BIDU Rule of 40
Rule of 40 combines revenue growth and free cash flow margin in one quarterly score.
9
Q3
-5
2024
Q4
-25
Q1
-16
Q2
-15
Q3
2
2025
Q4
-6
Q1
-24
2026
Q2
40
0
Mix
Other BIDU Charts
More quarter-by-quarter fundamentals for Baidu, Inc.
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Revenue
EPS
Free Cash Flow
Gross Margin
FCF Margin
P/E Ratio
Cumulative FCF
Shares Outstanding
Total Assets
Total Debt
Consumer Comparison
1 / 3
WMT · Rule of 40
2027 Q2 · latest
9.9✗ Below 40
Growth +5.9%
FCF +4.0%
6
Q3
8
2025
Q4
3
Q1
8
Q2
7
Q3
9
2026
Q4
6
Q1
10
2027
Q2
40
0
Mix
COST · Rule of 40
2026 Q3 · latest
14.5✗ Below 40
Growth +11.6%
FCF +2.9%
3
2024
Q4
11
Q1
12
Q2
12
Q3
10
2025
Q4
13
Q1
12
Q2
14
2026
Q3
40
0
Mix
KO · Rule of 40
2026 Q2 · latest
44.9✓ Passing
Growth +6.7%
FCF +38.1%
-15
Q3
34
2024
Q4
-51
Q1
28
Q2
42
Q3
27
2025
Q4
26
Q1
45
2026
Q2
40
0
Mix
Latest Rule of 40: −24 (2026Q2); −8 pts YoY.
Across the 8 quarters from 2024Q3 to 2026Q2, Rule of 40 ranged from −25 in 2025Q1 to +9 in 2024Q3.