← The Home Depot, Inc.

HD · Forward model · Bear case

The Bear case, 20 quarters out

Each segment is projected from its own operating driver, rolled up into consolidated cash flow, and discounted back to a fair value per share. The assumptions below are editable — change them and every number on this page moves with them.

Two verticals, two disclosed lines, and nothing apportioned. Home Depot has reported a two-way segment split since it adopted ASU 2023-07: a Primary reportable segment aggregating the U.S., Canada and Mexico operating segments together with the online business and HD Supply, and an 'Other' line holding five non-reportable SRS operating segments. In all fourteen quarters carried here they sum to reported consolidated net sales to the dollar - $42,806M plus $5,055M equals $47,861M at the basis quarter - and the earnings bridge reconciles every one of the fourteen at zero difference. No sub-split is invented: HD Supply inside Primary, Pro versus DIY, organic versus acquired growth inside Other, and the three merchandising product lines are all either undisclosed or too short and too uniform a series to earn a vertical, and none of them appears here. THE QUARTER LABELS ARE CALENDAR, NOT FISCAL, AND THE SEASONAL FACTORS FOLLOW THEM. This site names a quarter for the calendar quarter its period ends in, so the basis quarter - fiscal 2026 Q2 in Home Depot's own labelling, the 13 weeks ended 2 August 2026 - is '2026 Q3' here, and data/companies/hd/earnings.json calls the same period '2026 Q2'. The mapping is calendar Q1 = fiscal Q4, Q2 = fiscal Q1, Q3 = fiscal Q2, Q4 = fiscal Q3, and both seasonality arrays are written in the calendar order the engine indexes. Primary carries [0.9201, 0.9753, 1.1161, 0.9885] - the spring peak sits at index 3 because calendar Q3 is fiscal Q2 - derived over three complete fiscal-year windows with a worst window-to-window spread of 0.0148 against 0.196 of amplitude. Other carries [0.7740, 0.9794, 1.2137, 1.0328] from two rolling windows. The fiscal 2024 fourth quarter was 14 weeks and is rescaled 13/14 in every factor. Because seasonality is present, each driver rate here is a DESEASONALISED TREND, not a printed sequential step: the engine deseasonalises the basis quarter, runs the driver, then reapplies the factor. Average ticket is left aseasonal deliberately, and that is a finding rather than a gap. Deriving factors on customer transactions alone gives 0.9707 / 1.1232 / 0.9870 / 0.9191 in fiscal order, while average ticket gives 1.0123 / 0.9963 / 0.9941 / 0.9973 - a whole seasonal amplitude of 0.018 index points against window spreads of up to 0.021. The noise exceeds the signal, so all of Home Depot's seasonality lives in traffic and none of it in price. The unit driver is fed deseasonalised inputs for the same mechanical reason: runUnitCurve compounds from units and price and ignores the deseasonalised base, while the projection still multiplies by the factor, so 394.58M and $97.20 go in rather than the printed 443.2M and the printed $92.50 ticket. Where the model sits against the company's own guidance, on the model's own output. Fiscal 2026 net sales come out at $170.8bn, +3.7% on fiscal 2025's $164,683M, inside the reaffirmed 2.5%-4.5% guide and above its midpoint. The second half is $81.17bn against the $79.17bn-$82.47bn the guide implies after a first half that ran +5.3%. The next quarter - fiscal 2026 Q3, labelled 2026 Q4 here - is $42.38bn, +2.48% year over year, and the January quarter is $38.80bn, +1.56%. Projected second-half capital expenditure is 2.52% of projected second-half sales against a guide of approximately 2.5%. Carrying the first half's $2,161M of D&A into the second half and the guided $2.3bn of net interest and 24.3% tax rate, the model implies about $14.80 of fiscal 2026 GAAP diluted EPS on 996M diluted shares - the top of the guided flat-to-+4.0% range off $14.23 - and about 12.7% of GAAP operating margin against a guided 12.4%-12.6%. The model therefore runs at the optimistic edge of the profit guide and in the upper half of the sales guide; it is not tuned to the midpoint of either. Three limitations to hold in view. First, fiscal 2027 lands at $173.0bn, only +1.3%, because the deseasonalised Primary trend is +0.27% a quarter and the fiscal 2026 first half was above that line; consensus adjusted EPS of $16.07 for the year ending January 2028 implies a faster top line than this, and the drivers are deliberately NOT calibrated onto sell-side estimates. No revenue consensus was verifiable from an openable source and none is used. Second, Other grows at organic-plus-branches only. Home Depot has spent roughly $14bn on SRS, GMS and Mingledorff's in three years, gives no forward acquisition guidance, and another tuck-in would put this model below reported revenue without the model being wrong; no acquisition allowance is added. Third, the capital expenditure split - 2.65% of Primary revenue against 1.50% of Other - is judgement, not disclosure. Home Depot does not split capex by segment; the two were chosen to blend to the guided ~2.5% of total sales, so consolidated free cash flow is sound and no per-vertical free-cash-flow claim should be built on the split. Share count is fixed at 998,000,000 and that is deliberate. Treasury stock stood unchanged at 806 million shares between 1 February and 2 August 2026, shares outstanding rose from 995M to 998M year over year, and neither the financing section of the cash-flow statement nor the call's capital-allocation discussion contains a repurchase. Deleveraging - $3,040M of long-term debt repaid in the first half - and the $2.33 quarterly dividend are the uses of cash, so no buyback-driven per-share accretion is modelled. Corporate overhead is zero because the segment reconciliation has no unallocated line: Primary $6,592M plus Other $247M equals consolidated operating income of $6,839M, with only interest and tax below it.

The second half is where the guide bites. Reaffirmed full-year total sales growth of 2.5% to 4.5% implies second-half growth of -0.5% to +3.7% after a first half that ran +5.3%, and the low end of that is a shrinking company. Two disclosed mechanisms produce it. First the GMS lap: GMS contributed $1.4bn of incremental net sales in the basis quarter alone and joined the base on 4 September 2025, so the inorganic contribution falls away from fiscal 2026 Q3. Second, storms - management is explicit that SRS's weak fiscal 2025 second half was the absence of them. Underneath, comparable transactions have been negative for six straight quarters and housing turnover is at a historic low with, in the CFO's words, no sign of an inflection point. The sell side is already leaning this way: 7 downward revisions to the fiscal 2026 Q3 estimate against 0 upward in four weeks. This case takes 0.55pp a quarter off Primary and 1.2pp off Other, gives back 45bp and 100bp of segment EBITDA margin, and exits at 12.5x on an 8.5% discount rate.

HD REVENUE MODEL

Latest: $45.69B (2031Q3E)

Period Value
2023Q2 $37.26B
2023Q3 $42.92B
2023Q4 $37.71B
2024Q1 $34.79B
2024Q2 $36.42B
2024Q3 $43.17B
2024Q4 $40.22B
2025Q1 $39.70B
2025Q2 $39.86B
2025Q3 $45.28B
2025Q4 $41.35B
2026Q1 $38.20B
2026Q2 $41.77B
2026Q3 $47.86B
2026Q4E $42.11B
2027Q1E $38.33B
2027Q2E $41.19B
2027Q3E $47.41B
2027Q4E $41.72B
2028Q1E $37.96B
2028Q2E $40.81B
2028Q3E $46.97B
2028Q4E $41.33B
2029Q1E $37.61B
2029Q2E $40.43B
2029Q3E $46.54B
2029Q4E $40.95B
2030Q1E $37.27B
2030Q2E $40.06B
2030Q3E $46.11B
2030Q4E $40.57B
2031Q1E $36.93B
2031Q2E $39.69B
2031Q3E $45.69B

What drives each segment

Primary segment - stores, online and HD Supply

Units × price
Basis quarter$42.81B
Final quarter$40.89B
Implied CAGR-1%
Share of revenue, final quarter89%
PV of segment cash flow$76.36B

Home Depot's one reportable segment: 2,364 retail stores across the U.S., Canada and Mexico, the interconnected online business and HD Supply facilities maintenance, aggregated from three geographic operating segments. It is $42,806M of the basis quarter's $47,861M - 89.4% of the company - and it is the line management guides through comparable sales. Revenue here is a volume the company publishes every quarter, customer transactions, monetised at a price it also publishes, average ticket. In the basis quarter volume fell and price rose: transactions -0.8% to 443.2M, comparable transactions -1.0%, comparable average ticket +2.8%. Home Depot sold to fewer people for more money, and it has done so for six straight quarters.

Last four quarters
2025 Q4 $37.46B Reported
2026 Q1 $35.06B Estimated
2026 Q2 $37.76B Reported
2026 Q3 $42.81B Reported
Retail store net sales (U.S., Canada, Mexico)Online net sales (16.6% of consolidated net sales in the basis quarter)Home improvement installation services and tool and equipment rentalHD Supply facilities maintenance, repair and operations
Units 394580000/qtr growing -0.2% per quarter 443.2M disclosed transactions deseasonalised by the 1.1232 spring factor; the engine reapplies the shape itself.
Price per unit $97 drifting +0.5% per quarter $97.20 = deseasonalised Primary net sales per transaction. Above the $92.50 ticket because that excludes HD Supply.
Primary segment - stores, online and HD Supply

Latest: $40.89B (2031Q3E)

Period Value
2023Q2 $37.26B
2023Q3 $42.92B
2023Q4 $37.71B
2024Q1 $34.79B
2024Q2 $36.42B
2024Q3 $41.90B
2024Q4 $37.29B
2025Q1 $37.50B
2025Q2 $37.29B
2025Q3 $42.16B
2025Q4 $37.46B
2026Q1 $35.06B
2026Q2 $37.76B
2026Q3 $42.81B
2026Q4E $37.80B
2027Q1E $35.09B
2027Q2E $37.10B
2027Q3E $42.35B
2027Q4E $37.41B
2028Q1E $34.74B
2028Q2E $36.73B
2028Q3E $41.94B
2028Q4E $37.06B
2029Q1E $34.41B
2029Q2E $36.40B
2029Q3E $41.56B
2029Q4E $36.73B
2030Q1E $34.12B
2030Q2E $36.09B
2030Q3E $41.22B
2030Q4E $36.43B
2031Q1E $33.84B
2031Q2E $35.80B
2031Q3E $40.89B

Assumptions & reasoning

  • Segment identity, not an apportionment. Home Depot has disclosed Primary net sales, operating income and D&A in every 10-Q since fiscal 2025 Q1 under ASU 2023-07. Ten of the fourteen quarters here are copied straight from those tables; the four fiscal 2023 quarters use the identity Primary = consolidated, which the fiscal 2025 10-K confirms annually ($152,669M Primary equals $152,669M consolidated for fiscal 2023) and which holds because Other was nil until SRS closed on 18 June 2024. The two fourth quarters, 2025 Q1 and 2026 Q1 here, are derived as full year less nine months and are marked estimated.
  • The 15.75% EBITDA margin is the trailing twelve months, not the basis quarter. Segment-disclosed: TTM Primary operating income $20,731M plus TTM Primary D&A $3,374M over TTM Primary net sales $153,091M. The basis quarter itself ran 17.41% because margin is seasonal too, and the engine applies one margin to every projected quarter - starting from the peak would overstate every winter.
  • The published average ticket and customer transactions exclude HD Supply and SRS, so the driver's price is Primary net sales divided by transactions, $97.20, not the published $92.50. The $1.8bn-a-quarter gap is HD Supply, which Home Depot does not size separately. No Pro-versus-DIY split exists in any filing and none is invented here.
  • The basis quarter's gross margin contains $685M of IEEPA tariff refunds that reduced cost of goods sold, and management says those refunds are offsetting unplanned fuel, energy and input costs across the year, with fourth-quarter gross margin expected 'right around flat' year over year. The refund is timing, not level, which is one reason the terminal margin is set 35bp below trailing rather than above it.

Other - SRS specialty trade distribution

Growth path
Basis quarter$5.05B
Final quarter$4.80B
Implied CAGR-1%
Share of revenue, final quarter11%
PV of segment cash flow$3.39B

The 'Other' line in the segment note: five SRS operating segments - roofing and building products, interior and construction products, landscape, pool and HVAC - none individually large enough to be reportable under Topic 280. It is the entire growth story. Other net sales went from nil before 18 June 2024 to $5,055M in the basis quarter, 10.6% of the company, and it is what turned +1.7% comparable sales into +5.7% total sales. It was built by acquisition - SRS in 2024, GMS for $5.1bn in September 2025, Mingledorff's for about $1.1bn in May 2026 - and management now guides it organically: mid-single-digit percent organic sales growth plus 40 to 50 new branches this year.

Last four quarters
2025 Q4 $3.89B Reported
2026 Q1 $3.14B Estimated
2026 Q2 $4.00B Reported
2026 Q3 $5.05B Reported
Roofing and building products (approximately 63% of Other net sales when last disclosed, fiscal 2025 Q1)Interior and construction products (GMS, from fiscal 2025 Q3)LandscapePoolHVAC products (Mingledorff's, from fiscal 2026 Q2)
Sequential growth +1.4%/qtr decaying toward +0.9% 1.40%/qtr deseasonalised, ~5.7% a year: the mean of the two clean post-GMS sequentials, +0.79% and +1.93%.
Other - SRS specialty trade distribution

Latest: $4.80B (2031Q3E)

Period Value
2023Q2 $0.00
2023Q3 $0.00
2023Q4 $0.00
2024Q1 $0.00
2024Q2 $0.00
2024Q3 $1.27B
2024Q4 $2.93B
2025Q1 $2.20B
2025Q2 $2.57B
2025Q3 $3.12B
2025Q4 $3.89B
2026Q1 $3.14B
2026Q2 $4.00B
2026Q3 $5.05B
2026Q4E $4.31B
2027Q1E $3.23B
2027Q2E $4.09B
2027Q3E $5.07B
2027Q4E $4.31B
2028Q1E $3.23B
2028Q2E $4.07B
2028Q3E $5.04B
2028Q4E $4.27B
2029Q1E $3.19B
2029Q2E $4.03B
2029Q3E $4.97B
2029Q4E $4.22B
2030Q1E $3.15B
2030Q2E $3.97B
2030Q3E $4.89B
2030Q4E $4.14B
2031Q1E $3.09B
2031Q2E $3.89B
2031Q3E $4.80B

Assumptions & reasoning

  • Nine quarters of disclosed history and five explicit zeros before them. The zeros are real, not padding around a gap: Other did not exist until SRS closed on 18 June 2024, and the fiscal 2025 10-K confirms Primary equalled consolidated for all of fiscal 2023. They are marked estimated because they come from that identity rather than from a printed segment table.
  • The first non-zero quarter is a stub. SRS closed roughly six weeks into fiscal 2024 Q2, so the $1,274M in 2024 Q3 here is not a full quarter of trading; it is carried as history but is excluded from every growth rate and every seasonal factor in this model.
  • The 7.28% EBITDA margin is segment-disclosed on a trailing-twelve-month basis: operating income $291M plus D&A $880M over net sales $16,085M. The reported operating margin is far thinner, about 1.8%, because most of this segment's D&A is acquired-intangible amortisation - $125M of the $236M booked in the basis quarter. Terminal 8.0% sits between today and fiscal 2024's pre-GMS 8.91%: scale on integration, not a re-rating.
  • A capacity driver on branches was considered and rejected. Branch counts are disclosed only as rounded floors - 'over 760', 'over 800', 'over 1,200', 'over 1,340' - and the base stepped with acquisitions rather than with capacity added, so revenue per branch would be an artefact of the rounding. Growth on the disclosed net-sales line is the only evidenced driver here.
  • Home Depot has spent roughly $8bn on SRS, $5.1bn on GMS and $1.1bn on Mingledorff's in three years and gives no forward acquisition guidance. The 1.40% quarterly rate is organic plus new branches only. A further tuck-in would put this model below reported revenue without the model being wrong, and no acquisition allowance is added to pretend otherwise.
Scenarios

Where each case comes from

McPhail case — primary sources

The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the McPhail column is what happens if they are taken at face value.

Valuation

From cash flow to fair value

Present value of free cash flow, 20 quarters$60.37B
Terminal-year revenue$162.89B
Terminal-year EBITDA$23.16B
Exit multiple, on ebitda12.5x
Terminal value$289.49B
Discounted at 8.5% a year, terminal value becomes$192.52B
Enterprise value$252.89B
Net cash-$50.81B
Equity value$202.08B
Shares1.00B
Fair value per share$202.49
Against the current price of $328.61-38%

Home Depot trades at 15.33x trailing EBITDA: an enterprise value of $387.6bn - $336.8bn of market capitalisation on 998M shares at the 24 August 2026 close of $337.43, plus $50.8bn of net debt - over trailing twelve-month EBITDA of $25,276M, which ties by segment as Primary $24,105M plus Other $1,171M. The base case exits at 14.0x, below today's rating, because a terminal multiple should not assume the current one survives five years on a franchise whose return on invested capital has fallen from 27.2% to 24.8% and whose customer transactions have declined for six straight quarters. The 8.0% discount rate blends roughly 4.4% pre-tax debt - the guided $2.3bn of net interest on $52.9bn of debt - at about 13% weight with 8.5% equity at 87%. This one assumption outweighs every driver on the page: $255.2bn of the base case's $322.8bn enterprise value, 79%, is the discounted exit multiple rather than the twenty-quarter path, and a single turn of EBITDA on the $26.8bn terminal year is $18.2bn once discounted, about $18 a share.

Read the other way round: at $328.61 the market is paying 20.7x terminal-year revenue, holding every other assumption on this page fixed. That is the number to argue about.

Quarter by quarter

The projected path

Quarter Primary segment - stores, online and HD SupplyOther - SRS specialty trade distribution Revenue YoY EBITDA Capex FCF R40 PV of FCF
2026 Q4E $37.80B$4.31B $42.11B +2% $6.05B $1.06B $3.77B +11 $3.70B
2027 Q1E $35.09B$3.23B $38.33B +0% $5.56B $968M $3.47B +9 $3.33B
2027 Q2E $37.10B$4.09B $41.19B -1% $5.91B $1.03B $3.69B +8 $3.47B
2027 Q3E $42.35B$5.07B $47.41B -1% $6.76B $1.18B $4.23B +8 $3.90B
2027 Q4E $37.41B$4.31B $41.72B -1% $5.96B $1.03B $3.73B +8 $3.37B
2028 Q1E $34.74B$3.23B $37.96B -1% $5.48B $944M $3.43B +8 $3.04B
2028 Q2E $36.73B$4.07B $40.81B -1% $5.83B $1.01B $3.65B +8 $3.17B
2028 Q3E $41.94B$5.04B $46.97B -1% $6.68B $1.15B $4.18B +8 $3.55B
2028 Q4E $37.06B$4.27B $41.33B -1% $5.88B $1.01B $3.69B +8 $3.07B
2029 Q1E $34.41B$3.19B $37.61B -1% $5.41B $926M $3.39B +8 $2.77B
2029 Q2E $36.40B$4.03B $40.43B -1% $5.76B $988M $3.61B +8 $2.89B
2029 Q3E $41.56B$4.97B $46.54B -1% $6.60B $1.13B $4.14B +8 $3.24B
2029 Q4E $36.73B$4.22B $40.95B -1% $5.82B $996M $3.65B +8 $2.80B
2030 Q1E $34.12B$3.15B $37.27B -1% $5.35B $912M $3.36B +8 $2.52B
2030 Q2E $36.09B$3.97B $40.06B -1% $5.70B $973M $3.58B +8 $2.63B
2030 Q3E $41.22B$4.89B $46.11B -1% $6.53B $1.12B $4.10B +8 $2.96B
2030 Q4E $36.43B$4.14B $40.57B -1% $5.76B $982M $3.61B +8 $2.56B
2031 Q1E $33.84B$3.09B $36.93B -1% $5.29B $900M $3.33B +8 $2.30B
2031 Q2E $35.80B$3.89B $39.69B -1% $5.64B $961M $3.54B +8 $2.41B
2031 Q3E $40.89B$4.80B $45.69B -1% $6.47B $1.10B $4.06B +8 $2.70B

Every row is projected. A year-over-year change is shown only where the quarter it compares against exists — an em dash means there is no comparable quarter, not a flat year.

Track record

Model revisions

Assumptions are marked to reality as each quarter prints. Every change is appended here, with the fair value the model produced at the time, so the model's own history stays visible.

DateChangedFair value thenNote
2026-08-27 all $272.50 First published, on the 2026 Q3 basis quarter - fiscal 2026 Q2, the 13 weeks ended 2 August 2026, reported 18 August 2026. Fourteen quarters of segment history: ten copied from 10-Q and 10-K segment tables, two derived as full year less nine months, and four fiscal 2023 quarters taken by the identity Primary equals consolidated. Seasonal factors derived over three complete fiscal-year windows for Primary and two rolling windows for Other.