The Coca-Cola Company KO Chief Executive

What Henrique Braun says in public, and what their own SEC filings show they own.

Henrique Braun

Henrique Braun

President & CEO · The Coca-Cola Company

Took over as CEO on March 31, 2026, succeeding James Quincey after a 30-year career at Coca-Cola spanning engineering, bottling operations, and global marketing; previously Chief Operating Officer.

What they own

Ownership

Skin in the game
4/ 100
Level 1Steward

Braun owns about 0% of The Coca-Cola Company, worth $10.8M at the last close.

SEC filings
27
Stake 123,147 reported shares ≈ 0.0% of shares outstanding — no 13G on file, so an estimate 4/35
Founder No career file yet — the founder axis scores zero until one exists 0/15
Tenure Start date not on file — tenure scores zero until it is 0/10
Track record No career file yet — prior companies score zero until one exists 0/15
Direction Sold 40,390 shares ($2.9M) — more than a tenth of the stake — in the last year -10/15
Discipline No late Form 4s in 27 filings 10/10

Score = stake band (35) + founder (15) + tenure (10) + track record (15) + 12-month direction (−10…15) + filing discipline (10). Every input links to a filing or to the career file; the bands are ours.

Reported · Forms 3, 4, 5 123,147 Every lot on the person's own filings, as of Feb 27, 2026
Last open-market trade Sale · $2.9M Nov 11, 2025 · 40,390 shares at $70.93 · no 10b5-1 plan
Paper trail On time No Form 4 filed outside the two-day window; form 144 flagged below
Reported The Coca-Cola Company shares Forms 3, 4 and 5 · as of 2026-02-27
050K100K150K 20212022202320242025 Feb 27, 2026: tax of 27,234 sharesNov 11, 2025: exercise of 50,545 shares 123,147

Dots mark the months the activity below moved the line. Hover one for the filing.

How the stake is held
SecurityHeld viaShares
Common Stock, $.25 Par ValueDirect100,704
Common Stock, $.25 Par Value401(k) Plan13,481
Hypothetical SharesSupplemental 401(k) Plan8,962
Reported as of 2026-02-27123,147
Held directly
82%
Vehicles
2 trusts or entities
Share classes
2
Last filing
Mar 3, 2026
Activity · last 12 months 4 events folded from 4 filing lines · Every filing on EDGAR ↗
DateTypeWhat happenedSharesPriceValueNote
Feb 27, 2026 Tax Shares withheld for tax · Common Stock, $.25 Par Value −27,234 $80.50 $2.2M
Feb 19, 2026 Award Grant or award · Common Stock, $.25 Par Value +65,317 — —
Nov 11, 2025 Exercise Option or RSU conversion · Common Stock, $.25 Par Value +50,545 $43.51 $2.2M
Nov 11, 2025 Sale Open-market sale · Common Stock, $.25 Par Value −40,390 $70.93 $2.9M no 10b5-1 plan
Every issuer Henrique Braun files as an insider of
CompanyRoleReportedBeneficial% of class
KO COCA COLA CO This page EVP & Chief Operating Officer 123,147
2026-02-27		 — —

Reported is every lot on the person's own Forms 3, 4 and 5 — direct and through trusts. Beneficial is the figure stated on the latest Schedule 13D/G cover page, which can exclude shares the person disclaims and include options exercisable within 60 days, so the two are never added together.

Paper trail
  • Form 144 Form 144 filed 2025-11-12 announces an intended sale. Filing ↗
  • Sale 2025-11: sold 40,390 COCA COLA CO shares for $2,864,915, with the 10b5-1 box unticked (1 filing). Filing ↗
  • Form 144 Form 144 filed 2025-03-11 announces an intended sale. Filing ↗
  • Sale 2025-03: sold 25,277 COCA COLA CO shares for $1,806,514, with the 10b5-1 box unticked (1 filing). Filing ↗

27 filings under CIK 0001827313 · captured 2026-09-05 · All filings on EDGAR ↗

On the record with shareholders

Earnings calls

  1. Q2 2026 Jul 28, 2026 Braun argued that the quarter's 5% volume growth is evidence of a method rather than of a tournament. He kept returning to the two-year average of 2% and to getting more from more markets and more brands as the honest measure, treating the FIFA World Cup as proof the system can execute rather than as the source of the growth — over 80% beverage incidence across the 16 host cities, a record, and 25 million first-party data records the company intends to spend on the next campaign. On the consumer he was blunt: low-income households remain under pressure everywhere, and the answer is value rather than price, played through pack architecture — mini cans sold as a single at the lowest entry price in convenience, multi-packs in retail. And he pushed back on reading one quarter at all, pointing at a second half that cycles a harder comparison and has six fewer days. Read the call · 8 quotes →
In their own words

Podcasts, interviews & articles

1 recorded appearance

2026

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