Earnings call

Shopify Inc. Shopify Inc. · Q2 2026 call

Call heldAug 5, 2026
Time8:30 a.m. ET, 5 August 2026
CEOHarley Finkelstein

What the CEO argued

Harley Finkelstein, who runs Shopify's calls rather than founder-CEO Tobi Lütke, argued that the agentic era rewards exactly the company Shopify already is: a platform that builds what most merchants need most of the time and opens the rest to partners. His case rested on three things he says only Shopify owns — a product Catalog built for agents that converts at twice the rate of scraped data, a checkout complex enough to sit under any surface, and a buyer identity network in Shop. He was blunt that agentic volume is still small against $116 billion of GMV, and equally blunt that it carries no new pricing: agentic transactions earn Shopify exactly what an online store transaction earns. The number he kept returning to was that 75% of AI-attributed orders came from outside the top 100 categories, which he reads as a structural advantage for the small specialised merchants that make up most of Shopify's base.

More from Harley Finkelstein

What they said

The quarter in one line, before anything else
GMV was up 32% to $116 billion, with broad growth across our merchant sizes, geographies, and sales channels. Our revenue was up 34% to $3.6 billion, and our free cash flow margin was 18%. That's a growth rate of 30% or more across every metric. This marks our fifth straight quarter of GMV growth above 30%.
Harley Finkelstein · President, Shopify
Why the Catalog is the asset he wants investors watching
We're seeing that AI searches powered by Catalog converted twice the rate of those using scraped data. That is because with Catalog, merchants' products show up complete, accurate, and with the right context when someone is ready to buy. Put simply, Catalog is the discovery engine for the future, Shopify built it and owns it.
Harley Finkelstein · President, Shopify
What agentic commerce actually did in the quarter
While the volume from agentic commerce is still small relative to our massive GMV, the growth trends are impressive. Both AI-driven traffic and also orders to Shopify stores tripled year-over-year in the second quarter. New buyer orders are coming in at nearly twice the rate of other channels. This is not just AI taking share of search. Search remains one of our largest sources of buyer traffic to our merchants, and it's still growing.
Harley Finkelstein · President, Shopify
The Sidekick numbers, and what changes as a merchant ages
In the second quarter, daily active merchants using Sidekick were up 3.6x year-on-year, and daily sessions were up 4.8x. It handled nearly 34 million conversations, and it was used to create more than 36,000 custom apps, up from 12,000 in Q1. […] Sidekick's personalized guidance for new merchants during onboarding led to an 8% increase in merchants reaching five orders within 15 days.
Harley Finkelstein · President, Shopify
Who AI search is actually helping — and why that matters for Shopify
We saw that AI search was starting to disproportionately benefit the long tail in 2025, and that trend has continued, with 75% of AI-attributed orders in the second quarter coming from outside our top 100 categories in Q2.
Harley Finkelstein · President, Shopify
The growth band he wants read as durability, not luck
Q2 marks the fifth consecutive quarter with constant currency GMV growth of 29%-30%. A tight band, and importantly, even as our scale has grown and the year-over-year comps have gotten tougher, we have consistently delivered these growth rates.
Jeff Hoffmeister · CFO, Shopify
The cohort arithmetic behind the compounding claim
For example, our Q1 2015 cohort now has a quarterly GMV that's 5x its initial size, implying a compound annual growth rate three times that of the overall commerce market's growth rate over the same period.
Jeff Hoffmeister · CFO, Shopify
Retention, once a merchant gets big enough
Over the last five years, merchants who reach one million in annual GMV had a 92% retention. That jumps to 97% at a 10 million annual GMV.
Jeff Hoffmeister · CFO, Shopify
Payments penetration — the number with the clearest runway
Merchant solutions revenue grew 37%, driven primarily by the strength in GMV and increased payments penetration, which grew 3 points year-over-year, reaching 68% of our global GMV. We see clear runway on payments penetration both domestically and abroad.
Jeff Hoffmeister · CFO, Shopify
Where the revenue beat came from
our revenue beat in the second quarter stemmed from three key areas where we outperformed: broad-based GMV outperformance, higher-than-expected payments penetration, and strength in other merchant solutions, primarily from our partner rev shares and financial services.
Jeff Hoffmeister · CFO, Shopify
Where the Sidekick bill lands in the P&L
As a reminder, the vast majority of AI costs related to merchant use of Sidekick appear in subscription solutions gross profit. We were able to hold gross margins at a relatively consistent level quarter-over-quarter while Sidekick usage scaled
Jeff Hoffmeister · CFO, Shopify
The third-quarter guide, in full
We expect Q3 revenue growth in the low 30s year-over-year. […] We expect our gross profit dollars to grow in the mid to high 20s. […] We expect operating expenses in Q3 to be 33%-34% of revenue, reflecting continued leverage and meaningful improvement compared to the 37% we delivered in Q3 of last year. We expect our Q3 free cash flow margin to be in the high teens to low 20s
Jeff Hoffmeister · CFO, Shopify
The share-of-market claim he closed on
Even though Shopify represents over 14% of the U.S. e-commerce market, our margins take a disproportionate share of the growth. According to eMarketer, since the start of 2025, Shopify merchants have captured nearly half of all incremental e-commerce dollars in the U.S.
Jeff Hoffmeister · CFO, Shopify
Whether agentic sales get their own price list
when it comes to monetization, the focus is very simple here. We unlock more places for our merchants to sell, and we earn on those sales the way we always have. You've seen this, of course, but agentic transactions carry the exact same economics as an online store transaction. There's no new fees. There's no separate pricing. More agentic GMV, it means more Shopify revenue
Harley Finkelstein · President, Shopify
The enterprise pitch, stated as the last migration a brand ever makes
What these larger brands are looking for is they want a future-proofed commerce partner. They don't want to have to think about ever migrating again. The olden days of enterprise e-commerce, every couple of years, you had to sort of migrate to a new platform. That's not the case with Shopify.
Harley Finkelstein · President, Shopify
Is there a ceiling on how big a merchant Shopify can serve?
In terms of upper bound, I don't think it's a GMV issue. We have merchants that are doing billions of dollars with a very small team. There's no upper bound in terms of GMV. […] I think we've captured less than 1% of global retail sales.
Harley Finkelstein · President, Shopify
How Shopify buys intelligence, in his own words
The way we think about these models is we use the best model for the job. We use frontier intelligence where it matters. We use less expensive models where it's simply not needed. Everything that we've done runs through an internal proxy, which gives us incredible visibility, gives us control, gives us security. Then as soon as a task becomes repeatable, we look at how to move it to a more efficient model.
Harley Finkelstein · President, Shopify
Asked whether 20% free cash flow margin is the new normal
Nothing's changed, Todd, in terms of how we look at free cash flow and the levers we have at our disposal. The gross margin is something where we've talked about in terms of any pressure we see on gross margin, we'll more than offset that with OpEx success. […] I don't think we can say, can we have a new normal? I would focus you on the guidance we gave for Q3. I would tell you we continue to drive more and more leverage through the system.
Jeff Hoffmeister · CFO, Shopify
The Shop app's numbers, and the one feature he keeps naming
Native GMV was up 70% year-over-year, and we're seeing things like Cart Sync represented 30% of Shop app GMV.
Harley Finkelstein · President, Shopify

In the order they were said. Pick a name to read only that speaker.

On the call

  • Shane Kleinstein — Director of Investor Relations, Shopify
  • Harley Finkelstein — President, Shopify
  • Jeff Hoffmeister — CFO, Shopify
  • Ken Wong — Analyst, Oppenheimer
  • Bryan Smilek — Analyst, JPMorgan
  • Mike Morton — Analyst, MoffettNathanson
  • Terry Tillman — Analyst, Truist Securities
  • Adam Wood — Analyst, Morgan Stanley
  • Deepak Mathivanan — Analyst, Cantor
  • Todd Coupland — Analyst, CIBC
  • Gabriela Borges — Analyst, Goldman
  • Arjun Bhatia — Analyst, William Blair

About these quotes

Every passage above is quoted verbatim from Shopify Inc.'s Q2 2026 earnings call of Aug 5, 2026, checked against the recording's transcription word for word. Shopify webcasts its results call and keeps an archived replay on its own investor relations site; the text these quotes were checked against is a third party's transcription of that recording, not Shopify's own. This page quotes passages from the call rather than reproducing it, and every quote below was checked word for word against that transcription. For the call itself, use Shopify's replay. Figures spoken on a call are management's own and are checked against the release before they are used anywhere else on this site.

Next call: Third-quarter 2026 results — Shopify has not yet announced the date; it has reported the September quarter in early November in recent years.