Earnings call

The Coca-Cola Company The Coca-Cola Company · Q2 2026 call

Call heldJul 28, 2026
Time8:30 a.m. Eastern
CEOHenrique Braun

What the CEO argued

Braun argued that the quarter's 5% volume growth is evidence of a method rather than of a tournament. He kept returning to the two-year average of 2% and to getting more from more markets and more brands as the honest measure, treating the FIFA World Cup as proof the system can execute rather than as the source of the growth — over 80% beverage incidence across the 16 host cities, a record, and 25 million first-party data records the company intends to spend on the next campaign. On the consumer he was blunt: low-income households remain under pressure everywhere, and the answer is value rather than price, played through pack architecture — mini cans sold as a single at the lowest entry price in convenience, multi-packs in retail. And he pushed back on reading one quarter at all, pointing at a second half that cycles a harder comparison and has six fewer days.

More from Henrique Braun

What they said

What the quarter actually was
We grew volume 5%, aided by cycling an easier prior-year comparison, and we grew organic revenue at the high end of our long-term growth algorithm. Looking at the two-year average, we grew volume 2%, reflective of a more balanced contribution to the top line growth.
Henrique Gnani Braun · Chief Executive Officer, The Coca-Cola Co.
The consumer, stated plainly
Across much of the world, we see an uneven consumer environment. The economy is strong in many places, yet many consumers face inflationary pressures, geopolitical uncertainty, and economic challenges. They are evaluating how they shop, what they value, and what they want to put in their basket.
Henrique Gnani Braun · Chief Executive Officer, The Coca-Cola Co.
The number the release does not print
Activating around the FIFA World Cup contributed to Trademark Coca-Cola volume growth of 5% for the quarter, its strongest volume growth in 17 years, excluding COVID recovery.
Henrique Gnani Braun · Chief Executive Officer, The Coca-Cola Co.
Where the margin came from
Comparable gross margin increased approximately 120 basis points, and comparable operating margin increased approximately 90 basis points. Both were driven by underlying expansion and currency tailwinds.
John Murphy · President & Chief Financial Officer, The Coca-Cola Co.
The balance sheet, and what it buys
Free cash flow was approximately $6.9 billion, an increase versus the prior year. Our balance sheet remained strong with our net debt leverage of 1.4 times EBITDA, which is below our target range of 2 to 2.5 times.
John Murphy · President & Chief Financial Officer, The Coca-Cola Co.
Where the IRS case stands
With respect to our ongoing dispute with the US Internal Revenue Service, we recently presented oral arguments before the 11th Circuit Court of Appeals. […] We had oral arguments at the end of June, and the timing of a decision from the appellate court is unknown at this stage. We have talked in the past about that being 6 to 12 months out, and that's about the best I can offer at the moment.
John Murphy · President & Chief Financial Officer, The Coca-Cola Co.
The raise, in its own words
Based on our year-to-date results and expectations for the balance of the year, including six fewer days in the fourth quarter, we expect to deliver at the high end of our prior revenue guidance, with organic revenue growth of approximately 5%. […] All in, we now expect comparable earnings per share growth of 9% to 10% versus $3 in 2025.
John Murphy · President & Chief Financial Officer, The Coca-Cola Co.
How much of the quarter was the tournament
We actually had the highest incidence of beverages in a World Cup ever. We got around 80%, which represents roughly close to one drink per attendee at the venues. […] So it's difficult to quantify what is the actual impact overall. But the most important thing, it's how we engage with the consumers and we can bring them along to other campaigns moving forward.
Henrique Gnani Braun · Chief Executive Officer, The Coca-Cola Co.
Winning Marriott back after 34 years
Look, we're very happy to have Marriott back. As I said in one of the interactions before, I think in the past, we lost that right to be with them for not being consumer and customer centric. And we earned it back because we are consumer and customer centric like never before.
Henrique Gnani Braun · Chief Executive Officer, The Coca-Cola Co.
What is driving the structural margin gain
The structural changes in our overall model becoming more asset light has, as you know, been one of the primary drivers.
John Murphy · President & Chief Financial Officer, The Coca-Cola Co.
Currency stopped being a headwind
We've had a headwind, as you know, on the foreign exchange front for a number of years. And thankfully, this year, it has turned into a tailwind.
John Murphy · President & Chief Financial Officer, The Coca-Cola Co.
Why the low-income consumer is not a pricing problem
On the consumer front what we're seeing is while they remain participating on the industry, the lower income continues to be pressured. And we're seeing that it's really about value, not only pricing.
Henrique Gnani Braun · Chief Executive Officer, The Coca-Cola Co.
Why one strong quarter is the wrong unit of measure
So the point that we're making about the volume, you shouldn't look at one quarter only. It's always better to step out and to look at the whole year. And we said that this would be a year that if we did everything right, we would see volume and price/mix more in tandem. And that's exactly what we're seeing.
Henrique Gnani Braun · Chief Executive Officer, The Coca-Cola Co.
What the long-term algorithm is actually rooted in
Just keep in mind the long-term algorithm is a long-term algorithm, and it's rooted in, first of all, what the industry typically grows by. And if you go back 30 years, there's been a handful of anomalous years, but it typically is in the 3% to 4% range. […] And so, that lands you in a range, which is what our long-term algo says, 4% to 6%. And the ambition clearly is to be at the higher end of that on a sustained basis.
John Murphy · President & Chief Financial Officer, The Coca-Cola Co.
Marketing spend is not being cut to make the guide
there's no significant change in strategy with regard to investing to support our brand portfolio and to stay close to the consumer. As we've seen many times, what happens during a quarter is not necessarily reflective of the investments that take place in the quarter. But over the long haul, we're committed to continuing to invest ahead of the curve. […] one of the areas that we are very focused on is the quality of the investments and leveraging an increasing set of new capabilities supported by AI and digital to be able to do so.
John Murphy · President & Chief Financial Officer, The Coca-Cola Co.
What the World Cup actually delivered
This execution delivered commercial impact, driving average incidence of over 80% at venues across 16 host cities, which is a record for us for a FIFA World Cup. Throughout the tournament, we've collected more than 25 million first-party data points and generated more than 9 billion views through digital and social media activations.
Henrique Gnani Braun · Chief Executive Officer, The Coca-Cola Co.

In the order they were said. Pick a name to read only that speaker.

On the call

  • Todd Beiger — Vice President & Head-Investor Relations, The Coca-Cola Co.
  • Henrique Gnani Braun — Chief Executive Officer, The Coca-Cola Co.
  • John Murphy — President & Chief Financial Officer, The Coca-Cola Co.
  • Lauren R. Lieberman — Analyst, Barclays Capital, Inc.
  • Dara Mohsenian — Analyst, Morgan Stanley & Co. LLC
  • Steve Powers — Analyst, Deutsche Bank Securities, Inc.
  • Chris Carey — Analyst, Wells Fargo Securities LLC
  • Filippo Falorni — Analyst, Citigroup Global Markets, Inc.
  • Robert Ottenstein — Analyst, Evercore ISI
  • Peter T. Galbo — Analyst, BofA Securities, Inc.
  • Peter Grom — Analyst, UBS Securities LLC
  • Andrea Teixeira — Analyst, JPMorgan Securities LLC
  • Kaumil Gajrawala — Analyst, Jefferies LLC
  • Bonnie Herzog — Analyst, Goldman Sachs & Co. LLC

About these quotes

Every passage above is quoted verbatim from The Coca-Cola Company's Q2 2026 earnings call of Jul 28, 2026, checked against the recording's transcription word for word. Coca-Cola records its earnings call and posts both an audio replay and a corrected transcript of it in the Investors section of coca-colacompany.com; that recording and that transcript are the company's own. This page quotes from the call rather than reproducing it, and every quote below was checked word for word against the transcript Coca-Cola published. For the whole call, go to Coca-Cola's investor relations site. Figures spoken on a call are management's own and are checked against the release before they are used anywhere else on this site.