← Salesforce, Inc.

CRM · Forward model

Revenue by vertical, 20 quarters out

Each segment is projected from its own operating driver, rolled up into consolidated cash flow, and discounted back to a fair value per share. The assumptions below are editable — change them and every number on this page moves with them.

Salesforce publishes a two-way revenue split and nothing finer. The cloud-level breakdown people still quote - Sales, Service, Platform and Other, Marketing and Commerce, Integration and Analytics - appears in neither the quarterly release, the 10-Q, nor the FY2026 10-K; the company stopped publishing it. So this model has two verticals because two is what is disclosed, and every quarter of both is a reported figure that sums exactly to the reported total. Cost of revenue is disclosed on the same two lines, which is why both gross margins here are reported rather than assumed. The subscription driver is Salesforce's own forward measure: current remaining performance obligation, the contracted revenue due in the next twelve months, times the rate it converts to revenue. That conversion has held between 31% and 33% across the last two years, so it is a measured relationship rather than a guess, and both halves move on their own slider. Agentforce is deliberately not a vertical. Its $1.2bn is disclosed as ARR, not revenue, and that ARR is already earning inside the Subscription and support line above - a separate line would count the same dollars twice, the same reason the Uber model keeps autonomy inside Mobility. Agentforce appears here where it honestly can: in the growth rate of the contracted book, and in the scenarios. What this model labels EBITDA is closer to Salesforce's non-GAAP operating income than to either EBITDA or GAAP operating income. Operating expenses are not split by revenue stream, so all research and development, sales and marketing and general and administrative sits in one overhead figure, set at 42.6% of revenue - the number that makes the two disclosed gross margins net down to exactly the 34.3% non-GAAP operating margin guided for FY2027. Read the exit multiple against that, not against EBITDA. Two balance-sheet notes. Net cash is NEGATIVE $27.4bn: Salesforce issued $25bn of debt to fund an accelerated share repurchase, taking noncurrent debt to $39.3bn against $11.8bn of cash and securities. And the share count of 823 million is the diluted figure from the April quarter, after 103 million ASR shares were delivered but before the final settlement expected in Q3 FY2027 - roughly a fifth of the programme's shares are still to come, so holding the count flat understates every case. The basis quarter is the three months ended 30 April 2026. Q2 FY2027 reports on 26 August 2026, five days after this was written.

CRM REVENUE MODEL

Latest: $17.85B (2031Q2E)

Period Value
2023Q3 $8.60B
2023Q4 $8.72B
2024Q1 $9.29B
2024Q2 $9.13B
2024Q3 $9.32B
2024Q4 $9.44B
2025Q1 $9.99B
2025Q2 $9.83B
2025Q3 $10.24B
2025Q4 $10.26B
2026Q1 $11.20B
2026Q2 $11.13B
2026Q3E $11.39B
2026Q4E $11.66B
2027Q1E $11.94B
2027Q2E $12.22B
2027Q3E $12.51B
2027Q4E $12.81B
2028Q1E $13.11B
2028Q2E $13.42B
2028Q3E $13.74B
2028Q4E $14.07B
2029Q1E $14.41B
2029Q2E $14.75B
2029Q3E $15.11B
2029Q4E $15.47B
2030Q1E $15.84B
2030Q2E $16.22B
2030Q3E $16.61B
2030Q4E $17.02B
2031Q1E $17.43B
2031Q2E $17.85B

What drives each segment

Subscription and support

Units × price
Basis quarter$10.59B
Final quarter$17.36B
Implied CAGR+10%
Share of revenue, final quarter97%
PV of segment cash flow$177.50B

Everything Salesforce sells as a recurring contract - Sales, Service, Platform, Slack, Tableau, MuleSoft, Data 360, Informatica and Agentforce. 95% of revenue. What paces it is the contracted book: current remaining performance obligation, which the company publishes every quarter and which converts to revenue at a strikingly stable rate.

Last four quarters
2025 Q3 $9.69B Reported
2025 Q4 $9.73B Reported
2026 Q1 $10.68B Reported
2026 Q2 $10.59B Reported
Core cloudsData 360 and InformaticaAgentforceSlack, Tableau and MuleSoft
Units 33600/qtr growing +2.5% per quarter Current remaining performance obligation, $33.6bn at 30 April. Units here are millions of dollars of contracted book.
Price per unit $315268 drifting +0.0% per quarter Revenue per $1M of cRPO: 31.5% conversion, which has held between 31% and 33% for two years.
Subscription and support

Latest: $17.36B (2031Q2E)

Period Value
2023Q3 $8.01B
2023Q4 $8.14B
2024Q1 $8.75B
2024Q2 $8.59B
2024Q3 $8.76B
2024Q4 $8.88B
2025Q1 $9.45B
2025Q2 $9.30B
2025Q3 $9.69B
2025Q4 $9.73B
2026Q1 $10.68B
2026Q2 $10.59B
2026Q3E $10.86B
2026Q4E $11.13B
2027Q1E $11.41B
2027Q2E $11.69B
2027Q3E $11.99B
2027Q4E $12.28B
2028Q1E $12.59B
2028Q2E $12.91B
2028Q3E $13.23B
2028Q4E $13.56B
2029Q1E $13.90B
2029Q2E $14.25B
2029Q3E $14.60B
2029Q4E $14.97B
2030Q1E $15.34B
2030Q2E $15.73B
2030Q3E $16.12B
2030Q4E $16.52B
2031Q1E $16.93B
2031Q2E $17.36B

Assumptions & reasoning

  • cRPO is the driver because it is the only forward volume Salesforce publishes, and the conversion has been stable: 31.4%, 33.0%, 33.1% and 31.5% over the last four reported quarters.
  • Agentforce is inside this line, not beside it. The $1.2bn Agentforce ARR and $3.4bn combined AI and data ARR are disclosed as ARR, and both are already earning inside the subscription revenue above - a separate vertical would double-count them.
  • About three points of FY2027 growth is Informatica, which closed inside the reported history, so the growth rate here blends acquired and organic revenue and the disclosure does not let the model separate them.
  • Gross margin stands in for the vertical's EBITDA margin because operating expenses are not split by revenue stream; all of them sit in corporate overhead instead.

Professional services and other

Growth path
Basis quarter$540M
Final quarter$491M
Implied CAGR-2%
Share of revenue, final quarter3%
PV of segment cash flow-$902M

Implementation, consulting and training. Under 5% of revenue, shrinking in absolute terms, and reported at a gross loss every quarter - it exists to land and expand the subscription business rather than to earn.

Last four quarters
2025 Q3 $546M Reported
2025 Q4 $533M Reported
2026 Q1 $526M Reported
2026 Q2 $540M Reported
Implementation and consultingTraining
Sequential growth -0.7%/qtr decaying toward -0.3% Revenue fell from $597M to $540M across the twelve reported quarters, about 0.9% a quarter.
Professional services and other

Latest: $491M (2031Q2E)

Period Value
2023Q3 $597M
2023Q4 $579M
2024Q1 $539M
2024Q2 $548M
2024Q3 $561M
2024Q4 $565M
2025Q1 $542M
2025Q2 $532M
2025Q3 $546M
2025Q4 $533M
2026Q1 $526M
2026Q2 $540M
2026Q3E $536M
2026Q4E $533M
2027Q1E $529M
2027Q2E $526M
2027Q3E $523M
2027Q4E $520M
2028Q1E $518M
2028Q2E $515M
2028Q3E $513M
2028Q4E $510M
2029Q1E $508M
2029Q2E $506M
2029Q3E $504M
2029Q4E $502M
2030Q1E $500M
2030Q2E $498M
2030Q3E $496M
2030Q4E $494M
2031Q1E $493M
2031Q2E $491M

Assumptions & reasoning

  • This line runs a gross LOSS every quarter - negative 14.3% in the basis quarter - which is why the model carries it separately rather than folding it into subscription.
  • It is under 5% of revenue and shrinking, so it moves the fair value very little; it is kept because Salesforce reports it and removing it would break the reconciliation to consolidated revenue.
  • Growth is the honest driver: Salesforce publishes no engagement count, utilisation rate or day rate for this business.
Scenarios

Where each case comes from

Valuation

From cash flow to fair value

Present value of free cash flow, 20 quarters$62.24B
Terminal-year revenue$68.91B
Terminal-year EBITDA$26.09B
Exit multiple, on revenue4.5x
Terminal value$310.08B
Discounted at 9.0% a year, terminal value becomes$201.53B
Enterprise value$263.77B
Net cash-$27.44B
Equity value$236.32B
Diluted shares0.82B
Fair value per share$287.15
Against the current price of $205.43+40%

Salesforce trades at 4.59x EV/revenue at the 20 August close - $169.1bn of equity on 823 million diluted shares, plus $27.4bn of net debt, over $42.8bn of trailing revenue - and 4.5x is that, marginally de-rated for a business growing about 10% rather than the 20%+ that multiple was originally set against.

Read the other way round: at $205.43 the market is paying 3.0x terminal-year revenue, holding every other assumption on this page fixed. That is the number to argue about.

Quarter by quarter

The projected path

Quarter Subscription and supportProfessional services and other Revenue YoY EBITDA Capex FCF R40 PV of FCF
2026 Q3E $10.86B$536M $11.39B +11% $3.95B $166M $2.95B +37 $2.89B
2026 Q4E $11.13B$533M $11.66B +14% $4.07B $170M $3.04B +40 $2.91B
2027 Q1E $11.41B$529M $11.94B +7% $4.20B $174M $3.14B +33 $2.94B
2027 Q2E $11.69B$526M $12.22B +10% $4.32B $178M $3.23B +36 $2.97B
2027 Q3E $11.99B$523M $12.51B +10% $4.45B $182M $3.33B +36 $2.99B
2027 Q4E $12.28B$520M $12.81B +10% $4.59B $187M $3.43B +37 $3.02B
2028 Q1E $12.59B$518M $13.11B +10% $4.72B $191M $3.54B +37 $3.04B
2028 Q2E $12.91B$515M $13.42B +10% $4.86B $196M $3.64B +37 $3.06B
2028 Q3E $13.23B$513M $13.74B +10% $5.01B $201M $3.75B +37 $3.09B
2028 Q4E $13.56B$510M $14.07B +10% $5.15B $206M $3.86B +37 $3.11B
2029 Q1E $13.90B$508M $14.41B +10% $5.30B $211M $3.97B +37 $3.13B
2029 Q2E $14.25B$506M $14.75B +10% $5.45B $216M $4.08B +38 $3.15B
2029 Q3E $14.60B$504M $15.11B +10% $5.60B $222M $4.20B +38 $3.17B
2029 Q4E $14.97B$502M $15.47B +10% $5.76B $227M $4.32B +38 $3.19B
2030 Q1E $15.34B$500M $15.84B +10% $5.92B $233M $4.44B +38 $3.21B
2030 Q2E $15.73B$498M $16.22B +10% $6.09B $238M $4.56B +38 $3.23B
2030 Q3E $16.12B$496M $16.61B +10% $6.26B $244M $4.69B +38 $3.25B
2030 Q4E $16.52B$494M $17.02B +10% $6.43B $250M $4.82B +38 $3.27B
2031 Q1E $16.93B$493M $17.43B +10% $6.61B $256M $4.95B +38 $3.29B
2031 Q2E $17.36B$491M $17.85B +10% $6.79B $263M $5.09B +39 $3.31B

Every row is projected. A year-over-year change is shown only where the quarter it compares against exists — an em dash means there is no comparable quarter, not a flat year.

Track record

Model revisions

Assumptions are marked to reality as each quarter prints. Every change is appended here, with the fair value the model produced at the time, so the model's own history stays visible.

DateChangedFair value thenNote
2026-08-21 all $287.15 First publication, on the April 2026 quarter. Two verticals, which is all Salesforce discloses; subscription driven by cRPO and its conversion rate. Q2 FY2027 reports on 26 August and this will need a revision.