Netflix, Inc.

NFLX

Netflix, Inc.

Quarterly revenue, EPS, free cash flow, valuation, and Rule of 40 scores for Netflix, Inc..

R40: 26 · 2026 Q2 $346.81B
$79.84
News

Coverage

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Open NFLX Rule of 40 details
Median 37.1 Above 40 0–40 Below 0
38
Q1
36
Q2
40
Q3
33
2025 Q4
58
Q1
26
2026 Q2 40 0 Mix
ANALYST RATINGS
Buy $94
Consensus as of Aug 19, 2026
NFLX
BMO Capital Outperform $135
Reiterated
2026-08-14
DBS Buy $112
Reiterated
2026-07-27
J.P. Morgan Overweight $85
Reiterated
2026-07-22
Robert W. Baird Outperform $120
Reiterated
2026-07-22
Phillip Securities Buy $110
Reiterated
2026-07-19

See all 6 ratings →

Forward model

Where the revenue goes next

NFLX FORWARD MODEL $65.83 -18%
Earnings coverage

Latest earnings

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Background

Company History

Exchange
NASDAQ
IPO Date
May 23, 2002
Shares Outstanding
4.34B
1997
Founding of Netflix

Reed Hastings and Marc Randolph launch DVD-by-mail service; pioneers subscription model, disrupting Blockbuster's rental dominance.

2007
Launch of Streaming Service

Introduces unlimited streaming for subscribers; shifts from physical media to digital delivery, setting stage for cord-cutting era.

2013
Original Content Debut with House of Cards

Releases first major original series; establishes Netflix as content creator, not just distributor; wins Emmys.

2017
Global Expansion Acceleration

Launches in nearly every country; grows to international powerhouse, diversifying beyond U.S. market.

2021
Pandemic Boom and Password-Sharing Crackdown

Subscriber surge during lockdowns; later implements paid sharing and ad-supported tier; narrative evolves to profitability focus.

2022
First-Ever Subscriber Loss and Stock Plunge

Rare quarterly subscriber decline triggers major sell-off; prompts strategic shifts to ads, live events, and cost discipline.

2025
Ad Tier Success and Profitability Surge

Ad-supported plan scales to >$1.5B revenue; achieves ~29.5% operating margin and $9.5B FCF; positions as streaming leader.

2026
Warner Bros. Discovery Acquisition Attempt

Pursues $82.7B all-cash deal for WBD; stock down 39% on antitrust concerns; Q4 2025 strong (18% growth, 325M+ subs); 2026 guidance for $50-51B revenue.

Leadership

Key Players

Reed Hastings
Founder & Chairman Board
Co-founded Netflix in 1997. CEO for 25 years until 2023. Transformed DVD rentals to global streaming giant. Previously founded Pure Software. Bowdoin math BA, Stanford CS MS.
Ted Sarandos
Co-CEO
Ted Sarandos
Co-CEO since 2020. Joined Netflix in 2000. Drove shift to originals (House of Cards, Stranger Things). Time 100 multiple times. Spotify board member.

The CEO view — 5 podcasts, interviews & articles →

Greg Peters
Co-CEO
Co-CEO since 2023. Joined Netflix in 2008. Former COO and Chief Product Officer. Led product innovation and international expansion. Yale physics BA.
Spencer Neumann
CFO
CFO since 2019. Former CFO at Activision Blizzard and Disney Parks/ABC. Started in private equity. Harvard BA and MBA. Adobe board member.
Bela Bajaria
Chief Content Officer
CCO since 2023. Joined 2016. Oversees Stranger Things, Squid Game, Bridgerton. Led NFL/WWE deals. Former Universal Television President. Coca-Cola board.
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