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MSTR · Forward model · Bear case

The Bear case, 20 quarters out

Model as of

Each segment is projected from its own operating driver, rolled up into consolidated cash flow, and discounted back to a fair value per share. The assumptions below are editable — change them and every number on this page moves with them.

READ THE SCENARIO SPREAD AS A MEASUREMENT, NOT AS A RANGE OF OUTCOMES. This is a bitcoin treasury company. 99.6% of the base case's $122.87 is the bitcoin mark sitting in net cash, and net cash is the one input the scenarios cannot move. Bear to Bull spans $122.37 to $123.83 - 1.2 per cent - while the variable that actually decides the answer sits entirely outside that range. Hold everything else and move only the bitcoin price: at $50,000 net asset value is $65.27 a share, at $60,000 $85.39, at $70,000 $105.51, at $75,412 - the average cost - $116.39, at $78,414, which is where it was on 31 August 2026, $122.43, at $90,000 $145.74, at $100,000 $165.86 and at $120,000 $206.09. Net asset value per share reaches zero at a bitcoin price of $17,552. A narrow scenario spread here means the model is honest about what it can compute, not that the stock is safe. THE COMMON STOCK IS A LEVERED CLAIM, WHICH IS THE POINT MOST OFTEN MISSED. Debt principal of $6.75bn and preferred liquidation preference of about $14.79bn together are 32.5% of the $66.26bn bitcoin position, and both rank ahead of the common. So net asset value per share moves 1.29x any move in bitcoin: a 10% fall in the coin is a 12.9% fall in what a share is worth. This is not an ETF with a ticker. WHAT NET CASH CONTAINS. $51.43bn: 845,050 bitcoin disclosed on 30 August 2026 marked at $78,414.14, which is $66.26bn; plus the $5.10bn USD Reserve and $1.61bn USD Cash disclosed on the same date; less $6,753,703 thousand of debt principal at 30 June ($6,713,659 thousand of convertible notes across six series plus $40,044 thousand of other secured debt); less $14.79bn of preferred liquidation preference, being the $15,462,056 thousand disclosed at 30 June less 6,730,202 STRC shares repurchased since at their $100 stated amount. The $490.5m of Software segment assets and all software working capital are deliberately excluded, which is conservative. Deducting the preferred at liquidation preference rather than expensing its coupon is a choice, and it was cross-checked rather than asserted: leave the preferred inside net cash and instead charge the disclosed $1.76bn annual dividend and interest obligation as a perpetual cost, and the answer is $122.2 a share - within sixty cents. The headline treatment is preferred because the alternative applies an EBITDA exit multiple to a large negative number, where the multiple would swing fair value by $12 a share for no economic reason. THE CARRY IS THE THING TO WATCH. The 10-Q states that expected annual preferred dividends and interest are approximately $1.76 billion, assuming STRC at 12.00% per annum. That is 2.66% of the bitcoin position every year, and it is paid in cash. The board's USD Reserve policy requires at least twelve months of it to be held in cash at all times; the reserve stood at $5.10bn on 30 August, about 35 months. The STRC rate has ratcheted up all year - 11.00% in January, 11.25% in February, 11.50% from March, 12.00% from mid-July - and management has said it will not cut until STRC trades near its $100 stated amount. Strategy's own published cost of credit, its BTC Hurdle ARR, was 10.8% at 26 July 2026: that is the rate bitcoin must compound at before the levered structure adds anything to the common. THE FLYWHEEL RAN BACKWARDS FOR TWO MONTHS. In the June quarter the company raised $8.41bn of gross ATM proceeds, $5.47bn of it STRC preferred, and bought 85,296 bitcoin. Then it stopped. Across the nine weekly filings from 6 July to 31 August it sold no preferred at all - every STRF, STRC, STRK and STRD row is a dash and each series' remaining capacity is unchanged - and sold $5.16bn of common stock instead, using it to pay preferred dividends, to lift the USD Reserve from $2.40bn to $5.10bn, and to retire 6,730,202 STRC shares for $635.2m against $673.0m of liquidation preference, a 5.6% discount on an instrument costing 12%. It also sold 5,258 bitcoin and held the count flat for three straight weeks before buying 4,603 back on 30 August at an average of $80,318. In May it had already repurchased $1.50bn of 2029 convertible principal for $1.38bn at an 8% discount. For two months this company shrank the claims on its bitcoin rather than adding to the bitcoin. WHAT IS REPORTED AND WHAT IS NOT. The three verticals are the four revenue lines Strategy prints on the face of its income statement, with product licences and other services summed. They reconcile to reported consolidated revenue exactly in all fourteen quarters, with no residual in any of them - $122,368 thousand in the basis quarter. Nothing is apportioned. The nine actuals marked estimated are the fourth quarters of 2023, 2024 and 2025 in each vertical, computed as the 10-K full year less the nine months in that year's third-quarter 10-Q; each reconciles to the consolidated total already stored for this ticker. The Bitcoin segment is deliberately NOT a vertical: the 10-Q reports its revenue as an em dash in every period presented, and inventing a yield or a monetisation rate for it would be inventing the number the company reports as nil. Its running cost is in corporate overhead instead - $15.9m in the basis quarter, 13.0% of consolidated revenue, being the segment's sales and marketing, general and administrative, custody fees and payroll taxes, excluding share-based compensation and excluding the bitcoin mark. The one figure in the verticals that is genuinely assumed is the EBITDA margin: Strategy discloses cost of revenue by line but never operating expense, so the Software segment's opex is allocated pro rata to each line's gross profit. That moves EBITDA between the three verticals and leaves the software total unchanged. WHY THE EARNINGS ARE UNUSABLE. Under ASU 2023-08 the bitcoin is carried at fair value with changes running through OPERATING expenses, not below the line. The basis quarter's $8.32bn unrealised loss is inside the $8.33bn operating loss, and reported diluted EPS across the last six quarters has been -16.49, +32.60, +8.42, -42.94, -38.25 and -24.45. That is a $75 range on a company with $122m of quarterly revenue. No consensus comparison is recorded anywhere in this model, deliberately: a beat or miss computed against those numbers would measure the analysts' bitcoin assumption and nothing about the company. TWO INPUTS GO STALE FAST. The share count of 420,074,199 is derived, not disclosed - the 24 July 2026 cover page plus five weeks of ATM sales from the weekly 8-Ks - and Strategy sold 18.3 million shares in a single week in August. It has $44.3bn of remaining ATM capacity across five securities, about 79% of its market capitalisation. Net cash is marked at one day's bitcoin price. Both should be refreshed from the latest weekly 8-K whenever this model is revisited; anything more than a week old is stale.

The software mix shift stalls without the support line stopping its fall. Subscription growth has already halved, from 13.8% sequentially in the March quarter to 6.8% in June, while product support fell 8.9% for a second consecutive quarter - so the two lines are no longer trading one for one and the total can decline. A lower exit multiple follows: a shrinking analytics business does not clear 9x. Read the result as a measurement, not a warning. This case moves fair value by well under a dollar, because a bear case on the software business is worth well under a dollar. The bear case that matters is a lower bitcoin price, and it is in the notes, not here.

MSTR REVENUE MODEL

Latest: $116M (2031Q2E)

Period Value
2023Q1 $122M
2023Q2 $120M
2023Q3 $129M
2023Q4 $124M
2024Q1 $115M
2024Q2 $111M
2024Q3 $116M
2024Q4 $121M
2025Q1 $111M
2025Q2 $114M
2025Q3 $129M
2025Q4 $123M
2026Q1 $124M
2026Q2 $122M
2026Q3E $121M
2026Q4E $120M
2027Q1E $119M
2027Q2E $118M
2027Q3E $118M
2027Q4E $118M
2028Q1E $118M
2028Q2E $117M
2028Q3E $117M
2028Q4E $117M
2029Q1E $117M
2029Q2E $117M
2029Q3E $117M
2029Q4E $117M
2030Q1E $116M
2030Q2E $116M
2030Q3E $116M
2030Q4E $116M
2031Q1E $116M
2031Q2E $116M

What drives each segment

Subscription services

Growth path
Basis quarter$63M
Final quarter$92M
Implied CAGR+8%
Share of revenue, final quarter79%
PV of segment cash flow$66M

The one growing line in the company. Cloud subscription revenue has compounded from $18.8m a quarter in March 2023 to $62.9m in June 2026, a 3.3x rise, while consolidated revenue stood still - because almost all of it is the same customers moving off perpetual licences and on-premise maintenance rather than new logos. That is why it is not modelled as an open-ended growth line: the pool it converts is the product support base, which has fallen from $65.5m to $40.2m and is finite. Growth has already slowed from 69.5% year over year to 54.0% across five quarters, and to 6.8% sequentially in the basis quarter from 13.8% in the one before.

Last four quarters
2025 Q3 $46M Reported
2025 Q4 $52M Estimated
2026 Q1 $59M Reported
2026 Q2 $63M Reported
Cloud subscription revenue for the enterprise analytics platform, printed on the face of the income statement as "Subscription services"
Sequential growth +6.0%/qtr decaying toward +1.5% Basis quarter printed 6.8%; trimmed to 6.0% for five quarters of steady deceleration
Subscription services

Latest: $92M (2031Q2E)

Period Value
2023Q1 $19M
2023Q2 $20M
2023Q3 $21M
2023Q4 $22M
2024Q1 $23M
2024Q2 $24M
2024Q3 $28M
2024Q4 $32M
2025Q1 $37M
2025Q2 $41M
2025Q3 $46M
2025Q4 $52M
2026Q1 $59M
2026Q2 $63M
2026Q3E $66M
2026Q4E $69M
2027Q1E $71M
2027Q2E $74M
2027Q3E $76M
2027Q4E $78M
2028Q1E $79M
2028Q2E $81M
2028Q3E $82M
2028Q4E $83M
2029Q1E $85M
2029Q2E $86M
2029Q3E $87M
2029Q4E $87M
2030Q1E $88M
2030Q2E $89M
2030Q3E $90M
2030Q4E $90M
2031Q1E $91M
2031Q2E $92M

Assumptions & reasoning

  • Eleven of the fourteen quarters are printed on the face of a 10-Q or 10-K income statement. The three marked estimated are the fourth quarters of 2023, 2024 and 2025, each computed as the 10-K full year less the nine months in that year's third-quarter 10-Q: 81,179 - 59,662, 106,776 - 74,846 and 175,657 - 123,899. Nothing is apportioned and no split is invented.
  • Cost of subscription services is disclosed separately, so the 63.8% gross margin is measured rather than assumed: $22,743 thousand of cost on $62,858 thousand of revenue in the basis quarter.
  • The 18.61% EBITDA margin is NOT disclosed. Strategy allocates cost of revenue by line but never operating expense, so the Software segment's operating cost is allocated across the three verticals pro rata to each line's gross profit. That allocation shifts EBITDA between verticals and leaves the software total, and therefore fair value, unchanged.
  • Subscription revenue passed product support for the first time in the December 2025 quarter and is now 56% larger than it.
  • Sequential growth of 6.8% in the basis quarter is the slowest in eight quarters and is the most important operating datapoint in this model - which is worth saying plainly, because it is worth about twenty cents a share.

Product support

Growth path
Basis quarter$40M
Final quarter$13M
Implied CAGR-20%
Share of revenue, final quarter11%
PV of segment cash flow$53M

The annuity being cannibalised. On-premise maintenance revenue has fallen in every quarter but two since March 2023, from $65.5m to $40.2m, and the decline is accelerating: 8.9% sequentially in each of the last two quarters against 1.8% and 0.9% a year earlier. Customers leaving this line mostly reappear in subscription services, which is why consolidated revenue has been flat while both lines moved violently. It carries the highest gross margin in the company at 86.0%, so its decline costs more profit than its revenue suggests - and it cannot fall at 9% a quarter forever, because what is left at the end is the on-premise core that will not move to cloud at any price.

Last four quarters
2025 Q3 $51M Reported
2025 Q4 $48M Estimated
2026 Q1 $44M Reported
2026 Q2 $40M Reported
Maintenance and technical support contracts on perpetually licensed on-premise deployments, printed on the income statement as "Product support"
Sequential growth -8.0%/qtr decaying toward -3.0% Last two quarters both printed -8.9%; trimmed because a run-off slows as the sticky core remains
Product support

Latest: $13M (2031Q2E)

Period Value
2023Q1 $65M
2023Q2 $66M
2023Q3 $67M
2023Q4 $65M
2024Q1 $63M
2024Q2 $62M
2024Q3 $61M
2024Q4 $58M
2025Q1 $53M
2025Q2 $52M
2025Q3 $51M
2025Q4 $48M
2026Q1 $44M
2026Q2 $40M
2026Q3E $37M
2026Q4E $34M
2027Q1E $31M
2027Q2E $29M
2027Q3E $27M
2027Q4E $25M
2028Q1E $24M
2028Q2E $23M
2028Q3E $21M
2028Q4E $20M
2029Q1E $19M
2029Q2E $18M
2029Q3E $17M
2029Q4E $17M
2030Q1E $16M
2030Q2E $15M
2030Q3E $15M
2030Q4E $14M
2031Q1E $13M
2031Q2E $13M

Assumptions & reasoning

  • Eleven quarters are printed on the face of a filing. The three marked estimated are fourth quarters derived as the 10-K full year less the nine months in that year's third-quarter 10-Q: 263,888 - 198,422, 243,805 - 185,440 and 204,225 - 155,728.
  • Highest gross margin in the company at 86.0% - $5,634 thousand of cost on $40,245 thousand of revenue - so each dollar lost here costs roughly 1.35x the gross profit of a dollar of subscription revenue.
  • The run-off is long-running rather than new, and the annual figures show it without any derivation at all: $266.5m in 2022, $263.9m in 2023, $243.8m in 2024, $204.2m in 2025.
  • The centred four-quarter moving-average test formally passes on this line - a signal of 0.0474 against a worst window spread of 0.0286 - and seasonality is still not applied. The apparent Q1 trough rests on two observations, 0.9878 and 0.9593, that are moving apart rather than repeating, which is an accelerating decline contaminating the ratio rather than an annual shape. Maintenance revenue is recognised ratably and no mechanism is disclosed.

Product licences and other services

Growth path
Basis quarter$19M
Final quarter$11M
Implied CAGR-10%
Share of revenue, final quarter10%
PV of segment cash flow-$3M

The tail. Two printed lines summed: perpetual product licences, which have collapsed from $17.4m a quarter to $3.7m as the company stopped selling them in favour of cloud, and other services - consulting and education - which have been essentially flat between $14.2m and $20.2m for fourteen quarters. Together they are $19.3m a quarter and falling, and what the line converges on is the services business alone, because the licence half is nearly gone. Licences are lumpy by nature: the line printed $17.4m in September 2025 and $3.7m three quarters later, which is exactly why no volume driver can honestly be fitted to it.

Last four quarters
2025 Q3 $32M Reported
2025 Q4 $23M Estimated
2026 Q1 $21M Reported
2026 Q2 $19M Reported
Perpetual product licences, printed on the income statement as "Product licenses"Consulting and education, printed on the income statement as "Other services"
Sequential growth -5.0%/qtr decaying toward -0.5% Last two quarters printed -6.6% and -9.3%; trimmed as the flat services half is most of what remains
Product licences and other services

Latest: $11M (2031Q2E)

Period Value
2023Q1 $38M
2023Q2 $34M
2023Q3 $42M
2023Q4 $38M
2024Q1 $30M
2024Q2 $26M
2024Q3 $27M
2024Q4 $30M
2025Q1 $21M
2025Q2 $22M
2025Q3 $32M
2025Q4 $23M
2026Q1 $21M
2026Q2 $19M
2026Q3E $18M
2026Q4E $17M
2027Q1E $16M
2027Q2E $16M
2027Q3E $15M
2027Q4E $15M
2028Q1E $14M
2028Q2E $14M
2028Q3E $14M
2028Q4E $14M
2029Q1E $13M
2029Q2E $13M
2029Q3E $13M
2029Q4E $13M
2030Q1E $12M
2030Q2E $12M
2030Q3E $12M
2030Q4E $12M
2031Q1E $12M
2031Q2E $11M

Assumptions & reasoning

  • Combining the two lines is a sum of two cells printed side by side in one income statement, not an apportionment: the basis quarter is licences 3,667 plus other services 15,598, and the three verticals sum to the reported 122,368 exactly. Quarters are marked estimated only where the arithmetic crossed two filings - the three fourth quarters, each a 10-K full year less the matching nine months.
  • Kept as one vertical rather than two because a $3.7m line falling toward zero does not warrant its own driver; splitting it would add a fourth vertical worth 3% of revenue and about a hundredth of a per cent of fair value.
  • The September 2025 quarter printed $17.4m of licences against $3.7m in the basis quarter. That is the reason no growth rate fitted to this line should be trusted to two decimal places, and the reason the seasonality test was rejected: the same calendar quarter behaved three different ways in three years, at ratios of 1.1314, 1.0021 and 1.2998.
  • Blended gross margin of 35.4% is measured, not assumed: $1,247 thousand of licence cost and $11,194 thousand of services cost against $19,265 thousand of revenue.
Scenarios

Where each case comes from

Bear case — primary sources

The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the Bear column is what happens if they are taken at face value.

Bull case — primary sources

The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the Bull column is what happens if they are taken at face value.

Valuation

From cash flow to fair value

Present value of free cash flow, 20 quarters-$87M
Terminal-year revenue$464M
Terminal-year EBITDA$21M
Exit multiple, on ebitda7.0x
Terminal value$144M
Discounted at 18.0% a year, terminal value becomes$63M
Enterprise value-$25M
Net cash$51.43B
Equity value$51.41B
Shares0.42B
Fair value per share$122.37
Against the deployed price of $132.94, as of -8%

Both parameters are close to decorative and that has to be said rather than hidden. The discounted cash flow they govern produces an enterprise value of about $183m against $51.43bn of net cash - 0.36% of the answer, or $0.44 of a $122.87 fair value. The terminal value is more than the whole enterprise value, because explicit free cash flow is slightly negative: the terminal is $211m of present value against -$27m of explicit, so 115% of enterprise value sits in the terminal. Moving the exit multiple from 9x to 14x adds 28 cents a share and from 9x to 5x removes 22 cents; moving the discount rate from 15% to 10% adds 12 cents and to 22% removes 12 cents. None of that is worth arguing about. 9x is an enterprise analytics business growing about 3% a year, where comparables trade 8-11x on no growth; 15% sits above the 10.8% BTC Hurdle ARR that Strategy itself publishes as its effective cost of credit, because the common equity sits behind $21.5bn of debt and preferred. The number that decides this model is the bitcoin price, and there is nowhere in this section to put it.

Read the other way round: at $132.94 the market is paying 501.8x terminal-year revenue, holding every other assumption on this page fixed. That is the number to argue about.

Quarter by quarter

The projected path

Quarter Subscription servicesProduct supportProduct licences and other services Revenue YoY EBITDA Capex FCF R40 PV of FCF
2026 Q3E $66M$37M$18M $121M -6% $3M $11M -$8M -13 -$8M
2026 Q4E $69M$34M$17M $120M -3% $3M $11M -$8M -9 -$7M
2027 Q1E $71M$31M$16M $119M -4% $3M $11M -$8M -11 -$7M
2027 Q2E $74M$29M$16M $118M -3% $3M $11M -$8M -10 -$6M
2027 Q3E $76M$27M$15M $118M -2% $3M $11M -$7M -8 -$6M
2027 Q4E $78M$25M$15M $118M -2% $4M $11M -$7M -8 -$6M
2028 Q1E $79M$24M$14M $118M -1% $4M $11M -$7M -7 -$5M
2028 Q2E $81M$23M$14M $117M -1% $4M $11M -$7M -6 -$5M
2028 Q3E $82M$21M$14M $117M -1% $4M $10M -$6M -6 -$4M
2028 Q4E $83M$20M$14M $117M -1% $4M $10M -$6M -6 -$4M
2029 Q1E $85M$19M$13M $117M +0% $4M $10M -$6M -6 -$4M
2029 Q2E $86M$18M$13M $117M +0% $4M $10M -$6M -6 -$4M
2029 Q3E $87M$17M$13M $117M +0% $5M $10M -$6M -5 -$3M
2029 Q4E $87M$17M$13M $117M +0% $5M $10M -$6M -5 -$3M
2030 Q1E $88M$16M$12M $116M +0% $5M $10M -$5M -5 -$3M
2030 Q2E $89M$15M$12M $116M +0% $5M $10M -$5M -5 -$3M
2030 Q3E $90M$15M$12M $116M +0% $5M $10M -$5M -5 -$3M
2030 Q4E $90M$14M$12M $116M +0% $5M $10M -$5M -5 -$2M
2031 Q1E $91M$13M$12M $116M +0% $5M $10M -$5M -5 -$2M
2031 Q2E $92M$13M$11M $116M +0% $5M $10M -$5M -5 -$2M

Every row is projected. A year-over-year change is shown only where the quarter it compares against exists — an em dash means there is no comparable quarter, not a flat year.

Track record

Model revisions

Assumptions are marked to reality as each quarter prints. Every change is appended here, with the fair value the model produced at the time, so the model's own history stays visible.

DateFair value thenNote
2026-09-01 $122.87 First model. Built on the 2026 Q2 Form 10-Q filed 3 August 2026, the 30 July 2026 results release, and the nine weekly Regulation FD 8-Ks from 6 July to 31 August 2026. Net cash is marked at the 30 August bitcoin count and the 31 August bitcoin price.