Tobias Lütke

Shopify Inc. Tobias Lütke

Co-Founder & CEO, Shopify Inc. (SHOP)

Why it matters

The CEO view

German-Canadian programmer who built Shopify in 2006 to sell snowboards, pivoted to e-commerce software. First-principles thinker building a "100-year company." Still hands-on with tech. Major shareholder with supervoting control.
@tobi
In their own words

Podcasts, interviews & articles

10 recorded appearances

2026

Tobi Lütke x Jess Hertz: Invisible Work
Talk Shopify · Apr 16, 2026 · 43 min

Tobi Lütke x Jess Hertz: Invisible Work

With Shopify COO Jess Hertz, Lütke argued X-shaped people have replaced T-shaped as the ideal hire, that stable teams should roam like molecules, and pushed back on anthropomorphising AI while defending incentives that push AI usage inside the company.

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Tobi Lütke: 21 Years of Building Shopify
Podcast Founders / David Senra · Jan 18, 2026 · 2h 24m

Tobi Lütke: 21 Years of Building Shopify

A career-length conversation: companies as social technology, the post-IPO period where he felt he was 'cosplaying as a CEO', the distinction between competition and rivalry, hiring for spikiness, and what AI changes in 2026.

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2025