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Price-to-Sales Ratio

Market cap divided by annual revenue. Useful for valuing unprofitable high-growth companies where P/E doesn't work.

Formula

P/S = Market Cap / Annual Revenue
A company valued at $50B with $10B in annual revenue trades at 5x sales ($50B ÷ $10B). Investors are paying $5 for each $1 of revenue.

How to Interpret

Below 2x is generally cheap. 5-10x is common for quality SaaS. Above 20x means extreme growth expectations. Unlike P/E, P/S works for unprofitable companies and isn't distorted by accounting choices.

Why It Matters

When a company has no earnings, P/E is useless. P/S fills the gap. It's particularly useful for comparing high-growth SaaS companies or early-stage businesses where profitability is being deliberately sacrificed for growth.

R40 does not publish Price-to-Sales Ratio per company. This entry explains the measure; the metrics R40 tracks and ranks are listed on the indicators index.

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