Baidu, Inc.

BIDU

Baidu, Inc.

Quarterly revenue, EPS, free cash flow, valuation, and Rule of 40 scores for Baidu, Inc.

R40: -24 · 2026 Q2 $30.01B
$86.87
About

Baidu, Inc. is a technology company that provides internet search, AI cloud, and intelligent-driving products primarily in China. Its Baidu Core business includes search and feed advertising, AI cloud infrastructure and applications, and Apollo autonomous-driving and intelligent-cockpit solutions. iQIYI is a long-form online video platform. The company also develops foundation models and AI applications for enterprises and consumers.

History ↓ Leadership ↓

News

Coverage

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Open BIDU Rule of 40 details
Median -10.7 Above 40 0–40 Below 0
9
Q3
-5
2024 Q4
-25
Q1
-16
Q2
-15
Q3
2
2025 Q4
-6
Q1
-24
2026 Q2 40 0 Mix
ANALYST RATINGS
Buy $167
Consensus as of Aug 17, 2026
BIDU
J.P. Morgan Buy $205
Maintains
2026-07-22
Bank of America Securities Buy $165
Maintains
2026-07-14
Barclays Hold $124
Reiterates
2026-07-13
Citi Buy $188
Maintains
2026-06-23
Susquehanna Hold $140
Maintains
2026-05-20

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Forward model

Where the revenue goes next

BIDU FORWARD MODEL $136.65 +57%
Earnings coverage

Latest earnings

See all BIDU earnings → Investor relations →

Background

Company History

Exchange
NASDAQ
IPO Date
Aug 5, 2005
IPO Price
$27.00
as issued; not split-adjusted, so not comparable to the current price
Shares Outstanding
345.5M
2000
Founded in Beijing

Robin Li and Eric Xu found Baidu, building the search engine that becomes China's default.

2005
NASDAQ IPO

Lists at $27 per ADS and closes its first day up more than 350%, one of the largest first-day gains in NASDAQ history.

2017
Apollo autonomous driving platform

Opens its self-driving stack as the Apollo platform, the foundation of the later Apollo Go robotaxi service.

2021
Hong Kong secondary listing

Adds a Hong Kong listing, giving mainland-adjacent investors direct access.

2023
Ernie Bot launch

Releases the Ernie large language model to the public, the first major Chinese ChatGPT competitor.

2025
AI cloud becomes the growth engine

AI cloud infrastructure and GPU cloud revenue accelerate while online marketing declines, reshaping the margin structure; a RMB16.2 billion impairment lands in the September quarter.

Leadership

Key Players

Yanhong (Robin) Li
Co-Founder, Chairman & CEO
Yanhong (Robin) Li
Founded Baidu in 2000 and has run it since; pushed the company's reinvention around the Ernie and Wenxin model families and the Apollo Go robotaxi fleet.

The CEO view — 3 podcasts, interviews & articles →

Haijian He
Chief Financial Officer
Oversees the capital-expenditure ramp behind AI cloud infrastructure and the buyback programme.
Haifeng Wang
Chief Technology Officer
Leads Baidu's AI research and the Ernie foundation-model stack, including the in-house Kunlun accelerators.
Dou Shen
EVP, President of Baidu AI Cloud Group
Runs the AI Cloud business that is now Baidu's stated growth engine, including GPU cloud and enterprise model services.
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Institutional

Funds we follow holding BIDU

By latest reported 13F position value. Market value at quarter-end, not cost basis.