← The Procter & Gamble Company
PG Rule of 40
Rule of 40 combines revenue growth and free cash flow margin in one quarterly score.
15
Q3
20
2024
Q4
12
Q1
21
Q2
22
Q3
19
2025
Q4
22
Q1
21
2026
Q2
40
0
Mix
Other PG Charts
More quarter-by-quarter fundamentals for The Procter & Gamble Company
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Revenue
EPS
Free Cash Flow
Gross Margin
FCF Margin
P/E Ratio
Cumulative FCF
Shares Outstanding
Total Assets
Total Debt
Consumer Comparison
1 / 3
AMZN · Rule of 40
2026 Q2 · latest
15.8✗ Below 40
Growth +19.6%
FCF −3.8%
14
Q3
21
2024
Q4
4
Q1
14
Q2
14
Q3
21
2025
Q4
7
Q1
16
2026
Q2
40
0
Mix
WMT · Rule of 40
2027 Q2 · latest
9.9✗ Below 40
Growth +5.9%
FCF +4.0%
6
Q3
8
2025
Q4
3
Q1
8
Q2
7
Q3
9
2026
Q4
6
Q1
10
2027
Q2
40
0
Mix
COST · Rule of 40
2026 Q3 · latest
14.5✗ Below 40
Growth +11.6%
FCF +2.9%
3
2024
Q4
11
Q1
12
Q2
12
Q3
10
2025
Q4
13
Q1
12
Q2
14
2026
Q3
40
0
Mix
Latest Rule of 40: +21 (2026Q2); 0 pts YoY.
Across the 8 quarters from 2024Q3 to 2026Q2, Rule of 40 ranged from +12 in 2025Q1 to +22 in 2025Q3.