← Salesforce, Inc.

CRM · Forward model · Bear case

The Bear case, 20 quarters out

Model as of

Each segment is projected from its own operating driver, rolled up into consolidated cash flow, and discounted back to a fair value per share. The assumptions below are editable — change them and every number on this page moves with them.

Salesforce publishes a two-way revenue split and nothing finer. The cloud-level breakdown people still quote - Sales, Service, Platform and Other, Marketing and Commerce, Integration and Analytics - appears in neither the quarterly release, the 10-Q, nor the FY2026 10-K; the company stopped publishing it. So this model has two verticals because two is what is disclosed, and every quarter of both is a reported figure that sums exactly to the reported total: $10,820M plus $525M is $11,345M for the three months ended 31 July 2026, to the dollar. Cost of revenue is STILL disclosed on those same two lines in the Q2 FY2027 release - $2,021M and $628M - which is why both gross margins here remain reported rather than assumed. That was the disclosure this revision went looking for and it is intact; if it ever goes, this model has to be re-cut on the consolidated gross margin with a single blended vertical, and the professional services loss, which is the more interesting of the two numbers, would disappear from view entirely. The subscription driver is Salesforce's own forward measure: current remaining performance obligation, the contracted revenue due in the next twelve months, times the rate it converts to revenue. That conversion was 32.3% this quarter and has held between 31% and 33% across two years, so it is a measured relationship rather than a guess, and both halves move on their own slider. Agentforce is deliberately not a vertical. Its ARR now exceeds $1.5bn, but it is disclosed as ARR, not revenue, and that ARR is already earning inside the Subscription and support line above - a separate line would count the same dollars twice, the same reason the Uber model keeps autonomy inside Mobility. Note too that the Agentforce ARR definition was widened effective this quarter to include Slackbot and Headless 360, so the disclosed growth rate is not like-for-like. Agentforce appears here where it honestly can: in the growth rate of the contracted book, and in the scenarios. What this model labels EBITDA is closer to Salesforce's non-GAAP operating income than to either EBITDA or GAAP operating income. Operating expenses are not split by revenue stream, so all research and development, sales and marketing and general and administrative sits in one overhead figure, left at 42.6% of revenue. On the new margins that nets down to a 34.05% non-GAAP operating margin - which is almost exactly the 34.1% Salesforce actually reported this quarter, and 0.25 points below the 34.3% it still guides to for the full year. Read the exit multiple against that, not against EBITDA. Two balance-sheet notes. Net cash is NEGATIVE $27.885bn: $8,310M of cash plus $3,093M of marketable securities against $39,288M of noncurrent debt and no current debt. That is the same definition as the previous cut, checked by reproducing the old negative $27,443M from the April balance sheet ($8,935M plus $2,902M less $39,280M) before applying it here. Interest expense on that debt was $473M in the quarter against $67M a year ago. And the share count of 821 million is the diluted figure from the July quarter, down 14.7% year on year after $27.3bn of buybacks in six months funded by $24.8bn of new debt; the $25bn accelerated repurchase is still not finally settled, with settlement now expected in October 2026 and the company saying it expects to retire at least 14% of shares outstanding through the programme, so holding the count flat still understates every case. Finally, the guidance residual, which is the honest weak point of this cut: the first projected quarter comes out 1.0% above the top of Salesforce's October revenue guide while FY2027 comes out 0.3% below the bottom of its full-year guide. Both cannot be fixed with one flat growth rate because the October quarter is seasonally flat and the January quarter jumps, and this spec carries no seasonality array. The rate is left where it was and the gap is reported. The basis quarter is the three months ended 31 July 2026.

Contracted-book growth halves, Agentforce does not offset maturation in the core clouds, margins run four points below the guided level and the multiple de-rates to 3.2x revenue. FY30 revenue of $52.2bn, well short of the $63bn target. Fair value $168.25 - now a third below the post-print price, which is what a genuine failure to re-accelerate looks like on a business carrying $39.3bn of debt and $473M of quarterly interest against $67M a year ago.

CRM REVENUE MODEL

Latest: $14.26B (2031Q3E)

Period Value
2023Q3 $8.60B
2023Q4 $8.72B
2024Q1 $9.29B
2024Q2 $9.13B
2024Q3 $9.32B
2024Q4 $9.44B
2025Q1 $9.99B
2025Q2 $9.83B
2025Q3 $10.24B
2025Q4 $10.26B
2026Q1 $11.20B
2026Q2 $11.13B
2026Q3 $11.35B
2026Q4E $11.47B
2027Q1E $11.59B
2027Q2E $11.72B
2027Q3E $11.85B
2027Q4E $11.99B
2028Q1E $12.12B
2028Q2E $12.26B
2028Q3E $12.40B
2028Q4E $12.54B
2029Q1E $12.69B
2029Q2E $12.83B
2029Q3E $12.98B
2029Q4E $13.13B
2030Q1E $13.29B
2030Q2E $13.44B
2030Q3E $13.60B
2030Q4E $13.76B
2031Q1E $13.92B
2031Q2E $14.09B
2031Q3E $14.26B

What drives each segment

Subscription and support

Units × price
Basis quarter$10.82B
Final quarter$13.93B
Implied CAGR+5%
Share of revenue, final quarter98%
PV of segment cash flow$151.59B

Everything Salesforce sells as a recurring contract - Sales, Service, Platform, Slack, Tableau, MuleSoft, Data 360, Informatica and Agentforce. 95% of revenue. What paces it is the contracted book: current remaining performance obligation, which the company publishes every quarter and which converts to revenue at a strikingly stable rate.

Last four quarters
2025 Q4 $9.73B Reported
2026 Q1 $10.68B Reported
2026 Q2 $10.59B Reported
2026 Q3 $10.82B Reported
Core cloudsData 360 and InformaticaAgentforceSlack, Tableau and MuleSoft
Units 33500/qtr growing +2.5% per quarter Current remaining performance obligation, $33.5 billion at 31 July 2026, disclosed in the release highlights: "Current remaining performance obligation ("cRPO") of $33.5 billion, up 14% year-over-year". Units here are millions of dollars of contracted book, so 33,500. Salesforce publishes cRPO to one decimal place and nothing finer, so this is a rounded disclosure rather than a derived figure. The book is down $0.1bn sequentially from the $33.6bn at 30 April and up 14% year on year - the October quarter is guided to about 14% again.
Price per unit $322985 drifting +0.0% per quarter Revenue per $1M of cRPO: $10,820M of subscription revenue over 33,500 units is 32.3% conversion, against 31.5% in the April quarter. This is the derived half of the driver and the contracted book is the disclosed half, which is the way round this driver has always been built - so the roll-forward re-solved the price from the reported revenue rather than the units. Price drift is zero, so carrying the price path forward a quarter changes nothing.
Subscription and support

Latest: $13.93B (2031Q3E)

Period Value
2023Q3 $8.01B
2023Q4 $8.14B
2024Q1 $8.75B
2024Q2 $8.59B
2024Q3 $8.76B
2024Q4 $8.88B
2025Q1 $9.45B
2025Q2 $9.30B
2025Q3 $9.69B
2025Q4 $9.73B
2026Q1 $10.68B
2026Q2 $10.59B
2026Q3 $10.82B
2026Q4E $10.96B
2027Q1E $11.10B
2027Q2E $11.24B
2027Q3E $11.38B
2027Q4E $11.52B
2028Q1E $11.67B
2028Q2E $11.82B
2028Q3E $11.97B
2028Q4E $12.12B
2029Q1E $12.28B
2029Q2E $12.43B
2029Q3E $12.59B
2029Q4E $12.75B
2030Q1E $12.91B
2030Q2E $13.07B
2030Q3E $13.24B
2030Q4E $13.41B
2031Q1E $13.58B
2031Q2E $13.75B
2031Q3E $13.93B

Assumptions & reasoning

  • The two verticals reconcile exactly: $10,820M subscription and support plus $525M professional services and other is $11,345M, the reported total revenue for the three months ended 31 July 2026, to the dollar. Both figures are disclosed on the face of the income statement in Exhibit 99.1; neither is derived.
  • cRPO is the driver because it is the only forward volume Salesforce publishes, and the conversion has stayed inside its band: 33.0% in the July 2025 quarter, 31.5% in the April 2026 quarter and 32.3% now. It has not left 31-33% in two years.
  • The 81.3% margin is REPORTED, not assumed. Salesforce still discloses cost of revenue on the same two lines it discloses revenue on: subscription and support cost of revenues of $2,021M against $10,820M of revenue is an 81.32% gross margin. That is down from 81.6% in the April quarter, because subscription cost of revenue grew 22.9% year on year against 11.7% revenue growth - the Informatica consolidation and the compute behind Agentforce both land in this line.
  • Agentforce is inside this line, not beside it. Agentforce ARR now exceeds $1.5bn and Agentforce plus Data 360 ARR is nearly $3.9bn, but both are disclosed as ARR and both are already earning inside the subscription revenue above - a separate vertical would double-count them. Note also that the Agentforce ARR definition was widened effective this quarter to include Slackbot and Headless 360, so the 240% growth is not like-for-like with the 205% published last quarter.
  • About three points of FY2027 growth is Informatica, which the company now sizes directly: $440M of the $10,820M of subscription revenue this quarter. Strip it and subscription grew 7.1% year on year rather than 11.7%. The growth rate here still blends acquired and organic revenue because the driver runs on total cRPO, which the company does not split.
  • GUIDANCE RESIDUAL. The first projected quarter comes out at $11,610M of total revenue against a guide of $11,420-11,500M: 1.31% above the midpoint and 0.96% above the top. FY2027 lands at $45,971M against a $46,100-46,400M guide, 0.60% below the midpoint. The two residuals point in OPPOSITE directions, which is the signature of seasonality rather than of a wrong growth rate - the October quarter is Salesforce's flat quarter (revenue went $10,236M to $10,259M across it last year, +0.2%) and the January quarter is its jump. This spec carries no seasonality array, so a single flat unitsGrowthQoQ has to average across the cycle and cannot sit on both guides. Solving to the October guide alone would need 1.10% a quarter, or 4.5% a year, which contradicts the full-year guide, the 14% cRPO growth and the FY30 target all at once; that would be a re-thesis, not a calibration. The rate is left at 2.5% and the gap is reported instead. A future revision should add a seasonality array here.
  • Gross margin stands in for the vertical's EBITDA margin because operating expenses are not split by revenue stream; all of them sit in corporate overhead instead.

Professional services and other

Growth path
Basis quarter$525M
Final quarter$330M
Implied CAGR-9%
Share of revenue, final quarter2%
PV of segment cash flow-$1.23B

Implementation, consulting and training. Under 5% of revenue, shrinking in absolute terms, and reported at a gross loss every quarter - it exists to land and expand the subscription business rather than to earn.

Last four quarters
2025 Q4 $533M Reported
2026 Q1 $526M Reported
2026 Q2 $540M Reported
2026 Q3 $525M Reported
Implementation and consultingTraining
Sequential growth -1.0%/qtr decaying toward -0.3% Revenue fell from $597M to $525M across the thirteen reported quarters, 1.07% a quarter compounded; the trailing four quarters ($546M to $525M) run 0.98%. Moved from 0.7% to 1.0%, the round number between them, because the published 0.7% no longer matched its own rationale text or the arithmetic.
Professional services and other

Latest: $330M (2031Q3E)

Period Value
2023Q3 $597M
2023Q4 $579M
2024Q1 $539M
2024Q2 $548M
2024Q3 $561M
2024Q4 $565M
2025Q1 $542M
2025Q2 $532M
2025Q3 $546M
2025Q4 $533M
2026Q1 $526M
2026Q2 $540M
2026Q3 $525M
2026Q4E $511M
2027Q1E $498M
2027Q2E $485M
2027Q3E $473M
2027Q4E $461M
2028Q1E $450M
2028Q2E $439M
2028Q3E $429M
2028Q4E $419M
2029Q1E $410M
2029Q2E $401M
2029Q3E $392M
2029Q4E $383M
2030Q1E $375M
2030Q2E $367M
2030Q3E $359M
2030Q4E $351M
2031Q1E $344M
2031Q2E $337M
2031Q3E $330M

Assumptions & reasoning

  • This line runs a gross LOSS every quarter and the loss got materially worse: negative 19.6% in the basis quarter against negative 14.3% in April. Cost of revenues of $628M against $525M of revenue - revenue fell 3.8% year on year while the cost of delivering it rose 5.2%. That is REPORTED on both lines, not assumed, and it is why the model carries this business separately rather than folding it into subscription.
  • The terminal margin is left at negative 5.0%, which the print now argues against: the basis quarter is 5.3 points worse than the last one, so the glide has further to travel and starts from a worse place. Nothing in the release says the delivery cost base is being fixed, and one quarter is not a trend, so the terminal is not moved - but if the next print prints another sub-negative-19% quarter, the negative 5.0% terminal is the assumption to re-cut.
  • It is under 5% of revenue and shrinking, so it moves the fair value very little; it is kept because Salesforce reports it and removing it would break the reconciliation to consolidated revenue.
  • Growth is the honest driver: Salesforce publishes no engagement count, utilisation rate or day rate for this business.
Scenarios

Where each case comes from

Valuation

From cash flow to fair value

Present value of free cash flow, 20 quarters$49.49B
Terminal-year revenue$56.03B
Terminal-year EBITDA$19.11B
Exit multiple, on revenue3.2x
Terminal value$179.29B
Discounted at 9.0% a year, terminal value becomes$116.53B
Enterprise value$166.02B
Net cash-$27.89B
Equity value$138.13B
Shares0.82B
Fair value per share$168.25
Against the deployed price of $259.23, as of -35%

Salesforce trades at 5.34x EV/revenue at the 28 August close - $206.9bn of equity on 821 million diluted shares, plus $27.9bn of net debt, over $43.9bn of trailing revenue - after the stock rose 23% on the print. The exit multiple is left at 4.5x, which was set as a marginal de-rate from a 4.59x market and is now a 16% de-rate from a 5.34x one. That widening is deliberate and unexamined here: a roll-forward should not re-rate a business on one quarter's share-price move, but the gap between the multiple the model pays and the multiple the market pays has gone from nothing to a fifth, and that is the single largest unaddressed tension in this file.

Read the other way round: at $259.23 the market is paying 5.3x terminal-year revenue, holding every other assumption on this page fixed. That is the number to argue about.

Quarter by quarter

The projected path

Quarter Subscription and supportProfessional services and other Revenue YoY EBITDA Capex FCF R40 PV of FCF
2026 Q4E $10.96B$511M $11.47B +12% $3.48B $167M $2.59B +34 $2.53B
2027 Q1E $11.10B$498M $11.59B +4% $3.56B $169M $2.64B +26 $2.53B
2027 Q2E $11.24B$485M $11.72B +5% $3.63B $171M $2.70B +28 $2.53B
2027 Q3E $11.38B$473M $11.85B +4% $3.71B $173M $2.76B +28 $2.53B
2027 Q4E $11.52B$461M $11.99B +5% $3.78B $175M $2.81B +28 $2.53B
2028 Q1E $11.67B$450M $12.12B +5% $3.86B $177M $2.87B +28 $2.52B
2028 Q2E $11.82B$439M $12.26B +5% $3.93B $179M $2.92B +28 $2.52B
2028 Q3E $11.97B$429M $12.40B +5% $4.00B $182M $2.98B +29 $2.51B
2028 Q4E $12.12B$419M $12.54B +5% $4.08B $184M $3.04B +29 $2.50B
2029 Q1E $12.28B$410M $12.69B +5% $4.15B $186M $3.09B +29 $2.49B
2029 Q2E $12.43B$401M $12.83B +5% $4.22B $188M $3.15B +29 $2.48B
2029 Q3E $12.59B$392M $12.98B +5% $4.30B $191M $3.20B +29 $2.47B
2029 Q4E $12.75B$383M $13.13B +5% $4.37B $193M $3.26B +30 $2.46B
2030 Q1E $12.91B$375M $13.29B +5% $4.44B $196M $3.31B +30 $2.45B
2030 Q2E $13.07B$367M $13.44B +5% $4.52B $198M $3.37B +30 $2.44B
2030 Q3E $13.24B$359M $13.60B +5% $4.59B $200M $3.42B +30 $2.43B
2030 Q4E $13.41B$351M $13.76B +5% $4.66B $203M $3.48B +30 $2.41B
2031 Q1E $13.58B$344M $13.92B +5% $4.74B $205M $3.54B +30 $2.40B
2031 Q2E $13.75B$337M $14.09B +5% $4.81B $208M $3.59B +30 $2.39B
2031 Q3E $13.93B$330M $14.26B +5% $4.89B $211M $3.65B +30 $2.37B

Every row is projected. A year-over-year change is shown only where the quarter it compares against exists — an em dash means there is no comparable quarter, not a flat year.

Track record

Model revisions

Assumptions are marked to reality as each quarter prints. Every change is appended here, with the fair value the model produced at the time, so the model's own history stays visible.

DateFair value thenNote
2026-08-21 $287.15 First publication, on the April 2026 quarter. Two verticals, which is all Salesforce discloses; subscription driven by cRPO and its conversion rate. Q2 FY2027 reports on 26 August and this will need a revision.
2026-08-31 $293.33 Rolled forward one quarter, onto the three months ended 31 July 2026 - Salesforce's fiscal Q2 2027, reported 26 August, stored here as 2026 Q3. Revenue $11,345M, subscription $10,820M, professional services $525M, and the two reconcile to the reported total to the dollar. The headline of the quarter is not in this model: $2,613M of strategic-investment gains sat inside both EPS figures and operating income was flat to the dollar at $2,331M against $2,332M, but this model runs on revenue and gross margin, so neither touches it. What did move: the contracted book to $33.5bn, the conversion rate to 32.3%, the subscription gross margin to 81.3% and the services gross margin to negative 19.6% - both still REPORTED, because Salesforce still discloses cost of revenue on the same two lines it discloses revenue on. That disclosure surviving is the thing this revision most wanted to check. Shares to 821 million, net cash to negative $27.885bn on the same cash-plus-securities-less-total-debt definition (which reproduces the old figure exactly from the April balance sheet), price to the 28 August close of $252.05 after a 23% post-print move. Deliberately NOT changed: unitsGrowthQoQ stays at 2.5% even though solving to the October revenue guide alone would require 1.10%. The October quarter is Salesforce's seasonal flat quarter, this spec carries no seasonality array, and the residuals point in opposite directions - 1.0% above the top of the quarter guide, 0.3% below the bottom of the year guide - which is what seasonality looks like, not what a wrong rate looks like. Cutting to 1.10% would contradict the 14% cRPO growth, the full-year guide and the FY30 target simultaneously. Also not changed: the 42.6% overhead, which now nets the two disclosed margins down to a 34.05% non-GAAP operating margin against a maintained 34.3% guide - it reproduces this quarter's ACTUAL 34.1% almost exactly, and is 0.25pt light against the full year. Also not changed: the exit multiple, now a 16% de-rate from a market that pays 5.34x rather than the marginal de-rate from 4.59x it was set as. Three tensions a future revision has to settle. One, add a seasonality array to the subscription vertical or accept that no single flat rate sits on both Salesforce guides. Two, the professional services terminal margin of negative 5.0% now starts from negative 19.6% rather than negative 14.3%; one bad quarter is not a trend but a second one falsifies it. Three, the Benioff case no longer reaches $63bn - the same published 0.25% delta now lands at $62.81bn - and the delta was left alone precisely so the shortfall is visible.