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What has to happen in Reality Labs

Model as of

This page changes Reality Labs inside the complete META model. Every other vertical, corporate programme and valuation assumption stays in the selected portfolio case.

META forward model
Horizon
Consolidated fair value $260.99 all other verticals held in this portfolio case
Final-quarter revenue $616M 1% of company revenue
Explicit segment contribution −$53.36B EBITDA less segment capex, before corporate items

Monetisation growth mean-reverts as the AI ranking gains are lapped, ad load is already high and price per ad flattens. Regulatory losses land - the youth trials Meta flags as potentially material, plus European consent rules that cost impressions. Reality Labs keeps burning at today's rate without the revenue ever arriving, and neither AI line ever earns: businesses use free agents, and a Meta AI that has always been free inside WhatsApp turns out to be impossible to charge for. Capex is spent regardless.

Reality Labs

Basis quarter$431M
Final quarter$616M
Implied CAGR+7%
Final revenue mix1%

Quest headsets, Ray-Ban and Oakley Meta AI glasses, and the software and content around them. $431M of revenue against a $4.62B operating loss in 2026 Q2 - it is 0.7% of the company's revenue and about a quarter of its operating income burned. Glasses are growing; headsets are shrinking.

Last four quarters
2025 Q3 $470M Reported
2025 Q4 $955M Reported
2026 Q1 $402M Reported
2026 Q2 $431M Reported
AI glasses (Ray-Ban Meta, Oakley Meta)Quest headsetsContent, software and accessories
Sequential growth +5.0%/qtr decaying toward +3.0% 5% a quarter. AI glasses are growing and Quest is not; this is the net of the two.
Reality Labs

Latest: $616M (2031Q2E)

Period Value
2025Q1 $412M
2025Q2 $370M
2025Q3 $470M
2025Q4 $955M
2026Q1 $402M
2026Q2 $431M
2026Q3E $443M
2026Q4E $455M
2027Q1E $467M
2027Q2E $478M
2027Q3E $489M
2027Q4E $499M
2028Q1E $509M
2028Q2E $518M
2028Q3E $528M
2028Q4E $537M
2029Q1E $545M
2029Q2E $554M
2029Q3E $562M
2029Q4E $570M
2030Q1E $578M
2030Q2E $586M
2030Q3E $593M
2030Q4E $601M
2031Q1E $608M
2031Q2E $616M

Assumptions & reasoning

  • Carried as a growth rate rather than as units x price because Meta has never disclosed headset or glasses unit sales. A units model here would be two invented numbers multiplied together to reproduce a disclosed one.
  • The line is heavily seasonal - Q4 2025 was $955M against $470M the quarter before - and a smooth quarterly growth rate deliberately does not reproduce that. Read the annual totals, not the individual quarters.
  • The margin of -970% is not a typo: it is a $4.18B EBITDA loss on $431M of revenue, which is what the reported $4.62B operating loss looks like once an assumed share of depreciation is added back. Expressing it any other way would quietly delete $15B a year of real spending from the free cash flow.
  • It glides toward -250%, so the loss stays roughly flat in dollars as revenue grows rather than shrinking - which is what management guided to when it said Reality Labs operating losses would remain similar to 2025 levels.
  • This is the cleanest single lever in the model: a reader who believes Meta caps the burn can drag the terminal margin and watch what closing the loss is worth, without touching a single advertising assumption.
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