← Netflix, Inc.

NFLX · Forward model

Revenue by vertical, 20 quarters out

Each segment is projected from its own operating driver, rolled up into consolidated cash flow, and discounted back to a fair value per share. The assumptions below are editable — change them and every number on this page moves with them.

Netflix reports ONE operating segment and FOUR regional revenue lines: UCAN, EMEA, LATAM and APAC. This model carries exactly those four. Every historical point is copied as reported - 2024 Q2 through 2025 Q2 from the Q2 2025 Exhibit 99.1, 2025 Q3 through 2026 Q2 from the Q2 2026 Exhibit 99.1 - and no quarter is estimated. The four lines sum to consolidated revenue within $1M of letter rounding in all nine quarters, so there is no plug line. What is deliberately NOT modelled: advertising, guided to approximately $3B for 2026 but never disclosed as a revenue line, by region or by quarter, and already inside these four numbers - a separate ads vertical would double count; any subscribers x ARPU decomposition, because Netflix stopped publishing quarterly paid memberships and ARM after 2024 Q4; and any regional profitability split, because no cost, operating income or content spend is disclosed by region. Segment EBITDA here is pre-corporate-overhead: 38.2% vertical margin less 4.0% overhead is the consolidated 34.2%, which is the reported 33.4% operating margin plus $100.5M of property D&A. Capex intensity of 6.6% is purchases of property and equipment (1.7% of revenue) PLUS cash content spend in excess of content amortisation ($4,928M less $4,311M); content amortisation itself stays inside operating expense exactly as Netflix reports it and is not subtracted twice. Tax 16.4% is Q2's effective rate - Q1's 19.3% is distorted by the WBD fee. 2026 Q1 EPS of $1.23 and net income of $5,283M contain that $2.8B termination fee and are not a run rate; the merger was terminated on 27 February 2026, so there is no acquired revenue or library to model. Shares are held flat at the 4,261.3M diluted count even though the buyback removed about 2.0% of the count year over year and $27.1B of authorisation remains - Netflix gives no share-count guidance, so per-share outcomes here are conservative. One known tension: flat per-region sequential rates land FY2026 at about $50.84B, roughly 0.3% under the low end of the guided $51.0-$51.4B, because the guidance midpoint implies a Q4 sequential step of about +5% that a constant rate does not reproduce; Q3 alone lands at $12,867M against the $12,860M guide. netCash is cash $9,099M plus short-term investments $29M less short-term debt $2,484M less long-term debt $11,826M, i.e. net debt of $5.18B. Reference price is the 2026-08-24 close from the house capture; the local profile price of $72.88 is stale.

NFLX REVENUE MODEL

Latest: $17.66B (2031Q2E)

Period Value
2024Q2 $9.56B
2024Q3 $9.82B
2024Q4 $10.25B
2025Q1 $10.54B
2025Q2 $11.08B
2025Q3 $11.51B
2025Q4 $12.05B
2026Q1 $12.25B
2026Q2 $12.56B
2026Q3E $12.87B
2026Q4E $13.16B
2027Q1E $13.45B
2027Q2E $13.73B
2027Q3E $14.01B
2027Q4E $14.28B
2028Q1E $14.54B
2028Q2E $14.79B
2028Q3E $15.05B
2028Q4E $15.29B
2029Q1E $15.54B
2029Q2E $15.78B
2029Q3E $16.02B
2029Q4E $16.26B
2030Q1E $16.49B
2030Q2E $16.73B
2030Q3E $16.96B
2030Q4E $17.19B
2031Q1E $17.43B
2031Q2E $17.66B

What drives each segment

UCAN

Growth path
Basis quarter$5.43B
Final quarter$7.29B
Implied CAGR+6%
Share of revenue, final quarter41%
PV of segment cash flow$34.98B

United States and Canada. $5,432M in the basis quarter, 43% of company revenue, +10% year over year - the slowest print in the nine-quarter history. The most penetrated region and the one where price, not membership count, is now the lever: the letter says Q2 carries only a partial-quarter effect from the recent US price change, so H2 still has pricing to collect. With no quarterly membership or ARM series after 2024 Q4, the driver is sequential growth on the disclosed regional line.

Last four quarters
2025 Q3 $5.07B Reported
2025 Q4 $5.34B Reported
2026 Q1 $5.25B Reported
2026 Q2 $5.43B Reported
Standard, standard-with-ads and premium membershipsAdvertising sold against the ads planExtra member add-ons
Sequential growth +2.1%/qtr decaying toward +1.0% Q2/Q1 was +3.6% on a price change. 2.1% is the slower step that lands the four regions on the $12.86B Q3 guide.
UCAN

Latest: $7.29B (2031Q2E)

Period Value
2024Q2 $4.30B
2024Q3 $4.32B
2024Q4 $4.52B
2025Q1 $4.62B
2025Q2 $4.93B
2025Q3 $5.07B
2025Q4 $5.34B
2026Q1 $5.25B
2026Q2 $5.43B
2026Q3E $5.55B
2026Q4E $5.66B
2027Q1E $5.76B
2027Q2E $5.87B
2027Q3E $5.97B
2027Q4E $6.07B
2028Q1E $6.16B
2028Q2E $6.26B
2028Q3E $6.35B
2028Q4E $6.44B
2029Q1E $6.53B
2029Q2E $6.62B
2029Q3E $6.70B
2029Q4E $6.79B
2030Q1E $6.87B
2030Q2E $6.96B
2030Q3E $7.04B
2030Q4E $7.13B
2031Q1E $7.21B
2031Q2E $7.29B

Assumptions & reasoning

  • Capex intensity means purchases of property and equipment plus cash content spend in EXCESS of content amortisation. Content amortisation stays inside operating expense, exactly as Netflix reports it; subtracting it again as capex would double count the largest cost in the business.
  • EBITDA margin is pre-corporate-overhead. 38.2% here less 4.0% corporate overhead is the consolidated 34.2%, which is the reported 33.4% operating margin plus property D&A of $100.5M. Netflix discloses no operating profit by region, so this is the company figure applied to the region.
  • Advertising is guided to roughly $3B for 2026 and is already inside this number. It is not broken out here because Netflix discloses no ads revenue line, no regional ads split and no quarterly ads series.
  • Terminal margin 41% is the company terminal, carried by the most mature region. Management moved full-year margin from 29.5% to a guided 31.5%; the 0.08 glide keeps roughly that 200bp-a-year pace and then slows.

EMEA

Growth path
Basis quarter$4.03B
Final quarter$5.68B
Implied CAGR+7%
Share of revenue, final quarter32%
PV of segment cash flow$26.67B

Europe, Middle East and Africa. $4,034M in the basis quarter, the first time EMEA has passed $4.0B in a quarter, +14% year over year but only +11% F/X neutral - about three points of the printed growth is currency. Sequentially the softest region in Q2 at +0.9%, with local broadcaster partnerships such as the TF1 tie-up in France as the new distribution lever. Driver is sequential growth on the disclosed regional line.

Last four quarters
2025 Q3 $3.70B Reported
2025 Q4 $3.87B Reported
2026 Q1 $4.00B Reported
2026 Q2 $4.03B Reported
Memberships across European, Middle Eastern and African marketsAdvertising in the ads-enabled EMEA marketsLocal broadcaster partnerships such as TF1 in France
Sequential growth +2.4%/qtr decaying toward +1.2% Q2 was a soft +0.9% sequential; 2.4% restores the 2025 cadence without assuming the F/X tailwind repeats.
EMEA

Latest: $5.68B (2031Q2E)

Period Value
2024Q2 $3.01B
2024Q3 $3.13B
2024Q4 $3.29B
2025Q1 $3.40B
2025Q2 $3.54B
2025Q3 $3.70B
2025Q4 $3.87B
2026Q1 $4.00B
2026Q2 $4.03B
2026Q3E $4.13B
2026Q4E $4.22B
2027Q1E $4.32B
2027Q2E $4.41B
2027Q3E $4.49B
2027Q4E $4.58B
2028Q1E $4.66B
2028Q2E $4.75B
2028Q3E $4.83B
2028Q4E $4.91B
2029Q1E $4.99B
2029Q2E $5.07B
2029Q3E $5.14B
2029Q4E $5.22B
2030Q1E $5.30B
2030Q2E $5.38B
2030Q3E $5.45B
2030Q4E $5.53B
2031Q1E $5.60B
2031Q2E $5.68B

Assumptions & reasoning

  • Capex intensity means purchases of property and equipment plus cash content spend in EXCESS of content amortisation. Content amortisation stays inside operating expense, exactly as Netflix reports it, and is not subtracted a second time here.
  • EBITDA margin is the consolidated pre-G&A figure applied to the region. Netflix is a single operating segment and publishes no regional cost or operating income, so a differentiated EMEA margin would be manufactured.
  • Reported +14% against +11% F/X neutral means roughly three points of this line's growth is currency. The opening sequential rate is set below the reported trend precisely because that gap is not a durable driver.
  • Advertising in the ads-enabled EMEA markets is inside this number. It is guided only as a company-wide ~$3B for 2026 and never by region, so it cannot honestly be split out.

LATAM

Growth path
Basis quarter$1.58B
Final quarter$2.33B
Implied CAGR+8%
Share of revenue, final quarter13%
PV of segment cash flow$10.47B

Latin America. $1,584M in the basis quarter, +21% year over year reported and +16% F/X neutral - the fastest reported grower and the strongest sequential step at +5.8%. Currency has flipped from a heavy headwind (2024 Q2: +12% reported revenue against +24% F/X-neutral ARM growth, the only constant-currency figure Netflix disclosed for the region) to a tailwind, which is the single largest reason to treat the printed rate as unrepeatable. Driver is sequential growth on the disclosed regional line.

Last four quarters
2025 Q3 $1.37B Reported
2025 Q4 $1.42B Reported
2026 Q1 $1.50B Reported
2026 Q2 $1.58B Reported
Memberships across Latin American marketsAdvertising in the ads-enabled LATAM marketsExtra member and mobile-tier plans
Sequential growth +3.0%/qtr decaying toward +1.3% Below the +5.8% print because roughly five points of the 21% year-over-year is currency, not volume or price.
LATAM

Latest: $2.33B (2031Q2E)

Period Value
2024Q2 $1.20B
2024Q3 $1.24B
2024Q4 $1.23B
2025Q1 $1.26B
2025Q2 $1.31B
2025Q3 $1.37B
2025Q4 $1.42B
2026Q1 $1.50B
2026Q2 $1.58B
2026Q3E $1.63B
2026Q4E $1.68B
2027Q1E $1.72B
2027Q2E $1.76B
2027Q3E $1.80B
2027Q4E $1.84B
2028Q1E $1.88B
2028Q2E $1.92B
2028Q3E $1.96B
2028Q4E $1.99B
2029Q1E $2.03B
2029Q2E $2.06B
2029Q3E $2.10B
2029Q4E $2.13B
2030Q1E $2.16B
2030Q2E $2.20B
2030Q3E $2.23B
2030Q4E $2.27B
2031Q1E $2.30B
2031Q2E $2.33B

Assumptions & reasoning

  • Capex intensity means purchases of property and equipment plus cash content spend in EXCESS of content amortisation, which was $4,928M against $4,311M of amortisation in Q2 - a 1.14x ratio against the ~1.1x full-year guide.
  • Terminal margin sits two points under the company terminal because this is the lowest-price region. That two-point haircut is judgement, not disclosure: Netflix publishes no operating profit by region at all.
  • The currency effect here reversed direction inside two years: 2024 Q2 printed +12% reported revenue against +24% F/X-neutral ARM growth, 2026 Q2 prints +21% reported against +16% F/X neutral. Currency is doing work in both directions.
  • Advertising in the ads-enabled LATAM markets is inside this number and is not separable. The only published ads figure is a company-wide approximately $3B for 2026.

APAC

Growth path
Basis quarter$1.51B
Final quarter$2.35B
Implied CAGR+9%
Share of revenue, final quarter13%
PV of segment cash flow$10.28B

Asia-Pacific. $1,510M in the basis quarter, +16% year over year reported and +18% F/X neutral - the only region where the currency effect runs against the print. Sequentially flat in Q2 at +0.1% after four strong quarters, with Japanese and Korean title strength and a low-cost first-month test in Japan the visible levers. The least penetrated of the four regions, so it carries the highest terminal rate. Driver is sequential growth on the disclosed regional line.

Last four quarters
2025 Q3 $1.37B Reported
2025 Q4 $1.42B Reported
2026 Q1 $1.51B Reported
2026 Q2 $1.51B Reported
Memberships across Asia-Pacific marketsAdvertising in the ads-enabled APAC marketsMobile and low-price plan tiers
Sequential growth +3.2%/qtr decaying toward +1.5% Treats the flat Q2 as timing: F/X-neutral growth of 18% was the highest of the four regions.
APAC

Latest: $2.35B (2031Q2E)

Period Value
2024Q2 $1.05B
2024Q3 $1.13B
2024Q4 $1.21B
2025Q1 $1.26B
2025Q2 $1.30B
2025Q3 $1.37B
2025Q4 $1.42B
2026Q1 $1.51B
2026Q2 $1.51B
2026Q3E $1.56B
2026Q4E $1.61B
2027Q1E $1.65B
2027Q2E $1.70B
2027Q3E $1.74B
2027Q4E $1.78B
2028Q1E $1.83B
2028Q2E $1.87B
2028Q3E $1.91B
2028Q4E $1.95B
2029Q1E $1.99B
2029Q2E $2.03B
2029Q3E $2.07B
2029Q4E $2.11B
2030Q1E $2.15B
2030Q2E $2.19B
2030Q3E $2.23B
2030Q4E $2.27B
2031Q1E $2.31B
2031Q2E $2.35B

Assumptions & reasoning

  • Capex intensity means purchases of property and equipment plus cash content spend in EXCESS of content amortisation. Content amortisation remains an operating expense here, as Netflix reports it, and is not double counted as capital spending.
  • Terminal margin is two points under the company terminal on the grounds that this is the lowest-ARM region. No regional margin is disclosed, so the haircut is deliberately small and flagged as judgement.
  • This is the only region where F/X-neutral growth (+18%) exceeds reported growth (+16%), the reverse of LATAM. A stronger dollar would flatter this line's underlying performance rather than the print.
  • Netflix stopped publishing quarterly paid memberships and ARM after 2024 Q4 and cut the What We Watched engagement report to annual from 2027, so neither subscribers nor view hours can drive this line.
Scenarios

Where each case comes from

Bull case — primary sources

The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the Bull column is what happens if they are taken at face value.

Ads flywheel case — primary sources

The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the Ads flywheel column is what happens if they are taken at face value.

Valuation

From cash flow to fair value

Present value of free cash flow, 20 quarters$60.72B
Terminal-year revenue$69.24B
Terminal-year EBITDA$24.91B
Exit multiple, on revenue5.0x
Terminal value$346.19B
Discounted at 9.0% a year, terminal value becomes$225.00B
Enterprise value$285.72B
Net cash-$5.18B
Equity value$280.54B
Shares4.26B
Fair value per share$65.83
Against the current price of $79.84-18%

5x the terminal year's revenue. Today the equity is about $341B at $80.01 on 4,261.3M diluted shares, an EV of about $346B after $5.18B of net debt, or 7.2x trailing revenue of $48.37B and about 30x clean trailing EPS of ~$2.66 once the WBD termination fee is removed. The exit is a de-rate, and deliberately: a business growing 4-6% a year with a 40%-ish pre-overhead margin is a mature subscription compounder, not a 13% grower. There is no clean peer - Disney and Warner Bros. Discovery carry legacy linear assets and Spotify has a fraction of the margin - so the exit multiple is judgement rather than a comp. Move it before anything else: at 4x the answer is in the mid-40s, at 6x it clears the high 80s. The r40 analyst block shows a Buy consensus with a $94.04 average target across 51 analysts on a $70-$135 range, above this base case, which is what a higher terminal multiple buys you. Discount rate is 9%: cash-generative and lightly levered, but growth is decelerating and content spend is a standing obligation.

Read the other way round: at $79.84 the market is paying 6.3x terminal-year revenue, holding every other assumption on this page fixed. That is the number to argue about.

Quarter by quarter

The projected path

Quarter UCANEMEALATAMAPAC Revenue YoY EBITDA Capex FCF R40 PV of FCF
2026 Q3E $5.55B$4.13B$1.63B$1.56B $12.87B +12% $4.42B $829M $3.01B +35 $2.94B
2026 Q4E $5.66B$4.22B$1.68B$1.61B $13.16B +9% $4.55B $829M $3.11B +33 $2.98B
2027 Q1E $5.76B$4.32B$1.72B$1.65B $13.45B +10% $4.67B $830M $3.21B +34 $3.01B
2027 Q2E $5.87B$4.41B$1.76B$1.70B $13.73B +9% $4.79B $831M $3.31B +33 $3.03B
2027 Q3E $5.97B$4.49B$1.80B$1.74B $14.01B +9% $4.90B $833M $3.40B +33 $3.05B
2027 Q4E $6.07B$4.58B$1.84B$1.78B $14.28B +8% $5.01B $835M $3.49B +33 $3.07B
2028 Q1E $6.16B$4.66B$1.88B$1.83B $14.54B +8% $5.12B $838M $3.58B +33 $3.08B
2028 Q2E $6.26B$4.75B$1.92B$1.87B $14.79B +8% $5.22B $842M $3.66B +32 $3.08B
2028 Q3E $6.35B$4.83B$1.96B$1.91B $15.05B +7% $5.33B $846M $3.75B +32 $3.09B
2028 Q4E $6.44B$4.91B$1.99B$1.95B $15.29B +7% $5.43B $850M $3.83B +32 $3.09B
2029 Q1E $6.53B$4.99B$2.03B$1.99B $15.54B +7% $5.53B $855M $3.91B +32 $3.08B
2029 Q2E $6.62B$5.07B$2.06B$2.03B $15.78B +7% $5.62B $860M $3.98B +32 $3.08B
2029 Q3E $6.70B$5.14B$2.10B$2.07B $16.02B +6% $5.72B $866M $4.06B +32 $3.07B
2029 Q4E $6.79B$5.22B$2.13B$2.11B $16.26B +6% $5.81B $872M $4.13B +32 $3.06B
2030 Q1E $6.87B$5.30B$2.16B$2.15B $16.49B +6% $5.91B $879M $4.20B +32 $3.04B
2030 Q2E $6.96B$5.38B$2.20B$2.19B $16.73B +6% $6.00B $886M $4.28B +32 $3.03B
2030 Q3E $7.04B$5.45B$2.23B$2.23B $16.96B +6% $6.09B $893M $4.35B +32 $3.01B
2030 Q4E $7.13B$5.53B$2.27B$2.27B $17.19B +6% $6.18B $901M $4.42B +31 $3.00B
2031 Q1E $7.21B$5.60B$2.30B$2.31B $17.43B +6% $6.27B $909M $4.49B +31 $2.98B
2031 Q2E $7.29B$5.68B$2.33B$2.35B $17.66B +6% $6.36B $917M $4.55B +31 $2.96B

Every row is projected. A year-over-year change is shown only where the quarter it compares against exists — an em dash means there is no comparable quarter, not a flat year.

Track record

Model revisions

Assumptions are marked to reality as each quarter prints. Every change is appended here, with the fair value the model produced at the time, so the model's own history stays visible.

DateChangedFair value thenNote
2026-08-27 all $65.83 Initial model. Four verticals on the disclosed UCAN/EMEA/LATAM/APAC revenue lines, nine reported quarters each, basis the June 2026 quarter at $12,560M. Opening sequential rates are calibrated so Q3 2026 lands at $12,867M against the $12,860M guide; FY2026 comes out at about $50.84B, marginally under the guided $51.0-$51.4B because a constant sequential rate does not reproduce the implied Q4 step.