Baidu, Inc.

BIDU

Baidu, Inc.

Quarterly revenue, EPS, free cash flow, valuation, and Rule of 40 scores for Baidu, Inc..

R40: -24 · 2026 Q2 $31.78B
$91.97
News

Coverage

News

Alibaba Is Selling 710 Million New Shares to Fund AI. Is Baidu Next?

The largest primary follow-on in Hong Kong's history is 710 million ordinary shares at HK$112.70 — about $10.2 billion, all of it for AI, and it covers 102% of one June quarter's capex. The obvious next question is Baidu, which is in the same race at a sixth of the scale: 35.6 quarters of cash runway against Alibaba's 10.6, and a build it has already funded with RMB 36 billion of new borrowing rather than equity.

R40
News

Beijing Let 20,000 H200s In. NVIDIA's Outlook Assumes Zero China Revenue, and 20,000 Chips Is Smaller Than the Rounding on One Quarter's Guide.

The FT reports ByteDance and Tencent each received about 10,000 H200s. At any plausible price that is $0.5–0.8B against a $91.0B guided quarter — inside the ±2% tolerance on the guidance itself. Our model already carries a China case, and the gap between it and the base case is $105 a share. The question is whether 20,000 chips are a channel or a batch.

R40
News

Baidu Tripled Its Capital Spending and the Rule of 40 Fell 18 Points

Baidu Q2: revenue $4.62B up 1%, non-GAAP EPS per ADS RMB7.22 against RMB9.84 expected, capex RMB11.4B — three times last year — and free cash flow of −$1.17B, the worst in our tracked window. The AI half of the company is now bigger than the legacy half. The score is −24.3, and the stock fell 9.5%.

R40
News

Baidu Reports Tuesday With 13 Points of Gross Margin Gone

Baidu's gross margin has fallen from 52.5% to 38.9% over twelve quarters while revenue sat flat around $4.6B, and trailing free cash flow is now negative $1.3B. The June-quarter print on August 18 is the first read on whether the AI cloud mix shift has a floor.

R40

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Rule of 40 2026 Q2
-24.3
✗ Below 40
Revenue Growth YoY +1.1%
+
FCF Margin -25.4%
History
9
Q3
-5
Q4
-25
Q1
-16
Q2
-15
Q3
2
Q4
2025 R40 -14
-6
Q1
-24
Q2
ANALYST RATINGS
Buy $167
Consensus as of Aug 17, 2026
BIDU
J.P. Morgan Buy $205
Maintains
2026-07-22
Bank of America Securities Buy $165
Maintains
2026-07-14
Barclays Hold $124
Reiterates
2026-07-13
Citi Buy $188
Maintains
2026-06-23
Susquehanna Hold $140
Maintains
2026-05-20

See all 5 ratings →

Forward model

Where the revenue goes next

BIDU FORWARD MODEL $136.65 +49%
Just reported

Latest results

See all BIDU earnings → Investor relations →

Background

Company History

Exchange
NASDAQ
IPO Date
Aug 5, 2005
IPO Price
$27.00
as issued; not split-adjusted, so not comparable to the current price
Shares Outstanding
345.5M
2000
Founded in Beijing

Robin Li and Eric Xu found Baidu, building the search engine that becomes China's default.

2005
NASDAQ IPO

Lists at $27 per ADS and closes its first day up more than 350%, one of the largest first-day gains in NASDAQ history.

2017
Apollo autonomous driving platform

Opens its self-driving stack as the Apollo platform, the foundation of the later Apollo Go robotaxi service.

2021
Hong Kong secondary listing

Adds a Hong Kong listing, giving mainland-adjacent investors direct access.

2023
Ernie Bot launch

Releases the Ernie large language model to the public, the first major Chinese ChatGPT competitor.

2025
AI cloud becomes the growth engine

AI cloud infrastructure and GPU cloud revenue accelerate while online marketing declines, reshaping the margin structure; a RMB16.2 billion impairment lands in the September quarter.

Leadership

Key Players

Yanhong (Robin) Li
Co-Founder, Chairman & CEO
Yanhong (Robin) Li
Founded Baidu in 2000 and has run it since; pushed the company's reinvention around the Ernie and Wenxin model families and the Apollo Go robotaxi fleet.

The CEO view — 3 podcasts, interviews & articles →

Haijian He
Chief Financial Officer
Oversees the capital-expenditure ramp behind AI cloud infrastructure and the buyback programme.
Haifeng Wang
Chief Technology Officer
Leads Baidu's AI research and the Ernie foundation-model stack, including the in-house Kunlun accelerators.
Dou Shen
EVP, President of Baidu AI Cloud Group
Runs the AI Cloud business that is now Baidu's stated growth engine, including GPU cloud and enterprise model services.
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