Unity Software Inc. U Chief Executive

What Matthew Bromberg says in public, and what their own SEC filings show they own.

Matthew Bromberg

CEO · Unity Software Inc.

CEO since May 2024. Former President of Zynga. Brought in to stabilize company after turbulent 2023.

What they own

Ownership

Skin in the game
9/ 100
Level 1Steward

Bromberg owns about 0% of Unity Software Inc., worth $64.8M at the last close.

SEC filings
96
Stake 1.5M reported shares ≈ 0.4% of shares outstanding — no 13G on file, so an estimate 12/35
Founder No career file yet — the founder axis scores zero until one exists 0/15
Tenure Start date not on file — tenure scores zero until it is 0/10
Track record No career file yet — prior companies score zero until one exists 0/15
Direction Sold 196,401 shares ($6.2M) — more than a tenth of the stake — in the last year -10/15
Discipline 2 late Form 4s in 96 filings 7/10

Score = stake band (35) + founder (15) + tenure (10) + track record (15) + 12-month direction (−10…15) + filing discipline (10). Every input links to a filing or to the career file; the bands are ours.

Reported · Forms 3, 4, 5 1.5M Every lot on the person's own filings, as of Aug 25, 2026
Last open-market trade Sale · $742K Aug 25, 2026 · 16,383 shares at $45.31 avg · no 10b5-1 plan
Paper trail 2 late filings Form 4 covering a 2025-05-27 open-market sale in Unity Software Inc. was filed 2025-09-16, 77 business days later; Section 16 allows two.
Reported Unity Software Inc. shares Forms 3, 4 and 5 · as of 2026-08-25
0500K1M2M2M 202420252026 Aug 25, 2026: sale of 16,383 sharesMay 26, 2026: sale of 138,993 sharesMar 2, 2026: award of 503,966 sharesNov 25, 2025: sale of 41,025 shares 1.5M

Dots mark the months the activity below moved the line. Hover one for the filing.

How the stake is held
SecurityHeld viaShares
Common StockDirect1,541,131
Reported as of 2026-08-251,541,131
Held directly
100%
Vehicles
None
Last filing
Aug 26, 2026
Activity · last 12 months 4 events folded from 7 filing lines · Every filing on EDGAR ↗
DateTypeWhat happenedSharesPriceValueNote
Aug 25, 2026 Sale Open-market sale across 2 lots, $45.28–$45.96 −16,383 $45.31 avg $742K no 10b5-1 plan
May 26, 2026 Sale Open-market sale −138,993 $27.18 $3.8M no 10b5-1 plan
Mar 2, 2026 Award Grant or award +503,966 — —
Nov 25, 2025 Sale Open-market sale across 3 lots, $40.89–$42.43 −41,025 $41.38 avg $1.7M no 10b5-1 plan
Every issuer Matthew Bromberg files as an insider of
CompanyRoleReportedBeneficial% of class
U Unity Software Inc. This page President and CEO 1,541,131
2026-08-25		 — —
ZNGA ZYNGA INC Chief Operating Officer 985,829
2021-10-15		 — —
BMBL Bumble Inc. Director 36,523
2024-06-05		 — —
FIT FITBIT, INC. · exited Director —
2021-01-14		 — —

Reported is every lot on the person's own Forms 3, 4 and 5 — direct and through trusts. Beneficial is the figure stated on the latest Schedule 13D/G cover page, which can exclude shares the person disclaims and include options exercisable within 60 days, so the two are never added together.

Paper trail
  • Form 144 Form 144 filed 2026-08-25 announces an intended sale. Filing ↗
  • Sale 2026-08: sold 16,383 Unity Software Inc. shares for $742,278, with the 10b5-1 box unticked (1 filing). Filing ↗
  • Form 144 Form 144 filed 2026-05-26 announces an intended sale. Filing ↗
  • Sale 2026-05: sold 138,993 Unity Software Inc. shares for $3,777,830, with the 10b5-1 box unticked (1 filing). Filing ↗
  • Late Form 4 covering a 2025-05-27 open-market sale in Unity Software Inc. was filed 2025-09-16, 77 business days later; Section 16 allows two. Filing ↗
  • Late Form 4 covering a 2018-03-14 grant or award in FITBIT INC was filed 2018-05-29, 53 business days later; Section 16 allows two. Filing ↗

96 filings under CIK 0001680979 · captured 2026-09-05 · All filings on EDGAR ↗

On the record with shareholders

Earnings calls

  1. Q2 2026 Aug 6, 2026 Bromberg's argument was that Unity has stopped being a turnaround and should now be read as a compounding platform. He drew a line under two years of repair — "we're done looking backwards" — and spent the call describing a flywheel in which cheaper game creation puts more games on Unity's authoring platform, more games make discovery harder, and harder discovery feeds the ad business that Vector now leads. The evidence he offered for it was Vector beating its own plan by almost double (23% sequential against a 12–13% expectation), passing a $1 billion run rate two quarters early, and, for the first time in the company's history, drawing signals from the Unity runtime — the roughly 3 billion monthly players he treats as the structural advantage Meta gets from owning its own apps. He was deliberately dismissive of the engine as a product surface: the application layer is "the surface piece", and what matters is how many creators end up inside the platform that monetises them. Read the call · 14 quotes →
In their own words

Podcasts, interviews & articles

4 recorded appearances

2026

2025

CEO welcome | Unite 2025 Keynote
Keynote Unity (Unite 2025) · Dec 16, 2025 · 16 min

CEO welcome | Unite 2025 Keynote

Bromberg's opening address at Unite 2025 in Barcelona, framing Unity's renewed commitment to developers across develop, deploy and monetize ahead of the engine feature reveals.

Watch or read →

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