BIDU Gross Margin
Percentage of revenue retained after cost of goods sold.
Latest Gross Margin: 39.0% (2026Q2); -4.9 pp YoY.
Across the 13 quarters from 2023Q2 to 2026Q2, Gross Margin ranged from 38.9% in 2026Q1 to 52.7% in 2023Q3.
BIDU Gross Margin
Latest: 39.0% (2026Q2)
Consumer Comparison
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Other BIDU Charts
More quarter-by-quarter fundamentals for Baidu, Inc.
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Revenue
EPS
Free Cash Flow
FCF Margin
Cumulative FCF
Rule of 40