SoFi Technologies, Inc. SOFI Chief Executive

What Anthony Noto says in public, and what their own SEC filings show they own.

Anthony Noto

Anthony Noto

CEO · SoFi Technologies, Inc.

Former COO of Twitter and CFO of NFL; joined SoFi in 2018 and transformed it into a digital bank.

anthonynoto
What they own

Ownership

Skin in the game
27/ 70
Level 2Aligned

Noto owns about 1% of SoFi Technologies, Inc., worth $188.5M at the last close.

SEC filings
147
Stake 12.0M reported shares ≈ 0.9% of shares outstanding — no 13G on file, so an estimate 12/35
Founder Not assessed — whether they founded the company has not been researched Not assessed
Tenure No start date on record, so tenure scores nothing 0/10
Track record Not assessed — their prior companies have not been researched Not assessed
Direction Net buyer — 130,211 shares bought on the open market in the last year, no sales 15/15
Discipline 2 late Form 4s in 147 filings · shares pledged as collateral 0/10

Nobody has researched this person's career yet, so founder and track record are left out of the score and of the total above.

Score = stake band (35) + founder (15) + tenure (10) + track record (15) + 12-month direction (−10…15) + filing discipline (10). An axis we have not researched is left out of the score and of the total it is shown over. Every input links to a filing or to our own research; the bands are ours.

Reported · Forms 3, 4, 5 12.0M Every lot on the person's own filings, as of Jun 16, 2026
Last open-market trade Buy · $251K Jun 16, 2026 · 13,888 shares at $18.06 · no 10b5-1 plan
Paper trail 2 late filings Form 4 covering a 2025-06-30 grant or award in Warner Bros. Discovery, Inc. was filed 2025-07-03, 3 business days later; Section 16 allows two.
Reported SoFi Technologies, Inc. shares Forms 3, 4 and 5 · as of 2026-06-16
05M10M15M 202120222023202420252026 Jun 2026: net +13,888 shares across 3 movements (largest: exercise +345,553)May 2026: net +242,267 shares across 2 movements (largest: buy +15,878)Mar 2026: net +84,900 shares across 4 movements (largest: exercise +459,848)Dec 2025: net +271,546 shares across 1 movement (largest: exercise +576,850) 12.0M

Dots mark the months the activity below moved the line. Hover one for that month's net move, how many movements it folds and the largest.

How the stake is held
SecurityHeld viaShares
Common StockDirect11,960,507
Common StockSpouse33,259
Reported as of 2026-06-1611,993,766
Held directly
100%
Vehicles
1 trust or entity
Last filing
Jun 17, 2026
Activity · last 12 months 10 events folded from 20 filing lines · Every filing on EDGAR ↗
DateTypeWhat happenedSharesPriceValueNote
Jun 16, 2026 Buy Open-market purchase +13,888 $18.06 $251K no 10b5-1 plan
Jun 15, 2026 Exercise Option or RSU conversion across 3 lots +345,553 — —
Jun 15, 2026 Tax Shares withheld for tax −187,018 $16.58 $3.1M
May 11, 2026 Buy Open-market purchase +15,545 $16.00 $249K no 10b5-1 plan
May 8, 2026 Buy Open-market purchase +15,878 $15.73 $250K no 10b5-1 plan
Mar 17, 2026 Buy Open-market purchase +28,900 $17.32 $501K no 10b5-1 plan
Mar 16, 2026 Exercise Option or RSU conversion across 2 lots +459,848 — —
Mar 16, 2026 Tax Shares withheld for tax −249,004 $17.76 $4.4M
Mar 2, 2026 Buy Open-market purchase +56,000 $17.88 $1.0M no 10b5-1 plan
Dec 15, 2025 Exercise Option or RSU conversion across 2 lots +576,850 — —
Every issuer Anthony Noto files as an insider of
CompanyRoleReportedBeneficial% of class
SOFI SoFi Technologies, Inc. This page Chief Executive Officer 12M
2026-06-16		 — —
TWTR TWITTER, INC. COO 2,308,267
2018-02-12		 — —
WBD Warner Bros. Discovery, Inc. Director 53,444
2026-06-30		 — —
BEN FRANKLIN RESOURCES INC Director 47,152
2026-02-04		 — —

Reported is every lot on the person's own Forms 3, 4 and 5 — direct and through trusts. Beneficial is the figure stated on the latest Schedule 13D/G cover page, which can exclude shares the person disclaims and include options exercisable within 60 days, so the two are never added together.

Paper trail

147 filings under CIK 0001613438 · captured 2026-09-05 · All filings on EDGAR ↗

On the record with shareholders

Earnings calls

  1. Q2 2026 Jul 29, 2026 Anthony Noto used the call to argue that the second quarter was the moment SoFi's “everything app” thesis stopped being a promise and started showing up in the arithmetic. The claim rests on one number: for the first time SoFi added twice as many products as members — a record 2.2 million products against 1.1 million members — with cross-buy at 51% of new products, up from 35% a year ago. He tied that to two products launched or relaunched this year, SoFi Plus (past 200,000 paid subscribers in its first quarter as a paid subscription, 85% of them existing members) and SoFi Coach, and argued the loop they create is what funds better pricing, which in turn buys better borrowers. On the balance sheet he was unapologetic: holding loans rather than selling them all has produced $5.4 billion of cash net interest income since Q1 2024, and that visibility is what lets him keep spending while the rate outlook flipped from two cuts to two hikes. He raised revenue guidance and deliberately did not raise profit guidance, saying he does not want to over-optimise for a quarter's EPS, and closed by naming the destination he expects to be judged against — a 20–30% return on tangible common equity. Read the call · 9 quotes →
In their own words

Podcasts, interviews & articles

8 recorded appearances

2026

2025

Podcast Crypto In America · Dec 17, 2025 · 51 min

Exclusive: SoFi's CEO On New Stablecoin Launch, Becoming First National Bank to Offer Crypto Trading

Noto discloses SoFi's plan to launch a native stablecoin and discusses becoming the first nationally chartered bank to offer crypto trading, arguing the stablecoin is a route to lowering its cost of borrowing.

Watch or read →

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