BIDU Gross Margin
Percentage of revenue retained after cost of goods sold.
Gross Margin
Latest: 39.0% (2026Q2)
| Period | Value |
|---|---|
| 2023Q2 | 52.5% |
| 2023Q3 | 52.7% |
| 2023Q4 | 50.2% |
| 2024Q1 | 51.5% |
| 2024Q2 | 51.7% |
| 2024Q3 | 51.1% |
| 2024Q4 | 47.2% |
| 2025Q1 | 46.1% |
| 2025Q2 | 43.9% |
| 2025Q3 | 41.2% |
| 2025Q4 | 44.2% |
| 2026Q1 | 38.9% |
| 2026Q2 | 39.0% |
Other BIDU Charts
More quarter-by-quarter fundamentals for Baidu, Inc.
1 / 10
Revenue
EPS
Free Cash Flow
FCF Margin
P/E Ratio
Cumulative FCF
Shares Outstanding
Total Assets
Total Debt
Rule of 40
Consumer Comparison
1 / 3
Gross Margin
Gross Margin
Gross Margin
Latest Gross Margin: 39.0% (2026Q2); −4.9 pp YoY.
Across the 13 quarters from 2023Q2 to 2026Q2, Gross Margin ranged from 38.9% in 2026Q1 to 52.7% in 2023Q3.