AAPL Rule of 40
Rule of 40 combines revenue growth and free cash flow margin in one quarterly score.
31
Q3
26
2024
Q4
27
Q1
36
Q2
34
Q3
52
2025
Q4
41
Q1
46
2026
Q2
40
0
Mix
Other AAPL Charts
More quarter-by-quarter fundamentals for Apple Inc.
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Revenue
EPS
Free Cash Flow
Gross Margin
FCF Margin
P/E Ratio
Cumulative FCF
Shares Outstanding
Total Assets
Total Debt
Mega-Cap Tech Comparison
1 / 3
MSFT · Rule of 40
2026 Q2 · latest
39.6✗ Below 40
Growth +17.7%
FCF +21.8%
45
Q3
22
2024
Q4
42
Q1
52
Q2
51
Q3
24
2025
Q4
37
Q1
39
2026
Q2
40
0
Mix
GOOGL · Rule of 40
2026 Q2 · latest
19.3✗ Below 40
Growth +24.2%
FCF −4.9%
35
Q3
38
2024
Q4
33
Q1
19
Q2
39
Q3
39
2025
Q4
31
Q1
19
2026
Q2
40
0
Mix
AMZN · Rule of 40
2026 Q2 · latest
15.8✗ Below 40
Growth +19.6%
FCF −3.8%
14
Q3
21
2024
Q4
4
Q1
14
Q2
14
Q3
21
2025
Q4
7
Q1
16
2026
Q2
40
0
Mix
Latest Rule of 40: +46 (2026Q2); +10 pts YoY.
Across the 8 quarters from 2024Q3 to 2026Q2, Rule of 40 ranged from +26 in 2024Q4 to +52 in 2025Q4.