CRM · Forward model · Bear case
The Bear case, 20 quarters out
Model as of
Each segment is projected from its own operating driver, rolled up into consolidated cash flow, and discounted back to a fair value per share. The assumptions below are editable — change them and every number on this page moves with them.
Salesforce publishes a two-way revenue split and nothing finer. The cloud-level breakdown people still quote - Sales, Service, Platform and Other, Marketing and Commerce, Integration and Analytics - appears in neither the quarterly release, the 10-Q, nor the FY2026 10-K; the company stopped publishing it. So this model has two verticals because two is what is disclosed, and every quarter of both is a reported figure that sums exactly to the reported total: $10,820M plus $525M is $11,345M for the three months ended 31 July 2026, to the dollar. Cost of revenue is STILL disclosed on those same two lines in the Q2 FY2027 release - $2,021M and $628M - which is why both gross margins here remain reported rather than assumed. That was the disclosure this revision went looking for and it is intact; if it ever goes, this model has to be re-cut on the consolidated gross margin with a single blended vertical, and the professional services loss, which is the more interesting of the two numbers, would disappear from view entirely. The subscription driver is Salesforce's own forward measure: current remaining performance obligation, the contracted revenue due in the next twelve months, times the rate it converts to revenue. That conversion was 32.3% this quarter and has held between 31% and 33% across two years, so it is a measured relationship rather than a guess, and both halves move on their own slider. Agentforce is deliberately not a vertical. Its ARR now exceeds $1.5bn, but it is disclosed as ARR, not revenue, and that ARR is already earning inside the Subscription and support line above - a separate line would count the same dollars twice, the same reason the Uber model keeps autonomy inside Mobility. Note too that the Agentforce ARR definition was widened effective this quarter to include Slackbot and Headless 360, so the disclosed growth rate is not like-for-like. Agentforce appears here where it honestly can: in the growth rate of the contracted book, and in the scenarios. What this model labels EBITDA is closer to Salesforce's non-GAAP operating income than to either EBITDA or GAAP operating income. Operating expenses are not split by revenue stream, so all research and development, sales and marketing and general and administrative sits in one overhead figure, left at 42.6% of revenue. On the new margins that nets down to a 34.05% non-GAAP operating margin - which is almost exactly the 34.1% Salesforce actually reported this quarter, and 0.25 points below the 34.3% it still guides to for the full year. Read the exit multiple against that, not against EBITDA. Two balance-sheet notes. Net cash is NEGATIVE $27.885bn: $8,310M of cash plus $3,093M of marketable securities against $39,288M of noncurrent debt and no current debt. That is the same definition as the previous cut, checked by reproducing the old negative $27,443M from the April balance sheet ($8,935M plus $2,902M less $39,280M) before applying it here. Interest expense on that debt was $473M in the quarter against $67M a year ago. And the share count of 821 million is the diluted figure from the July quarter, down 14.7% year on year after $27.3bn of buybacks in six months funded by $24.8bn of new debt; the $25bn accelerated repurchase is still not finally settled, with settlement now expected in October 2026 and the company saying it expects to retire at least 14% of shares outstanding through the programme, so holding the count flat still understates every case. Finally, the guidance residual, which is the honest weak point of this cut: the first projected quarter comes out 1.0% above the top of Salesforce's October revenue guide while FY2027 comes out 0.3% below the bottom of its full-year guide. Both cannot be fixed with one flat growth rate because the October quarter is seasonally flat and the January quarter jumps, and this spec carries no seasonality array. The rate is left where it was and the gap is reported. The basis quarter is the three months ended 31 July 2026.
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Contracted-book growth halves, Agentforce does not offset maturation in the core clouds, margins run four points below the guided level and the multiple de-rates to 3.2x revenue. FY30 revenue of $52.2bn, well short of the $63bn target. Fair value $168.25 - now a third below the post-print price, which is what a genuine failure to re-accelerate looks like on a business carrying $39.3bn of debt and $473M of quarterly interest against $67M a year ago.
Latest: $14.26B (2031Q3E)
| Period | Value |
|---|---|
| 2023Q3 | $8.60B |
| 2023Q4 | $8.72B |
| 2024Q1 | $9.29B |
| 2024Q2 | $9.13B |
| 2024Q3 | $9.32B |
| 2024Q4 | $9.44B |
| 2025Q1 | $9.99B |
| 2025Q2 | $9.83B |
| 2025Q3 | $10.24B |
| 2025Q4 | $10.26B |
| 2026Q1 | $11.20B |
| 2026Q2 | $11.13B |
| 2026Q3 | $11.35B |
| 2026Q4E | $11.47B |
| 2027Q1E | $11.59B |
| 2027Q2E | $11.72B |
| 2027Q3E | $11.85B |
| 2027Q4E | $11.99B |
| 2028Q1E | $12.12B |
| 2028Q2E | $12.26B |
| 2028Q3E | $12.40B |
| 2028Q4E | $12.54B |
| 2029Q1E | $12.69B |
| 2029Q2E | $12.83B |
| 2029Q3E | $12.98B |
| 2029Q4E | $13.13B |
| 2030Q1E | $13.29B |
| 2030Q2E | $13.44B |
| 2030Q3E | $13.60B |
| 2030Q4E | $13.76B |
| 2031Q1E | $13.92B |
| 2031Q2E | $14.09B |
| 2031Q3E | $14.26B |
What drives each segment
Subscription and support
Units × priceEverything Salesforce sells as a recurring contract - Sales, Service, Platform, Slack, Tableau, MuleSoft, Data 360, Informatica and Agentforce. 95% of revenue. What paces it is the contracted book: current remaining performance obligation, which the company publishes every quarter and which converts to revenue at a strikingly stable rate.
Latest: $13.93B (2031Q3E)
| Period | Value |
|---|---|
| 2023Q3 | $8.01B |
| 2023Q4 | $8.14B |
| 2024Q1 | $8.75B |
| 2024Q2 | $8.59B |
| 2024Q3 | $8.76B |
| 2024Q4 | $8.88B |
| 2025Q1 | $9.45B |
| 2025Q2 | $9.30B |
| 2025Q3 | $9.69B |
| 2025Q4 | $9.73B |
| 2026Q1 | $10.68B |
| 2026Q2 | $10.59B |
| 2026Q3 | $10.82B |
| 2026Q4E | $10.96B |
| 2027Q1E | $11.10B |
| 2027Q2E | $11.24B |
| 2027Q3E | $11.38B |
| 2027Q4E | $11.52B |
| 2028Q1E | $11.67B |
| 2028Q2E | $11.82B |
| 2028Q3E | $11.97B |
| 2028Q4E | $12.12B |
| 2029Q1E | $12.28B |
| 2029Q2E | $12.43B |
| 2029Q3E | $12.59B |
| 2029Q4E | $12.75B |
| 2030Q1E | $12.91B |
| 2030Q2E | $13.07B |
| 2030Q3E | $13.24B |
| 2030Q4E | $13.41B |
| 2031Q1E | $13.58B |
| 2031Q2E | $13.75B |
| 2031Q3E | $13.93B |
Assumptions & reasoning
- The two verticals reconcile exactly: $10,820M subscription and support plus $525M professional services and other is $11,345M, the reported total revenue for the three months ended 31 July 2026, to the dollar. Both figures are disclosed on the face of the income statement in Exhibit 99.1; neither is derived.
- cRPO is the driver because it is the only forward volume Salesforce publishes, and the conversion has stayed inside its band: 33.0% in the July 2025 quarter, 31.5% in the April 2026 quarter and 32.3% now. It has not left 31-33% in two years.
- The 81.3% margin is REPORTED, not assumed. Salesforce still discloses cost of revenue on the same two lines it discloses revenue on: subscription and support cost of revenues of $2,021M against $10,820M of revenue is an 81.32% gross margin. That is down from 81.6% in the April quarter, because subscription cost of revenue grew 22.9% year on year against 11.7% revenue growth - the Informatica consolidation and the compute behind Agentforce both land in this line.
- Agentforce is inside this line, not beside it. Agentforce ARR now exceeds $1.5bn and Agentforce plus Data 360 ARR is nearly $3.9bn, but both are disclosed as ARR and both are already earning inside the subscription revenue above - a separate vertical would double-count them. Note also that the Agentforce ARR definition was widened effective this quarter to include Slackbot and Headless 360, so the 240% growth is not like-for-like with the 205% published last quarter.
- About three points of FY2027 growth is Informatica, which the company now sizes directly: $440M of the $10,820M of subscription revenue this quarter. Strip it and subscription grew 7.1% year on year rather than 11.7%. The growth rate here still blends acquired and organic revenue because the driver runs on total cRPO, which the company does not split.
- GUIDANCE RESIDUAL. The first projected quarter comes out at $11,610M of total revenue against a guide of $11,420-11,500M: 1.31% above the midpoint and 0.96% above the top. FY2027 lands at $45,971M against a $46,100-46,400M guide, 0.60% below the midpoint. The two residuals point in OPPOSITE directions, which is the signature of seasonality rather than of a wrong growth rate - the October quarter is Salesforce's flat quarter (revenue went $10,236M to $10,259M across it last year, +0.2%) and the January quarter is its jump. This spec carries no seasonality array, so a single flat unitsGrowthQoQ has to average across the cycle and cannot sit on both guides. Solving to the October guide alone would need 1.10% a quarter, or 4.5% a year, which contradicts the full-year guide, the 14% cRPO growth and the FY30 target all at once; that would be a re-thesis, not a calibration. The rate is left at 2.5% and the gap is reported instead. A future revision should add a seasonality array here.
- Gross margin stands in for the vertical's EBITDA margin because operating expenses are not split by revenue stream; all of them sit in corporate overhead instead.
Professional services and other
Growth pathImplementation, consulting and training. Under 5% of revenue, shrinking in absolute terms, and reported at a gross loss every quarter - it exists to land and expand the subscription business rather than to earn.
Latest: $330M (2031Q3E)
| Period | Value |
|---|---|
| 2023Q3 | $597M |
| 2023Q4 | $579M |
| 2024Q1 | $539M |
| 2024Q2 | $548M |
| 2024Q3 | $561M |
| 2024Q4 | $565M |
| 2025Q1 | $542M |
| 2025Q2 | $532M |
| 2025Q3 | $546M |
| 2025Q4 | $533M |
| 2026Q1 | $526M |
| 2026Q2 | $540M |
| 2026Q3 | $525M |
| 2026Q4E | $511M |
| 2027Q1E | $498M |
| 2027Q2E | $485M |
| 2027Q3E | $473M |
| 2027Q4E | $461M |
| 2028Q1E | $450M |
| 2028Q2E | $439M |
| 2028Q3E | $429M |
| 2028Q4E | $419M |
| 2029Q1E | $410M |
| 2029Q2E | $401M |
| 2029Q3E | $392M |
| 2029Q4E | $383M |
| 2030Q1E | $375M |
| 2030Q2E | $367M |
| 2030Q3E | $359M |
| 2030Q4E | $351M |
| 2031Q1E | $344M |
| 2031Q2E | $337M |
| 2031Q3E | $330M |
Assumptions & reasoning
- This line runs a gross LOSS every quarter and the loss got materially worse: negative 19.6% in the basis quarter against negative 14.3% in April. Cost of revenues of $628M against $525M of revenue - revenue fell 3.8% year on year while the cost of delivering it rose 5.2%. That is REPORTED on both lines, not assumed, and it is why the model carries this business separately rather than folding it into subscription.
- The terminal margin is left at negative 5.0%, which the print now argues against: the basis quarter is 5.3 points worse than the last one, so the glide has further to travel and starts from a worse place. Nothing in the release says the delivery cost base is being fixed, and one quarter is not a trend, so the terminal is not moved - but if the next print prints another sub-negative-19% quarter, the negative 5.0% terminal is the assumption to re-cut.
- It is under 5% of revenue and shrinking, so it moves the fair value very little; it is kept because Salesforce reports it and removing it would break the reconciliation to consolidated revenue.
- Growth is the honest driver: Salesforce publishes no engagement count, utilisation rate or day rate for this business.
Where each case comes from
Benioff case — primary sources
The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the Benioff column is what happens if they are taken at face value.
The $63bn target, and the agentic case for it
- Mar 2, 2026 Agentic AI is a tailwind for our business, and we're well on our way to $63 billion in revenue in FY30.
- Aug 26, 2026 We just delivered one of our best quarters ever, outperforming across every key metric. AI is delivering value across every layer of our platform. We're seeing incredible demand for our AI and data products, with ARR about to cross $4 billion.
- Aug 26, 2026 NNAOV growth is the strongest it's been in four years, keeping us on track for second-half organic revenue reacceleration.
What is actually being earned so far
- Aug 26, 2026 Agentforce and Data 360 annual recurring revenue ("ARR") reached nearly $3.9 billion, up over 210% Y/Y
- Aug 26, 2026 Agentforce ARR exceeded $1.5 billion, up over 240% Y/Y. Effective Q2 FY27, Agentforce ARR includes our AI offerings, Slackbot and Headless 360
- Aug 26, 2026 Current remaining performance obligation ("cRPO") of $33.5 billion, up 14% year-over-year ("Y/Y") and in constant currency ("CC")
- Aug 26, 2026 Updates full year FY27 GAAP operating margin guidance to 20.1%, and maintains non-GAAP operating margin guidance of 34.3%
From cash flow to fair value
| Present value of free cash flow, 20 quarters | $49.49B |
| Terminal-year revenue | $56.03B |
| Terminal-year EBITDA | $19.11B |
| Exit multiple, on revenue | 3.2x |
| Terminal value | $179.29B |
| Discounted at 9.0% a year, terminal value becomes | $116.53B |
| Enterprise value | $166.02B |
| Net cash | -$27.89B |
| Equity value | $138.13B |
| Shares | 0.82B |
| Fair value per share | $168.25 |
| Against the deployed price of $259.23, as of | -35% |
Salesforce trades at 5.34x EV/revenue at the 28 August close - $206.9bn of equity on 821 million diluted shares, plus $27.9bn of net debt, over $43.9bn of trailing revenue - after the stock rose 23% on the print. The exit multiple is left at 4.5x, which was set as a marginal de-rate from a 4.59x market and is now a 16% de-rate from a 5.34x one. That widening is deliberate and unexamined here: a roll-forward should not re-rate a business on one quarter's share-price move, but the gap between the multiple the model pays and the multiple the market pays has gone from nothing to a fifth, and that is the single largest unaddressed tension in this file.
Read the other way round: at $259.23 the market is paying 5.3x terminal-year revenue, holding every other assumption on this page fixed. That is the number to argue about.
The projected path
| Quarter | Subscription and support | Professional services and other | Revenue | YoY | EBITDA | Capex | FCF | R40 | PV of FCF |
|---|---|---|---|---|---|---|---|---|---|
| 2026 Q4E | $10.96B | $511M | $11.47B | +12% | $3.48B | $167M | $2.59B | +34 | $2.53B |
| 2027 Q1E | $11.10B | $498M | $11.59B | +4% | $3.56B | $169M | $2.64B | +26 | $2.53B |
| 2027 Q2E | $11.24B | $485M | $11.72B | +5% | $3.63B | $171M | $2.70B | +28 | $2.53B |
| 2027 Q3E | $11.38B | $473M | $11.85B | +4% | $3.71B | $173M | $2.76B | +28 | $2.53B |
| 2027 Q4E | $11.52B | $461M | $11.99B | +5% | $3.78B | $175M | $2.81B | +28 | $2.53B |
| 2028 Q1E | $11.67B | $450M | $12.12B | +5% | $3.86B | $177M | $2.87B | +28 | $2.52B |
| 2028 Q2E | $11.82B | $439M | $12.26B | +5% | $3.93B | $179M | $2.92B | +28 | $2.52B |
| 2028 Q3E | $11.97B | $429M | $12.40B | +5% | $4.00B | $182M | $2.98B | +29 | $2.51B |
| 2028 Q4E | $12.12B | $419M | $12.54B | +5% | $4.08B | $184M | $3.04B | +29 | $2.50B |
| 2029 Q1E | $12.28B | $410M | $12.69B | +5% | $4.15B | $186M | $3.09B | +29 | $2.49B |
| 2029 Q2E | $12.43B | $401M | $12.83B | +5% | $4.22B | $188M | $3.15B | +29 | $2.48B |
| 2029 Q3E | $12.59B | $392M | $12.98B | +5% | $4.30B | $191M | $3.20B | +29 | $2.47B |
| 2029 Q4E | $12.75B | $383M | $13.13B | +5% | $4.37B | $193M | $3.26B | +30 | $2.46B |
| 2030 Q1E | $12.91B | $375M | $13.29B | +5% | $4.44B | $196M | $3.31B | +30 | $2.45B |
| 2030 Q2E | $13.07B | $367M | $13.44B | +5% | $4.52B | $198M | $3.37B | +30 | $2.44B |
| 2030 Q3E | $13.24B | $359M | $13.60B | +5% | $4.59B | $200M | $3.42B | +30 | $2.43B |
| 2030 Q4E | $13.41B | $351M | $13.76B | +5% | $4.66B | $203M | $3.48B | +30 | $2.41B |
| 2031 Q1E | $13.58B | $344M | $13.92B | +5% | $4.74B | $205M | $3.54B | +30 | $2.40B |
| 2031 Q2E | $13.75B | $337M | $14.09B | +5% | $4.81B | $208M | $3.59B | +30 | $2.39B |
| 2031 Q3E | $13.93B | $330M | $14.26B | +5% | $4.89B | $211M | $3.65B | +30 | $2.37B |
Every row is projected. A year-over-year change is shown only where the quarter it compares against exists — an em dash means there is no comparable quarter, not a flat year.
Model revisions
Assumptions are marked to reality as each quarter prints. Every change is appended here, with the fair value the model produced at the time, so the model's own history stays visible.
| Date | Fair value then | Note |
|---|---|---|
| 2026-08-21 | $287.15 | First publication, on the April 2026 quarter. Two verticals, which is all Salesforce discloses; subscription driven by cRPO and its conversion rate. Q2 FY2027 reports on 26 August and this will need a revision. |
| 2026-08-31 | $293.33 | Rolled forward one quarter, onto the three months ended 31 July 2026 - Salesforce's fiscal Q2 2027, reported 26 August, stored here as 2026 Q3. Revenue $11,345M, subscription $10,820M, professional services $525M, and the two reconcile to the reported total to the dollar. The headline of the quarter is not in this model: $2,613M of strategic-investment gains sat inside both EPS figures and operating income was flat to the dollar at $2,331M against $2,332M, but this model runs on revenue and gross margin, so neither touches it. What did move: the contracted book to $33.5bn, the conversion rate to 32.3%, the subscription gross margin to 81.3% and the services gross margin to negative 19.6% - both still REPORTED, because Salesforce still discloses cost of revenue on the same two lines it discloses revenue on. That disclosure surviving is the thing this revision most wanted to check. Shares to 821 million, net cash to negative $27.885bn on the same cash-plus-securities-less-total-debt definition (which reproduces the old figure exactly from the April balance sheet), price to the 28 August close of $252.05 after a 23% post-print move. Deliberately NOT changed: unitsGrowthQoQ stays at 2.5% even though solving to the October revenue guide alone would require 1.10%. The October quarter is Salesforce's seasonal flat quarter, this spec carries no seasonality array, and the residuals point in opposite directions - 1.0% above the top of the quarter guide, 0.3% below the bottom of the year guide - which is what seasonality looks like, not what a wrong rate looks like. Cutting to 1.10% would contradict the 14% cRPO growth, the full-year guide and the FY30 target simultaneously. Also not changed: the 42.6% overhead, which now nets the two disclosed margins down to a 34.05% non-GAAP operating margin against a maintained 34.3% guide - it reproduces this quarter's ACTUAL 34.1% almost exactly, and is 0.25pt light against the full year. Also not changed: the exit multiple, now a 16% de-rate from a market that pays 5.34x rather than the marginal de-rate from 4.59x it was set as. Three tensions a future revision has to settle. One, add a seasonality array to the subscription vertical or accept that no single flat rate sits on both Salesforce guides. Two, the professional services terminal margin of negative 5.0% now starts from negative 19.6% rather than negative 14.3%; one bad quarter is not a trend but a second one falsifies it. Three, the Benioff case no longer reaches $63bn - the same published 0.25% delta now lands at $62.81bn - and the delta was left alone precisely so the shortfall is visible. |