V · Forward model
Revenue by vertical, 20 quarters out
Model as of
Each segment is projected from its own operating driver, rolled up into consolidated cash flow, and discounted back to a fair value per share. The assumptions below are editable — change them and every number on this page moves with them.
What is reported and what is not. Visa runs ONE reportable operating segment and disaggregates revenue into five categories in the Revenue note of every 10-Q and 10-K: service, data processing, international transaction and other, all gross, less client incentives, which are contra-revenue rather than an expense. All five verticals on this page are published lines. Across the nineteen quarters carried, 2022 Q1 to 2026 Q3, they sum to reported net revenue with a difference of exactly zero in every quarter, so nothing here is apportioned. The four fiscal-Q4 quarters are not separately disclosed and are derived per line as the full-year figure less the nine months ended 30 June; they are marked estimated, and the check that the derivation is right is that each one's five lines still sum to the independently reported quarterly net revenue. Three things are deliberately not built. Value-added services revenue - $3.8B growing 34% in constant dollars, `almost a third of our revenue` - is disclosed but spans service, data processing AND other, so making it a sixth vertical would double-count the switch. Client incentives are not split by revenue category because Visa publishes no such split, so no per-line net yield exists anywhere in this model. And payments volume is not turned into a unit driver because Visa discloses only its growth rate in filings; processed transactions ARE disclosed absolutely and are carried in the data-processing notes as corroborating evidence rather than as a driver. Every vertical carries the same 63.7% EBITDA margin, the trailing-twelve-month figure to 2026 Q3 of operating income plus D&A over net revenue. That is arithmetic, not a claim about the profitability of an incentive payment: Visa reports no segment operating income, and a different margin on the negative contra line would stop consolidated EBITDA reconciling to the sum of the verticals. Corporate overhead is therefore zero - all opex already sits inside that margin and a second take-out would double-count. Two basis warnings. Visa's guidance is `adjusted`: non-GAAP, constant dollars, EXCLUDING acquisition impacts. This model projects reported nominal GAAP net revenue, and the wedge between the two printed at about 2.5 points in the June quarter (nominal +14%, constant-dollar +13%, with Prisma and Newpay adding a little under 1.5 points), which is why a guide-consistent path here shows a NOMINAL growth rate two to three points above the guided one. And the repository's stored EPS series for V is GAAP ($2.97 for the June quarter) while Visa's own headline growth rates and the Street figure are non-GAAP ($3.32 against $3.23); the two are never paired. All quarter labels are FISCAL. Visa's year ends 30 September, so `2026 Q1` is the quarter ended 31 December 2025 and every seasonality array below is ordered [Oct-Dec, Jan-Mar, Apr-Jun, Jul-Sep]. This model runs on revenue, one common EBITDA margin, 3.5% capex intensity and Visa's guided 18.25% tax rate; share count is held flat because this is an enterprise free-cash-flow model, even though Visa bought back $16.4B of stock in the nine months to June.
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Latest: $17.94B (2031Q3E)
| Period | Value |
|---|---|
| 2022Q1 | $7.06B |
| 2022Q2 | $7.19B |
| 2022Q3 | $7.28B |
| 2022Q4 | $7.79B |
| 2023Q1 | $7.94B |
| 2023Q2 | $7.99B |
| 2023Q3 | $8.12B |
| 2023Q4 | $8.61B |
| 2024Q1 | $8.63B |
| 2024Q2 | $8.78B |
| 2024Q3 | $8.90B |
| 2024Q4 | $9.62B |
| 2025Q1 | $9.51B |
| 2025Q2 | $9.59B |
| 2025Q3 | $10.17B |
| 2025Q4 | $10.72B |
| 2026Q1 | $10.90B |
| 2026Q2 | $11.23B |
| 2026Q3 | $11.63B |
| 2026Q4E | $12.15B |
| 2027Q1E | $12.06B |
| 2027Q2E | $12.09B |
| 2027Q3E | $12.34B |
| 2027Q4E | $13.10B |
| 2028Q1E | $13.12B |
| 2028Q2E | $13.21B |
| 2028Q3E | $13.51B |
| 2028Q4E | $14.37B |
| 2029Q1E | $14.41B |
| 2029Q2E | $14.50B |
| 2029Q3E | $14.84B |
| 2029Q4E | $15.79B |
| 2030Q1E | $15.83B |
| 2030Q2E | $15.93B |
| 2030Q3E | $16.31B |
| 2030Q4E | $17.37B |
| 2031Q1E | $17.41B |
| 2031Q2E | $17.51B |
| 2031Q3E | $17.94B |
Where each case comes from
Bear case — primary sources
The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the Bear column is what happens if they are taken at face value.
Why the contra line and the assessment base are the bear case
- Jul 28, 2026 On incentives, we expect to have renewed about 20% of our payments volume by the end of the fiscal year, and when we combine that with some new business we've won, this puts Q4 incentive growth slightly above Q3 on a nominal basis.
- Jul 29, 2026 On November 10, 2025, Visa and Mastercard entered into a superseding and amended settlement agreement to resolve the Injunctive Relief Class claims.
Bull case — primary sources
The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the Bull column is what happens if they are taken at face value.
The disclosed reason value-added services can keep compounding
Suh Low-Teens case — primary sources
The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the Suh Low-Teens column is what happens if they are taken at face value.
Suh's 28 July 2026 guide, verbatim
- Jul 28, 2026 Pulling it all together for the full year. We expect full-year net revenue growth to now be in the low end of low-teens.
- Jul 28, 2026 We expect Q4 net revenue growth in the high end of low-double-digits, similar to Q3 on an adjusted basis.
- Jul 28, 2026 Net revenue of $11.6 billion, an increase of 14% over the prior year, and 13% on a constant-dollar basis.
From cash flow to fair value
| Present value of free cash flow, 20 quarters | $116.28B |
| Terminal-year revenue | $70.23B |
| Terminal-year EBITDA | $45.84B |
| Exit multiple, on revenue | 11.0x |
| Terminal value | $772.52B |
| Discounted at 9.0% a year, terminal value becomes | $502.09B |
| Share of enterprise value from the terminal | 81% |
| Enterprise value | $618.37B |
| Net cash | -$9.92B |
| Equity value | $608.46B |
| Shares | 1.90B |
| Fair value per share | $320.58 |
| Against the deployed price of $375.07, as of | -15% |
The exit multiple does nearly all of the work, and it is anchored to Visa's own current multiple rather than to an unverified peer set. At the $383.90 close of 26 August 2026 on 1,898M diluted class-A-equivalent shares, equity is $728.6B and, with $9.9B of net debt, enterprise value is $738.6B - 16.6x trailing net revenue of $44,488M and 26.1x trailing EBITDA of $28,338M. The 11.0x exit applied here is a de-rate of the same proportion the Mastercard model on this site applies to its own starting multiple. It checks out on the other axis too: the last four projected quarters of the base case carry $70.2B of revenue and $45.8B of EBITDA, so 11.0x revenue is 16.9x that terminal EBITDA against 26.1x today. The result is $320.58 a share, 16.5% BELOW the price this model carries and further below the $418.92 average price target of 39 covering analysts - which is the honest read: on a five-year path that decelerates from +14.8% net revenue growth in fiscal 2026 to about +9.9% in fiscal 2030, and on a multiple that compresses by a third, the shares are not cheap. Holding everything else on this page fixed, the exit multiple that makes the fair value equal the $383.90 price is 13.6x, still a 18% de-rate from the 16.6x the shares trade at today. The second-largest sensitivity is the contra line: client incentives are 29.6% of gross revenue in the first projected quarter and 31.8% in the last, and the bear case, which lets that reach 42.8%, takes the enterprise value from $618B to $401B.
Read the other way round: at $375.07 the market is paying 13.3x terminal-year revenue, holding every other assumption on this page fixed. That is the number to argue about.
The projected path
| Quarter | Service revenue | Data processing revenue | International transaction revenue | Other revenue | Client incentives | Revenue | YoY | EBITDA | Capex | FCF | R40 | PV of FCF |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 Q4E | $5.23B | $6.31B | $4.05B | $1.65B | -$5.10B | $12.15B | +13% | $7.76B | $425M | $5.99B | +63 | $5.87B |
| 2027 Q1E | $5.30B | $6.46B | $3.85B | $1.57B | -$5.11B | $12.06B | +11% | $7.72B | $422M | $5.96B | +60 | $5.71B |
| 2027 Q2E | $5.53B | $6.38B | $3.71B | $1.56B | -$5.10B | $12.09B | +8% | $7.75B | $423M | $5.99B | +57 | $5.61B |
| 2027 Q3E | $5.36B | $6.80B | $3.97B | $1.65B | -$5.45B | $12.34B | +6% | $7.92B | $432M | $6.12B | +56 | $5.62B |
| 2027 Q4E | $5.69B | $7.08B | $4.24B | $1.90B | -$5.81B | $13.10B | +8% | $8.42B | $458M | $6.51B | +57 | $5.85B |
| 2028 Q1E | $5.76B | $7.22B | $4.06B | $1.84B | -$5.77B | $13.12B | +9% | $8.45B | $459M | $6.53B | +59 | $5.74B |
| 2028 Q2E | $6.01B | $7.12B | $3.94B | $1.85B | -$5.71B | $13.21B | +9% | $8.52B | $462M | $6.59B | +59 | $5.66B |
| 2028 Q3E | $5.81B | $7.57B | $4.24B | $1.97B | -$6.08B | $13.51B | +10% | $8.73B | $473M | $6.75B | +59 | $5.68B |
| 2028 Q4E | $6.17B | $7.87B | $4.55B | $2.26B | -$6.48B | $14.37B | +10% | $9.29B | $503M | $7.19B | +60 | $5.92B |
| 2029 Q1E | $6.24B | $8.02B | $4.37B | $2.20B | -$6.42B | $14.41B | +10% | $9.33B | $504M | $7.21B | +60 | $5.82B |
| 2029 Q2E | $6.51B | $7.89B | $4.25B | $2.21B | -$6.36B | $14.50B | +10% | $9.40B | $507M | $7.27B | +60 | $5.74B |
| 2029 Q3E | $6.30B | $8.39B | $4.58B | $2.34B | -$6.77B | $14.84B | +10% | $9.63B | $519M | $7.45B | +60 | $5.75B |
| 2029 Q4E | $6.69B | $8.71B | $4.91B | $2.70B | -$7.21B | $15.79B | +10% | $10.26B | $553M | $7.94B | +60 | $6.00B |
| 2030 Q1E | $6.76B | $8.87B | $4.73B | $2.62B | -$7.15B | $15.83B | +10% | $10.29B | $554M | $7.96B | +60 | $5.89B |
| 2030 Q2E | $7.05B | $8.73B | $4.60B | $2.63B | -$7.08B | $15.93B | +10% | $10.37B | $557M | $8.02B | +60 | $5.80B |
| 2030 Q3E | $6.82B | $9.27B | $4.95B | $2.79B | -$7.53B | $16.31B | +10% | $10.63B | $571M | $8.22B | +60 | $5.82B |
| 2030 Q4E | $7.24B | $9.62B | $5.32B | $3.22B | -$8.02B | $17.37B | +10% | $11.33B | $608M | $8.76B | +60 | $6.07B |
| 2031 Q1E | $7.32B | $9.80B | $5.12B | $3.13B | -$7.95B | $17.41B | +10% | $11.36B | $609M | $8.79B | +60 | $5.96B |
| 2031 Q2E | $7.63B | $9.64B | $4.98B | $3.14B | -$7.87B | $17.51B | +10% | $11.43B | $613M | $8.84B | +60 | $5.87B |
| 2031 Q3E | $7.39B | $10.24B | $5.36B | $3.33B | -$8.38B | $17.94B | +10% | $11.72B | $628M | $9.07B | +61 | $5.89B |
Every row is projected. A year-over-year change is shown only where the quarter it compares against exists — an em dash means there is no comparable quarter, not a flat year.
Model revisions
Assumptions are marked to reality as each quarter prints. Every change is appended here, with the fair value the model produced at the time, so the model's own history stays visible.
| Date | Fair value then | Note |
|---|---|---|
| 2026-08-27 | $320.58 | First publication, built from the verified research brief on the fiscal Q3 2026 basis quarter (ended 30 June 2026). Five disclosed revenue lines, all five seasonal on factors derived by ratio-to-centred-moving-average over nineteen printed quarters and validated against independently measured consolidated seasonality. |