2024Q1 $20.69B
2024Q2 $26.71B
2024Q3 $23.90B
2024Q4 $27.00B
2025Q1 $20.88B
2025Q2 $24.41B
2025Q3 $26.49B
2025Q4 $51.55B
2026Q1 $26.73B
2026Q2 $31.91B
Shares

Latest: $14,681,140,000.00 (2026Q1)

Period Value
2018Q2 $4,915,138,000.00
2018Q3 $4,829,926,000.00
2019Q1 $4,715,280,000.00
2019Q2 $4,601,075,000.00
2019Q3 $4,519,180,000.00
2020Q1 $4,375,480,000.00
2020Q2 $4,334,335,000.00
2020Q3 $4,275,634,000.00
2021Q1 $16,788,096,000.00
2021Q2 $16,687,631,000.00
2021Q3 $16,530,166,000.00
2022Q1 $16,319,441,000.00
2022Q2 $16,185,181,000.00
2022Q3 $16,070,752,000.00
2023Q1 $15,821,946,000.00
2023Q2 $15,728,702,000.00
2023Q3 $15,634,232,000.00
2024Q1 $15,441,881,000.00
2024Q2 $15,334,082,000.00
2024Q3 $15,204,137,000.00
2025Q1 $15,022,073,000.00
2025Q2 $14,935,826,000.00
2025Q3 $14,840,390,000.00
2026Q1 $14,681,140,000.00
Cumulative FCF

Latest: $1.13T (2026Q2)

Period Value
2020Q3 $509.88B
2020Q4 $545.14B
2021Q1 $566.85B
2021Q2 $585.85B
2021Q3 $602.83B
2021Q4 $646.99B
2022Q1 $672.64B
2022Q2 $693.43B
2022Q3 $714.27B
2022Q4 $744.49B
2023Q1 $770.13B
2023Q2 $798.38B
2023Q3 $813.86B
2023Q4 $851.36B
2024Q1 $872.05B
2024Q2 $898.76B
2024Q3 $922.66B
2024Q4 $949.66B
2025Q1 $970.54B
2025Q2 $994.94B
2025Q3 $1.02T
2025Q4 $1.07T
2026Q1 $1.10T
2026Q2 $1.13T
Just reported

Latest results

See all AAPL earnings → Investor relations →

Background

Company History

Exchange
NASDAQ
IPO Date
Dec 12, 1980
IPO Price
$22.00
as issued; not split-adjusted, so not comparable to the current price
Shares Outstanding
14.81B
1976
Founding of Apple

Apple Computer Company founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in Los Altos/Cupertino, California, to market the Apple I personal computer kit.

1977
Incorporation and Apple II Launch

Incorporated as Apple Computer, Inc. in Cupertino; Apple II launched at West Coast Computer Faire, becoming a major success with color graphics and open architecture.

1980
IPO on Nasdaq

Went public on December 12, 1980, selling 4.6 million shares and generating over $100 million, creating around 300 millionaires.

1984
Macintosh Launch

Introduced as the first mass-market computer with a graphical user interface and mouse; debuted with the iconic

2007
iPhone Launch

Steve Jobs announced the iPhone and renamed the company to Apple Inc.; revolutionized smartphones with touchscreen interface and app ecosystem.

2012
Commitment to Renewable Energy

Apple promised to eliminate coal power from its energy use following Greenpeace protests.

2013
Data Centers Go Renewable

Apple

2026
CEO Transition

John Ternus succeeds Tim Cook as Chief Executive Officer on 2026-09-01.

Leadership

Key Players

showing 6 of 24

Tim Cook
Chief Executive Officer until 1 September 2026
Tim Cook
CEO since 2011, succeeding Steve Jobs. Oversaw Apple becoming the first U.S. company to surpass $3 trillion market cap. Known for operational excellence, supply chain mastery, and expanding Apple into services, wearables, and health tech.

The CEO view — 7 podcasts, interviews & articles →

Sabih Khan
Chief Operating Officer
COO overseeing Apple's worldwide operations, supply chain, and logistics. Longtime Apple veteran who helped build the company's globally resilient manufacturing and distribution network.
Kevan Parekh
Senior Vice President and Chief Financial Officer
CFO managing Apple's financial planning, investor relations, treasury, and M&A activities. Succeeded Luca Maestri as CFO.
Katherine Adams
Senior Vice President and General Counsel
Leads Apple's legal, corporate governance, and global security teams. Joined Apple in 2017 after serving as General Counsel at Honeywell. Manages antitrust, privacy regulation, and IP challenges globally.
Eddy Cue
Senior Vice President, Services
Oversees Apple's services division including iCloud, Apple Music, Apple TV+, Apple News+, and the App Store. Key architect of Apple's recurring revenue ecosystem since the Steve Jobs era.
Craig Federighi
Senior Vice President, Software Engineering
Leads development of iOS, macOS, iPadOS, watchOS, and visionOS. Known for dynamic WWDC keynotes. Champions user privacy, accessibility, and seamless hardware-software integration.

See all 24 key players →

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Institutional

Funds we follow holding AAPL

By latest reported 13F position value. Market value at quarter-end, not cost basis.