GitLab Inc. GTLB Chief Executive

What Bill Staples says in public, and what their own SEC filings show they own.

Bill Staples

Bill Staples

Chief Executive Officer & Director · GitLab Inc.

Appointed chief executive on 5 December 2024, when co-founder Sytse Sijbrandij moved to executive chair. Ran New Relic as chief executive from July 2021 to December 2023, and before that led Adobe's Experience Cloud engineering and Microsoft's Azure application platform. In May 2026 he published a letter titled "GitLab Act 2" that reset the strategy around agentic AI and announced an open restructuring; the June results confirmed a 14% workforce reduction and an exit from 22 countries.

What they own

Ownership

Skin in the game
32/ 70
Level 2Aligned

Staples owns about 0% of GitLab Inc., worth $35.9M at the last close.

SEC filings
35
Stake 758,828 reported shares ≈ 0.4% of shares outstanding — no 13G on file, so an estimate 12/35
Founder Not assessed — whether they founded the company has not been researched Not assessed
Tenure No start date on record, so tenure scores nothing 0/10
Track record Not assessed — their prior companies have not been researched Not assessed
Direction Net buyer — 13,474 shares bought on the open market, no sales — but an award of 436,414 shares came free 10/15
Discipline No late Form 4s in 35 filings 10/10

Nobody has researched this person's career yet, so founder and track record are left out of the score and of the total above.

Score = stake band (35) + founder (15) + tenure (10) + track record (15) + 12-month direction (−10…15) + filing discipline (10). An axis we have not researched is left out of the score and of the total it is shown over. Every input links to a filing or to our own research; the bands are ours.

Reported · Forms 3, 4, 5 758,828 Every lot on the person's own filings, as of Jun 30, 2026
Last open-market trade Buy · $123K Jun 30, 2026 · 4,188 shares at $29.36 · under a 10b5-1 plan
Paper trail On time No Form 4 filed outside the two-day window; form 144 flagged below
Reported GitLab Inc. shares Forms 3, 4 and 5 · as of 2026-06-30
0200K400K600K800K 20252026 Jun 2026: net −22,237 shares across 2 movements (largest: tax −26,425)Apr 2026: net +436,414 shares across 1 movement (largest: award +436,414)Mar 2026: net −1,020 shares across 2 movements (largest: tax −7,030)Dec 2025: net −7,238 shares across 2 movements (largest: tax −10,514)Sep 2025: net −10,515 shares across 1 movement (largest: tax −10,515) 758,828

Dots mark the months the activity below moved the line. Hover one for that month's net move, how many movements it folds and the largest.

How the stake is held
SecurityHeld viaShares
Class A Common StockDirect758,828
Reported as of 2026-06-30758,828
Held directly
100%
Vehicles
None
Last filing
Jul 1, 2026
Activity · last 12 months 8 events folded from 9 filing lines · Every filing on EDGAR ↗
DateTypeWhat happenedSharesPriceValueNote
Jun 30, 2026 Buy Open-market purchase · Class A Common Stock +4,188 $29.36 $123K under a 10b5-1 plan
Jun 17, 2026 Tax Shares withheld for tax · Class A Common Stock −26,425 $28.31 $748K
Apr 29, 2026 Award Grant or award · Class A Common Stock +436,414 — —
Mar 31, 2026 Buy Open-market purchase across 2 lots, $21.30–$21.65 · Class A Common Stock +6,010 $21.35 avg $128K under a 10b5-1 plan
Mar 15, 2026 Tax Shares withheld for tax · Class A Common Stock −7,030 $22.69 $160K
Dec 31, 2025 Buy Open-market purchase · Class A Common Stock +3,276 $38.08 $125K under a 10b5-1 plan
Dec 15, 2025 Tax Shares withheld for tax · Class A Common Stock −10,514 $39.52 $416K
Sep 15, 2025 Tax Shares withheld for tax · Class A Common Stock −10,515 $50.30 $529K
Every issuer Bill Staples files as an insider of
CompanyRoleReportedBeneficial% of class
GTLB Gitlab Inc. This page Chief Executive Officer 758,828
2026-06-30		 — —
NEWR NEW RELIC, INC. · exited CHIEF EXECUTIVE OFFICER —
2023-11-08		 — —

Reported is every lot on the person's own Forms 3, 4 and 5 — direct and through trusts. Beneficial is the figure stated on the latest Schedule 13D/G cover page, which can exclude shares the person disclaims and include options exercisable within 60 days, so the two are never added together.

Paper trail

35 filings under CIK 0001801655 · captured 2026-09-05 · All filings on EDGAR ↗

On the record with shareholders

Earnings calls

  1. Q2 FY2027 Sep 1, 2026 Staples argued that this quarter was the first real proof that GitLab's three-part growth algorithm - more customers, more products, more consumption per customer - compounds rather than merely adds up. Record gross bookings, net ARR up more than 40% and first orders more than doubling came, he said, from a sales organisation rebuilt over five quarters under CRO Ian Steward, with account-executive capacity up about 30% and productivity per rep up about 10% at the same time, which he treats as the hard part. The strategic claim underneath is that AI makes GitLab more necessary rather than less: as agents write more code, that code still has to be stored, governed and secured, so secure repositories grew 60%, pushes 50% and pipelines 40%, Ultimate reached 59% of ARR, and the connected lifecycle context GitLab has accumulated for a decade becomes the scarce asset - the Orbit beta, where roughly 80% of query volume arrives from external coding agents, is his evidence for that. The commercial expression of it is Flex, a single dollar commitment a customer reallocates monthly across seats and consumption products, which took more than $20 million from 130 customers in six weeks and lifted paid consumption run rate from $15 million to over $40 million against a $100 million exit target. He was explicit that the token bill is largely not GitLab's - Duo Agent Platform is model- and cloud-agnostic, so customers pay for context, governance and auditability rather than inference - which is his answer to the charge that a consumption business must carry structurally lower margins. Read the call · 13 quotes →
In their own words

Podcasts, interviews & articles

4 recorded appearances

2026

Podcast Tech Disruptors (Bloomberg Intelligence) · Aug 22, 2026 · 42 min

GitLab on Agentic Infrastructure, AI Controls

With Bloomberg Intelligence's Mandeep Singh, ten days before the Q2 print: he argues faster AI code generation raises rather than lowers the need for governance and control across the lifecycle, positions GitLab as the cloud- and model-neutral orchestration layer for coding agents, and confirms the move from pure seat-based subscriptions to a hybrid that prices agent work by consumption.

Watch or read →
Shareholder letter GitLab (Form 8-K, Exhibit 99.1) · May 11, 2026

GitLab Act 2: A letter to our customers and our investors

The strategy reset, filed with the SEC rather than merely blogged. Staples announces an openly-run restructuring with a voluntary separation window, sets out ten "core beliefs" — software built by machines and directed by people, a generational rebuild of Git for machine-scale load, orchestration as the layer that turns agent activity into shipped software — and reaffirms Q1 and full-year FY27 guidance while deferring the cost of the cuts to the 2 June call.

Watch or read →

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