Salesforce, Inc. CRM Chief Executive

What Marc Benioff says in public, and what their own SEC filings show they own.

Marc Benioff

Marc Benioff

Chair, Chief Executive Officer & Co-Founder · Salesforce, Inc.

Co-founded Salesforce in 1999 and pioneered the software-as-a-service (SaaS) model. Under his leadership, Salesforce became the world's #1 CRM platform and expanded into AI with Agentforce. Known for stakeholder capitalism, the 1-1-1 philanthropy model, and championing equality.

@Benioff Leadership & board →
What they own

Ownership

Skin in the game
31/ 70
Level 2Aligned

Benioff owns about 3% of Salesforce, Inc., worth $5.28B at the last close.

SEC filings
3153
Stake 23.0M reported shares ≈ 2.8% of shares outstanding — no 13G on file, so an estimate 20/35
Founder Not assessed — whether they founded the company has not been researched Not assessed
Tenure No start date on record, so tenure scores nothing 0/10
Track record Not assessed — their prior companies have not been researched Not assessed
Direction Exercise-and-sell — 4,622 shares ($1.2M) sold, all covered by option exercises; the underlying stake is flat 4/15
Discipline 2 late Form 4s in 3153 filings 7/10

Nobody has researched this person's career yet, so founder and track record are left out of the score and of the total above.

Score = stake band (35) + founder (15) + tenure (10) + track record (15) + 12-month direction (−10…15) + filing discipline (10). An axis we have not researched is left out of the score and of the total it is shown over. Every input links to a filing or to our own research; the bands are ours.

Reported · Forms 3, 4, 5 23.0M Every lot on the person's own filings, as of Apr 22, 2026
Last open-market trade Sale · $32K Nov 3, 2025 · 122 shares at $259.00 avg · under a 10b5-1 plan
Paper trail 2 late filings Form 4 covering a 2020-09-02 gift in SALESFORCE.COM, INC. was filed 2020-09-09, 4 business days later; Section 16 allows two.
Reported Salesforce, Inc. shares Forms 3, 4 and 5 · as of 2026-04-22
020M40M60M 20042005200620072008200920102011201220132014201520162017201820192020202120222023202420252026 Apr 2026: net −22,560 shares across 1 movement (largest: tax −22,560)Mar 2026: net +45,474 shares across 1 movement (largest: award +45,474)Jan 2026: net +1 shares across 1 movement (largest: exercise +1)Nov 2025: net 0 shares across 2 movements (largest: exercise +122)Oct 2025: net 0 shares across 5 movements (largest: exercise +2,250) 23.0M

Dots mark the months the activity below moved the line. Hover one for that month's net move, how many movements it folds and the largest.

How the stake is held
SecurityHeld viaShares
Common StockDirect11,934,486
Common StockMarc Benioff Fund LLC10,000,000
Common StockSee Footnote970,000
Common StockTrust107,000
Reported as of 2026-04-2223,011,486
Held directly
52%
Vehicles
3 trusts or entities
Last filing
Apr 23, 2026
Activity · last 12 months 10 events folded from 289 filing lines · Every filing on EDGAR ↗
DateTypeWhat happenedSharesPriceValueNote
Apr 22, 2026 Tax Shares withheld for tax −22,560 $189.80 $4.3M
Mar 22, 2026 Award Grant or award +45,474 — —
Jan 13, 2026 Exercise Option or RSU conversion +1 $215.17 $215.17
Nov 3, 2025 Exercise Option or RSU conversion +122 $161.50 $20K
Nov 3, 2025 Sale Open-market sale across 5 lots, $255.76–$260.73 −122 $259.00 avg $32K under a 10b5-1 plan
Oct 31, 2025 Exercise Option or RSU conversion +2,250 $161.50 $363K
Oct 31, 2025 Sale Open-market sale across 7 lots, $254.08–$261.32 −2,250 $258.20 avg $581K under a 10b5-1 plan
Oct 30, 2025 Exercise Option or RSU conversion +2,250 $161.50 $363K
Oct 30, 2025 Sale Open-market sale across 8 lots, $250.41–$258.93 −2,250 $256.82 avg $578K under a 10b5-1 plan
Oct 29, 2025 Exercise Option or RSU conversion +2,250 $161.50 $363K
Every issuer Marc Benioff files as an insider of
CompanyRoleReportedBeneficial% of class
CRM Salesforce, Inc. This page Chair and CEO 23M
2026-04-22		 — —
FIT FITBIT INC Director 5,311,824
2015-06-23		 — —
ZUO ZUORA INC Director 2,991,108
2018-10-04		 — —
CSCO CISCO SYSTEMS, INC. Director 25,536
2013-11-19		 — —

Reported is every lot on the person's own Forms 3, 4 and 5 — direct and through trusts. Beneficial is the figure stated on the latest Schedule 13D/G cover page, which can exclude shares the person disclaims and include options exercisable within 60 days, so the two are never added together.

Paper trail

3153 filings under CIK 0001294693 · captured 2026-09-05 · All filings on EDGAR ↗

On the record with shareholders

Earnings calls

  1. Q2 FY2027 Aug 26, 2026 Benioff spent the call arguing against a thesis rather than presenting a quarter. The word he used for it was “SaaSpocalypse” — the claim that frontier models make application software redundant — and he answered it item by item with the quarter's own numbers: seats grew, attrition sat near a record low, premium-edition bookings more than doubled sequentially, and agentic calls into Salesforce apps rose sixfold. The affirmative case was Claudeforce, announced with Anthropic's Dario Amodei minutes before the call began, which puts Claude's interface on top of Salesforce's data, permissions and workflows. On capital he was blunt about why the company spent $27 billion buying its own stock in six months: he thought the market was pricing Salesforce at roughly Slack plus its Anthropic stake, and told his finance chief to buy as much as she could. Read the call · 7 quotes →
In their own words

Podcasts, interviews & articles

10 recorded appearances

2026

Podcast All-In Podcast · May 15, 2026 · 1h 16m

Trump-Xi Summit, Benioff: "Not My First SaaSpocalypse," OpenAI vs Apple, Multi-Sensory AI, El Niño

Guest-hosted the show: dismissed the AI-kills-SaaS panic as "not my first SaaSpocalypse," argued which SaaS categories survive versus die, and discussed doing business in China after the Trump-Xi summit. Also disclosed Salesforce is on track to spend roughly $300M on Anthropic tokens this year, mostly for coding.

Watch or read →
Interview Salesforce / Matt Berman Podcast · Apr 6, 2026 · 30 min

Marc Benioff on Agentforce & the Future of AI Agents in Slack | Matt Berman Podcast

From the Slackbot launch event: said AI is not ready to replace software engineers and that Salesforce's roughly 15,000 engineers are "hugely augmented" rather than displaced, while pitching agents working alongside humans inside Slack.

Watch or read →

2025

Podcast The Logan Bartlett Show · Aug 29, 2025 · 42 min

EP 149: Marc Benioff (CEO, Salesforce) Predicts Half of Conversations Will be With AI Agents Next Year

Predicted that within a year about half of customer conversations would be handled by AI agents, and described Salesforce as the testing ground for its own agentic support, sales and marketing.

Watch or read →

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