NFLX · Forward model
Revenue by vertical, 20 quarters out
Model as of
Each segment is projected from its own operating driver, rolled up into consolidated cash flow, and discounted back to a fair value per share. The assumptions below are editable — change them and every number on this page moves with them.
Netflix reports ONE operating segment and FOUR regional revenue lines: UCAN, EMEA, LATAM and APAC. This model carries exactly those four. Every historical point is copied as reported - 2024 Q2 through 2025 Q2 from the Q2 2025 Exhibit 99.1, 2025 Q3 through 2026 Q2 from the Q2 2026 Exhibit 99.1 - and no quarter is estimated. The four lines sum to consolidated revenue within $1M of letter rounding in all nine quarters, so there is no plug line. What is deliberately NOT modelled: advertising, guided to approximately $3B for 2026 but never disclosed as a revenue line, by region or by quarter, and already inside these four numbers - a separate ads vertical would double count; any subscribers x ARPU decomposition, because Netflix stopped publishing quarterly paid memberships and ARM after 2024 Q4; and any regional profitability split, because no cost, operating income or content spend is disclosed by region. Segment EBITDA here is pre-corporate-overhead: 38.2% vertical margin less 4.0% overhead is the consolidated 34.2%, which is the reported 33.4% operating margin plus $100.5M of property D&A. Capex intensity of 6.6% is purchases of property and equipment (1.7% of revenue) PLUS cash content spend in excess of content amortisation ($4,928M less $4,311M); content amortisation itself stays inside operating expense exactly as Netflix reports it and is not subtracted twice. Tax 16.4% is Q2's effective rate - Q1's 19.3% is distorted by the WBD fee. 2026 Q1 EPS of $1.23 and net income of $5,283M contain that $2.8B termination fee and are not a run rate; the merger was terminated on 27 February 2026, so there is no acquired revenue or library to model. Shares are held flat at the 4,261.3M diluted count even though the buyback removed about 2.0% of the count year over year and $27.1B of authorisation remains - Netflix gives no share-count guidance, so per-share outcomes here are conservative. One known tension: flat per-region sequential rates land FY2026 at about $50.84B, roughly 0.3% under the low end of the guided $51.0-$51.4B, because the guidance midpoint implies a Q4 sequential step of about +5% that a constant rate does not reproduce; Q3 alone lands at $12,867M against the $12,860M guide. netCash is cash $9,099M plus short-term investments $29M less short-term debt $2,484M less long-term debt $11,826M, i.e. net debt of $5.18B. Reference price is the 2026-08-24 close from the house capture; the local profile price of $72.88 is stale.
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Latest: $17.66B (2031Q2E)
| Period | Value |
|---|---|
| 2024Q2 | $9.56B |
| 2024Q3 | $9.82B |
| 2024Q4 | $10.25B |
| 2025Q1 | $10.54B |
| 2025Q2 | $11.08B |
| 2025Q3 | $11.51B |
| 2025Q4 | $12.05B |
| 2026Q1 | $12.25B |
| 2026Q2 | $12.56B |
| 2026Q3E | $12.87B |
| 2026Q4E | $13.16B |
| 2027Q1E | $13.45B |
| 2027Q2E | $13.73B |
| 2027Q3E | $14.01B |
| 2027Q4E | $14.28B |
| 2028Q1E | $14.54B |
| 2028Q2E | $14.79B |
| 2028Q3E | $15.05B |
| 2028Q4E | $15.29B |
| 2029Q1E | $15.54B |
| 2029Q2E | $15.78B |
| 2029Q3E | $16.02B |
| 2029Q4E | $16.26B |
| 2030Q1E | $16.49B |
| 2030Q2E | $16.73B |
| 2030Q3E | $16.96B |
| 2030Q4E | $17.19B |
| 2031Q1E | $17.43B |
| 2031Q2E | $17.66B |
Where each case comes from
Bull case — primary sources
The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the Bull column is what happens if they are taken at face value.
Netflix Q2 2026 shareholder letter, 16 July 2026
- Jul 16, 2026 We continue to anticipate an operating margin of 31.5% for 2026 both on a reported basis and based on F/X rates as of January 1, 2026 vs. 29.5% in 2025.
- Jul 16, 2026 We project an operating margin of 33.2% compared with 28.2% in the year ago quarter.
- Jul 16, 2026 we continue to expect content amortization to grow slower in the second half of the year and to increase ~10% for 2026
Ads flywheel case — primary sources
The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the Ads flywheel column is what happens if they are taken at face value.
Netflix Q2 2026 shareholder letter and earnings interview, 16 July 2026
From cash flow to fair value
The published model, discounted at 9.0% a year with an exit multiple of 5.0x on revenue. The sliders above do not change this walk.
| Present value of free cash flow, 20 quarters | $60.72B |
| Terminal-year revenue | $69.24B |
| Terminal-year EBITDA | $24.91B |
| Exit multiple, on revenue | 5.0x |
| Terminal value | $346.19B |
| Discounted at 9.0% a year, terminal value becomes | $225.00B |
| Share of enterprise value from the terminal | 79% |
| Enterprise value | $285.72B |
| Net cash | −$5.18B |
| Equity value | $280.54B |
| Shares | 4.26B |
| Fair value per share | $65.83 |
| Against the deployed price of $76.01, as of | −13% |
5x the terminal year's revenue. Today the equity is about $341B at $80.01 on 4,261.3M diluted shares, an EV of about $346B after $5.18B of net debt, or 7.2x trailing revenue of $48.37B and about 30x clean trailing EPS of ~$2.66 once the WBD termination fee is removed. The exit is a de-rate, and deliberately: a business growing 4-6% a year with a 40%-ish pre-overhead margin is a mature subscription compounder, not a 13% grower. There is no clean peer - Disney and Warner Bros. Discovery carry legacy linear assets and Spotify has a fraction of the margin - so the exit multiple is judgement rather than a comp. Move it before anything else: at 4x the answer is in the mid-40s, at 6x it clears the high 80s. The r40 analyst block shows a Buy consensus with a $94.04 average target across 51 analysts on a $70-$135 range, above this base case, which is what a higher terminal multiple buys you. Discount rate is 9%: cash-generative and lightly levered, but growth is decelerating and content spend is a standing obligation.
Read the other way round: at $76.01 the market is paying 6.0x terminal-year revenue, holding every other assumption on this page fixed. That is the number to argue about.
The projected path
| Quarter | UCAN | EMEA | LATAM | APAC | Revenue | YoY | EBITDA | Capex | FCF | R40 | PV of FCF |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 Q3E | $5.55B | $4.13B | $1.63B | $1.56B | $12.87B | +12% | $4.42B | $829M | $3.01B | +35 | $2.94B |
| 2026 Q4E | $5.66B | $4.22B | $1.68B | $1.61B | $13.16B | +9% | $4.55B | $829M | $3.11B | +33 | $2.98B |
| 2027 Q1E | $5.76B | $4.32B | $1.72B | $1.65B | $13.45B | +10% | $4.67B | $830M | $3.21B | +34 | $3.01B |
| 2027 Q2E | $5.87B | $4.41B | $1.76B | $1.70B | $13.73B | +9% | $4.79B | $831M | $3.31B | +33 | $3.03B |
| 2027 Q3E | $5.97B | $4.49B | $1.80B | $1.74B | $14.01B | +9% | $4.90B | $833M | $3.40B | +33 | $3.05B |
| 2027 Q4E | $6.07B | $4.58B | $1.84B | $1.78B | $14.28B | +8% | $5.01B | $835M | $3.49B | +33 | $3.07B |
| 2028 Q1E | $6.16B | $4.66B | $1.88B | $1.83B | $14.54B | +8% | $5.12B | $838M | $3.58B | +33 | $3.08B |
| 2028 Q2E | $6.26B | $4.75B | $1.92B | $1.87B | $14.79B | +8% | $5.22B | $842M | $3.66B | +32 | $3.08B |
| 2028 Q3E | $6.35B | $4.83B | $1.96B | $1.91B | $15.05B | +7% | $5.33B | $846M | $3.75B | +32 | $3.09B |
| 2028 Q4E | $6.44B | $4.91B | $1.99B | $1.95B | $15.29B | +7% | $5.43B | $850M | $3.83B | +32 | $3.09B |
| 2029 Q1E | $6.53B | $4.99B | $2.03B | $1.99B | $15.54B | +7% | $5.53B | $855M | $3.91B | +32 | $3.08B |
| 2029 Q2E | $6.62B | $5.07B | $2.06B | $2.03B | $15.78B | +7% | $5.62B | $860M | $3.98B | +32 | $3.08B |
| 2029 Q3E | $6.70B | $5.14B | $2.10B | $2.07B | $16.02B | +6% | $5.72B | $866M | $4.06B | +32 | $3.07B |
| 2029 Q4E | $6.79B | $5.22B | $2.13B | $2.11B | $16.26B | +6% | $5.81B | $872M | $4.13B | +32 | $3.06B |
| 2030 Q1E | $6.87B | $5.30B | $2.16B | $2.15B | $16.49B | +6% | $5.91B | $879M | $4.20B | +32 | $3.04B |
| 2030 Q2E | $6.96B | $5.38B | $2.20B | $2.19B | $16.73B | +6% | $6.00B | $886M | $4.28B | +32 | $3.03B |
| 2030 Q3E | $7.04B | $5.45B | $2.23B | $2.23B | $16.96B | +6% | $6.09B | $893M | $4.35B | +32 | $3.01B |
| 2030 Q4E | $7.13B | $5.53B | $2.27B | $2.27B | $17.19B | +6% | $6.18B | $901M | $4.42B | +31 | $3.00B |
| 2031 Q1E | $7.21B | $5.60B | $2.30B | $2.31B | $17.43B | +6% | $6.27B | $909M | $4.49B | +31 | $2.98B |
| 2031 Q2E | $7.29B | $5.68B | $2.33B | $2.35B | $17.66B | +6% | $6.36B | $917M | $4.55B | +31 | $2.96B |
Every row is projected. A year-over-year change is shown only where the quarter it compares against exists — an em dash means there is no comparable quarter, not a flat year.
Model revisions
Assumptions are marked to reality as each quarter prints. Every change is appended here, with the fair value the model produced at the time, so the model's own history stays visible.
| Date | Fair value then | Note |
|---|---|---|
| 2026-08-27 | $65.83 | Initial model. Four verticals on the disclosed UCAN/EMEA/LATAM/APAC revenue lines, nine reported quarters each, basis the June 2026 quarter at $12,560M. Opening sequential rates are calibrated so Q3 2026 lands at $12,867M against the $12,860M guide; FY2026 comes out at about $50.84B, marginally under the guided $51.0-$51.4B because a constant sequential rate does not reproduce the implied Q4 step. |