Baidu, Inc. · Q2 2025
ReportedAug 20, 2025
Period endedJun 30, 2025
Rule of 40−16
The quarter in short
Revenue $4.57B, down 2.2% year over year and up 2.1% on the quarter. EPS $2.84, up 37.2% year over year and down 4.7% on the quarter. Free cash flow −$653M, up 46.7% on the quarter. Rule of 40 score −16.
Reported this quarter
Revenue
$4.57B
QoQ +2.1%
YoY −2.2%
EPS
$2.84
QoQ −4.7%
YoY +37.2%
Free Cash Flow
−$653M
QoQ +46.7%
YoY —
Gross Margin
43.9%
QoQ −2.2 pp
YoY −7.8 pp
FCF Margin
-14.3%
QoQ +13.1 pp
YoY −32.8 pp
P/E Ratio
7.9
QoQ −13.5%
YoY −30.6%
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Sources & downloads
Company
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Earnings press release
Investor relations announcement
SEC filings
Filed with the SEC under CIK 1329099.
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6-K results announcement
Filed Aug 20, 2025
HTM
Press release (EX-99.1)
Exhibit 99.1 to the 6-K
418 KB
HTM
Exhibit EX-99.2
Exhibit 99.2 to the 6-K
186 KB
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This quarter (CSV)
Reported metrics for Q2 2025, spreadsheet-ready
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This quarter (JSON)
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