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HD · Forward model · Primary segment - stores, online and HD Supply

What has to happen in Primary segment - stores, online and HD Supply

Model as of

This page changes Primary segment - stores, online and HD Supply inside the complete HD model. Every other vertical, corporate programme and valuation assumption stays in the selected portfolio case.

HD forward model
Horizon
Consolidated fair value $272.50 all other verticals held in this portfolio case
Final-quarter revenue $45.66B 88% of company revenue
Explicit segment contribution $84.49B EBITDA less segment capex, before corporate items

Primary segment - stores, online and HD Supply

Basis quarter$42.81B
Final quarter$45.66B
Implied CAGR+1%
Final revenue mix88%

Home Depot's one reportable segment: 2,364 retail stores across the U.S., Canada and Mexico, the interconnected online business and HD Supply facilities maintenance, aggregated from three geographic operating segments. It is $42,806M of the basis quarter's $47,861M - 89.4% of the company - and it is the line management guides through comparable sales. Revenue here is a volume the company publishes every quarter, customer transactions, monetised at a price it also publishes, average ticket. In the basis quarter volume fell and price rose: transactions -0.8% to 443.2M, comparable transactions -1.0%, comparable average ticket +2.8%. Home Depot sold to fewer people for more money, and it has done so for six straight quarters.

Last four quarters
2025 Q3 $37.46B Reported
2025 Q4 $35.06B Estimated
2026 Q1 $37.76B Reported
2026 Q2 $42.81B Reported
Retail store net sales (U.S., Canada, Mexico)Online net sales (16.6% of consolidated net sales in the basis quarter)Home improvement installation services and tool and equipment rentalHD Supply facilities maintenance, repair and operations
Units 394580000/qtr growing −0.2% per quarter 443.2M disclosed transactions deseasonalised by the 1.1232 spring factor; the engine reapplies the shape itself.
Price per unit $97 drifting +0.5% per quarter $97.20 = deseasonalised Primary net sales per transaction. Above the $92.50 ticket because that excludes HD Supply.
Primary segment - stores, online and HD Supply

Latest: $45.66B (2031Q2E)

Period Value
2023Q1 $37.26B
2023Q2 $42.92B
2023Q3 $37.71B
2023Q4 $34.79B
2024Q1 $36.42B
2024Q2 $41.90B
2024Q3 $37.29B
2024Q4 $37.50B
2025Q1 $37.29B
2025Q2 $42.16B
2025Q3 $37.46B
2025Q4 $35.06B
2026Q1 $37.76B
2026Q2 $42.81B
2026Q3E $38.01B
2026Q4E $35.48B
2027Q1E $37.72B
2027Q2E $43.29B
2027Q3E $38.46B
2027Q4E $35.90B
2028Q1E $38.18B
2028Q2E $43.83B
2028Q3E $38.94B
2028Q4E $36.37B
2029Q1E $38.68B
2029Q2E $44.41B
2029Q3E $39.46B
2029Q4E $36.86B
2030Q1E $39.20B
2030Q2E $45.02B
2030Q3E $40.01B
2030Q4E $37.37B
2031Q1E $39.76B
2031Q2E $45.66B

Assumptions & reasoning

  • Segment identity, not an apportionment. Home Depot has disclosed Primary net sales, operating income and D&A in every 10-Q since fiscal 2025 Q1 under ASU 2023-07. Ten of the fourteen quarters here are copied straight from those tables; the four fiscal 2023 quarters use the identity Primary = consolidated, which the fiscal 2025 10-K confirms annually ($152,669M Primary equals $152,669M consolidated for fiscal 2023) and which holds because Other was nil until SRS closed on 18 June 2024. The two fourth quarters, 2024 Q4 and 2025 Q4 here, are derived as full year less nine months and are marked estimated.
  • The 15.75% EBITDA margin is the trailing twelve months, not the basis quarter. Segment-disclosed: TTM Primary operating income $20,731M plus TTM Primary D&A $3,374M over TTM Primary net sales $153,091M. The basis quarter itself ran 17.41% because margin is seasonal too, and the engine applies one margin to every projected quarter - starting from the peak would overstate every winter.
  • The published average ticket and customer transactions exclude HD Supply and SRS, so the driver's price is Primary net sales divided by transactions, $97.20, not the published $92.50. The $1.8bn-a-quarter gap is HD Supply, which Home Depot does not size separately. No Pro-versus-DIY split exists in any filing and none is invented here.
  • The basis quarter's gross margin contains $685M of IEEPA tariff refunds that reduced cost of goods sold, and management says those refunds are offsetting unplanned fuel, energy and input costs across the year, with fourth-quarter gross margin expected 'right around flat' year over year. The refund is timing, not level, which is one reason the terminal margin is set 35bp below trailing rather than above it.
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