META · Forward model · Family of Apps — Other
What has to happen in Family of Apps — Other
Model as of
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Family of Apps — Other
Basis quarter$1.01B
Final quarter$3.94B
Implied CAGR+31%
Final revenue mix3%
Everything inside Family of Apps that is not an ad: WhatsApp paid messaging through the Business API, Meta Verified subscriptions, and the smaller service fees. It crossed $1B in a quarter for the first time in 2026 Q2, growing 73% year over year, which makes it the fastest line in the company and still 1.7% of it.
Last four quarters
2025 Q3
$690M
Reported
2025 Q4
$801M
Reported
2026 Q1
$885M
Reported
2026 Q2
$1.01B
Reported
WhatsApp Business API paid messagingMeta Verified subscriptionsOther service fees
Sequential growth
+12.0%/qtr
decaying toward +4.0%
12% a quarter, just under the 13.8% posted in 2026 Q2. The base is small enough for this to persist.
Family of Apps — Other
Latest: $3.94B (2031Q2E)
| Period | Value |
|---|---|
| 2025Q1 | $510M |
| 2025Q2 | $583M |
| 2025Q3 | $690M |
| 2025Q4 | $801M |
| 2026Q1 | $885M |
| 2026Q2 | $1.01B |
| 2026Q3E | $1.13B |
| 2026Q4E | $1.25B |
| 2027Q1E | $1.38B |
| 2027Q2E | $1.51B |
| 2027Q3E | $1.64B |
| 2027Q4E | $1.78B |
| 2028Q1E | $1.92B |
| 2028Q2E | $2.05B |
| 2028Q3E | $2.20B |
| 2028Q4E | $2.34B |
| 2029Q1E | $2.49B |
| 2029Q2E | $2.63B |
| 2029Q3E | $2.78B |
| 2029Q4E | $2.94B |
| 2030Q1E | $3.09B |
| 2030Q2E | $3.25B |
| 2030Q3E | $3.42B |
| 2030Q4E | $3.59B |
| 2031Q1E | $3.76B |
| 2031Q2E | $3.94B |
Assumptions & reasoning
- Carried as a growth rate because Meta discloses neither the paying business count nor the price per conversation, and inventing both to reach a number it already publishes would add precision without adding information.
- 12% a quarter decaying to 4% is a deceleration from the 13.8% it just posted. Paid messaging is priced per conversation in markets where WhatsApp is the default channel, so volume can keep compounding well after the growth rate falls.
- Margin is set below advertising at 35% gliding to 45%: messaging carries carrier and delivery costs an ad impression does not, and Meta Verified is priced against consumer willingness to pay rather than against an auction.
- This is the line that would absorb any consumer Meta AI subscription, so if that ships and is not broken out, it lands here rather than in Business AI.