MS · Forward model · Bear case
The Bear case, 20 quarters out
Each segment is projected from its own operating driver, rolled up into consolidated cash flow, and discounted back to a fair value per share. The assumptions below are editable — change them and every number on this page moves with them.
READ THE FIELD NAMES WITH CARE: this is an equity-level DCF wearing an enterprise-value engine's labels, the fourth in the r40 bank series after the BAC, JPM and GS pages and the first with FOUR verticals. The page says 'Enterprise value' and 'Net cash'. What it means is EQUITY value and a deliberate zero: $436,497M of deposits and $392,556M of borrowings are FUNDING at a bank, not financing to be netted, so netCash is 0, the engine's 'Equity' IS the equity value and fair value is a true per-share number. Eight substitutions make that reading correct, all checked against the June quarter. (1) FOUR VERTICALS, NOT THREE. Morgan Stanley's segment table has four lines - Institutional Securities, Wealth Management, Investment Management AND Intersegment Eliminations - and all four are carried. They sum EXACTLY to reported total net revenues in all fourteen quarters ($11,040 + $8,856 + $1,646 - $194 = $21,348M in the basis quarter) and their pre-tax income sums EXACTLY to firm income before provision for income taxes in all fourteen ($4,262 + $2,697 + $404 - $15 = $7,348M). Without the elimination line the verticals would overstate revenue by 0.91%. Nothing is split below a reportable segment: the firm publishes revenue sub-lines inside every segment but pre-tax income ONLY at segment level, so Banking cannot be separated from Markets and the Wealth fee business cannot be separated from the Wealth spread business. (2) 'EBITDA margin' is PRE-TAX INCOME margin, already net of segment non-interest expenses AND of each segment's own provision for credit losses. Verified line by line: 11,040 - 6,707 - 71 = 4,262; 8,856 - 6,132 - 27 = 2,697; 1,646 - 1,242 - 0 = 404; -194 - (-179) = -15. It is NOT pre-provision pre-tax income, which would lift Institutional Securities from 38.61% to 39.25%. (3) capexIntensity is 0.2% of revenue as a premises proxy on the three operating verticals and EXACTLY 0 on Intersegment Eliminations, whose revenue is negative in all fourteen quarters and where a positive intensity would produce a negative capex, a phantom cash inflow. Morgan Stanley discloses no capital-expenditure line at all - unlike Goldman, which discloses $502M against $509M of depreciation - so the 0.2% cannot be checked against anything and is a comparability convention, not an estimate. (4) corporate.taxRate is 23.07%, the basis quarter's OWN GAAP effective rate ($1,695M over $7,348M, which the release rounds to 23.1%). THERE IS NO FULLY-TAXABLE-EQUIVALENT BASIS AT MORGAN STANLEY and none is imported from the BAC or JPM precedents: the consolidated income statement runs total non-interest revenues plus net interest (income $15,902M less expense $13,122M) to 'Net revenues' with no taxable-equivalent adjustment anywhere in the 8-K, the supplement or the 10-Q, exactly as the GS page found for Goldman. The 21.4% first-half rate is depressed by a 19.6% March quarter carrying share-based-payment benefits; applying it here would overstate net income by $121M. The 22-23% full-year figure exists only on a transcript the capture marks non-authoritative and is not used. (5) overheadPctRevenue of 1.32% carries PREFERRED DIVIDENDS AND NONCONTROLLING INTERESTS and nothing else. This is a step beyond the Goldman page, which needed preferred dividends only. $145M of preferred dividends plus $72M of net income applicable to noncontrolling interests is $217M of AFTER-TAX leakage, deducted below tax on the income statement; grossed up at 23.07% that is $282.07M of pre-tax equivalent, 1.3213% of $21,348M, entered as 1.32. Segment operating expenses are already inside each vertical's margin, so a second overhead would double-count them. Without this line free cash flow would land on net income of $5,653M rather than on earnings applicable to COMMON of $5,436M, and dividing the former by common shares would overstate value by 4.0%. (6) discountRate is a COST OF EQUITY of 9.5%, derived by inverting P/TBV = (ROTCE - g)/(CoE - g) on Morgan Stanley's own numbers, not reused from another bank. Inverting at the basis quarter's 26.6% ROTCE gives 8.84% at g=3% and 9.59% at g=4%; at the first-half 26.8% it gives 8.89% and 9.64%. The band is 8.8-9.6% and 9.5% sits at the top of it. It is set BELOW BAC's 10.0% and GS's 10.5% on purpose: Wealth and Investment Management together are 49.2% of net revenues and 42.2% of pre-tax income, a fee annuity on $10.1 trillion of client assets, where Goldman is 76.3% Global Banking & Markets. THE INVERSION IS NOT CLEAN AND THIS PAGE SAYS SO: run it on the trailing-twelve-month ROTCE of 23.38% and it returns 8.04% at g=3%, which is not a credible cost of equity for a G-SIB; run it on the company's own published 20% goal and it returns 7.21%. A 4.04x tangible book cannot be justified by capitalising anything but a record half-year. (7) exitEvEbitda of 10.0x is a 13x P/E GROSSED DOWN BY TAX, because the engine applies the multiple to terminal PRE-TAX earnings: 13 x (1 - 0.2307) = 10.0009. Entering 13 would have inflated the terminal value by 30.0%. The 13x target is itself a de-rate - the tape is 17.37x trailing-twelve-month diluted EPS of $12.37 and 15.52x annualised basis-quarter EPS of $13.84 - and it is set one turn above the 12x used for Goldman for the same reason the cost of equity is set a point below. (8) SEASONALITY ON INVESTMENT MANAGEMENT ONLY, factors [0.9924, 0.9569, 0.9909, 1.0598] on calendar quarters, mean exactly 1.0000, derived by ratio to a CENTRED four-quarter moving average and NOT ratio-to-year-mean; the basis quarter is deseasonalised to $1,646M / 0.9569 = $1,720.1M before the driver runs. Institutional Securities was TESTED for the Q1-strong markets pattern that earned BAC's Global Markets its factors and REJECTED at 1.86:1 signal-to-spread, below the 2.34:1 at which Goldman's GBM was rejected. Wealth Management fails the gate outright (spread 0.0488 against signal 0.0262, 0.54:1). Intersegment Eliminations carries no factors by rule, because its revenue is negative. CALIBRATION, WHICH IS THE TEST OF ALL EIGHT: the first projected quarter's free cash flow is $5,415.8M against actual 2026 Q2 earnings applicable to Morgan Stanley common shareholders of $5,436M - a -0.37% error, against -0.05% on the BAC page and -0.43% on the GS page. The static version with no growth and no glide - ($11,040 x 38.61%) + ($8,856 x 30.45%) + ($1,646 x 24.54%) + (-$194 x 7.732%) = $7,348.0M of segment pre-tax, less 1.32% x $21,348M of overhead ($281.79M), less 0.2% x $21,542M of capex ($43.08M), all times (1 - 0.2307) - gives $5,402.9M, -0.61%. THE ENTIRE STATIC RESIDUAL IS THE CAPEX PROXY: at capexIntensity 0 the static calibration is $5,436.0M, +0.001%. If a future revision breaks this, the tax or the margin basis has drifted. BANK ANCHORS, all 2026 Q2, because a bank valued on a DCF alone is not credible. Tangible book value per share $53.18 (on $83,602M of tangible common equity) and book value per share $67.80. ROTCE 26.6% for the quarter, 26.8% for the half and 23.38% trailing twelve months on ending tangible common equity, against a 20.7% ROE for the quarter, 21.6% ROTCE for the whole of 2025 and the 17.6% 2021-2025 average Morgan Stanley published itself on a ROTCE series running 9.3 / 9.2 / 13.5 / 13.4 / 15.2 / 19.8 / 15.3 / 12.8 / 18.8 / 21.6 for 2016-2025. CAPITAL: Standardized CET1 14.9% ($87,568M of CET1 over $589,397M of RWA) against an 11.8% requirement - 4.5% minimum plus a 7.3% buffer that is a 4.3% stress capital buffer plus a 3.0% G-SIB surcharge - so 306 basis points and $18.0B of headroom. STANDARDIZED IS BINDING, and the 10-Q says so directly: headroom is 3.1 points Standardized against 6.2 Advanced (16.2% versus 10.0%), 2.0 on Tier 1 leverage (6.0% versus 4.0%) and 1.4 on the SLR (4.9% versus 3.5%, the requirement cut by the eSLR reform adopted 1 January 2026). The 11.8% requirement holds until 1 October 2027 on the Federal Reserve's own confirmation. BUYBACK AND DIVIDEND: $3,250M repurchased in the first half ($1,750M in March at an average $169.15, $1,500M in June at an average $197.64), against a $20B multi-year authorisation reauthorised without an expiry from the third quarter of 2026 - about 6.2 half-years, or 3.1 years, at that pace. The quarterly dividend was raised 15 cents to $1.15 payable 14 August 2026, a 2.14% yield on the $214.86 tape. THE PAYOUT PREMISE, WHICH IS NOT BAC'S AND NOT GOLDMAN'S. Morgan Stanley returned $6,334M to common in the first half - $3,250M of buybacks and $3,084M of dividends, the $3,385M cash-dividend line less $301M of preferred - against $10,847M of first-half earnings applicable to common. That is a 58.4% payout, NOT the roughly 100% of BAC or the 99.5% of GS. And unlike Goldman's, the gap is not a policy choice being spent down: holding the 31 December 2025 Standardized CET1 ratio of 15.05% against the $36,882M of Standardized RWA growth in the half required retaining $5,551M, 51.2% of what was earned, which implies a 48.8% SUSTAINABLE payout. Morgan Stanley paid 58.4% and the ratio duly slipped from 15.05% to 14.86%. So 'earnings are distributable' is HONEST HERE ONLY AT ABOUT HALF: the engine's implicit full distribution overstates distributable cash by roughly $11.1B a year while RWAs grow at the first-half pace. That is stated in prose rather than plugged into capexIntensity, because programme spend is deducted pre-tax and would corrupt the calibration above. LIMITATION ONE, THE LABELS: 'Enterprise value' is equity value and 'Net cash' is a chosen zero, not a measured balance. Read them any other way and the page misleads. LIMITATION TWO, THE SHARE COUNT: the engine divides by a flat 1,571,931,108 period-end BASIC shares, the same convention the BAC, JPM and GS pages use. That is CORRECT arithmetic - the model discounts total firm earnings and divides by today's count, and buybacks at fair value are NPV-neutral, so shrinking the count would double-count them. What it misstates is the per-share EARNINGS path: the terminal four quarters produce $25.007B of free cash flow, $15.91 of implied EPS on today's count but $17.84 on the 1,401.5M shares the first-half buyback pace of 17.94M shares a half-year (1.14% of the count, 2.27% a year) would reach by 2031 - so the model's implied terminal EPS runs 10.8% below a Street figure built on a shrinking count. The buyback shows up here as price appreciation, not as EPS growth. THE DILUTED ALTERNATIVE: average diluted shares were 1,569 million in the basis quarter - UNUSUALLY, 2.9 million BELOW period-end basic, 0.19%, because the count is falling through the quarter. Substituting it would RAISE fair value from $190.44 to about $190.80, +0.19%. This is the opposite sign and a tenth of the magnitude of the Goldman case, where average diluted ran 2.2% higher and flipped the headline from +0.8% to -1.4%. THE THREE-WAY CROSS-CHECK, AND IT IS WORSE THAN GOLDMAN'S - which is the point of the page, not a footnote. The tape is 4.0402x tangible book. This DCF is $190.44, 3.581x. The Gordon identity at a 9.5% cost of equity and 4% growth justifies 4.145x ($220.46, +2.6% on the tape) on the record 26.8% first-half ROTCE, 3.524x ($187.39, -12.8%) on the trailing-twelve-month 23.38%, 2.909x ($154.71, -28.0%) on Morgan Stanley's own published 20% goal, and 2.473x ($131.50, -38.8%) on the 17.6% 2021-2025 average the company printed itself. The DCF lands on the trailing-twelve-month rung, not the record-half rung, and the three checks AGREE only at the top of the ladder and only because that rung capitalises one strong half-year. Goldman's equivalent ladder bottomed 40% below on a through-cycle 16%; Morgan Stanley's bottoms 38.8% below on a five-year average the company chose to publish. THE MOST SENSITIVE INPUT IS THE EXIT MULTIPLE and the second is the cost of equity, both measured on this model rather than asserted: 8.46x pre-tax (an 11x P/E) gives $170.07 and 11.54x (a 15x P/E) gives $210.81, plus or minus 10.7%, while 8.5% and 10.5% costs of equity give $198.01 and $183.26, +4.0% and -3.8%. Both inputs are doing the same job - deciding whether the 26.6% quarter is the new normal - and nothing about the DCF's construction settles that. TERMINAL SANITY CHECK: $25.007B of terminal-year earnings would be a 20% ROTCE - the company's own goal - only on $125.0B of tangible common equity, 49.5% above today's $83,602M, which is 8.4% a year. At the 58.4% payout actually run in the first half, retaining 41.6% of roughly $22B a year adds about $9.2B a year, 10.9% of today's tangible book. The terminal earnings are therefore consistent with a growing equity base at the company's published return goal, not with a permanently record return. SEGMENT AND SOURCE BASIS: U.S. GAAP throughout, fiscal quarters are calendar quarters, so 2026 Q2 is the June quarter and seasonal index 0 is January-March. From 1Q26 Morgan Stanley STOPPED publishing its ex-DCP non-GAAP net revenue and compensation measures - it now hedges deferred-cash-plan awards with derivatives - so 2026 has one presentation and every figure here is the GAAP one. All fifty-six segment data points are DISCLOSED, none derived: they are printed in the Consolidated Financial Summary of the quarterly financial supplements, and none is flagged estimated. THE LOCAL SERIES MUST NOT BE USED as a cross-check: data/companies/ms/series.json carries revenue on a net-revenues-LESS-provision basis from 2024 Q1 to 2025 Q4 and switches to gross net revenues from 2026 Q1, so it sits 0.1% to 1.2% below this history in eight of ten stored quarters and its 2025 Q4 figure of $17,872M is $18M below what Morgan Stanley reported. The history here comes from the filings. Reference price is the $214.86 close captured on 27 August 2026 in data/prices-close.json; data/companies/ms/profile.json still carries a stale $227.09 and a stale 1,589,309,311 share count, and using either would have overstated P/TBV by 5.7% and the count by 1.1%. NOT ASSERTED: no consensus block exists for MS in this repository, so nothing on this page says the quarter beat or missed. The only forward guides on the call - a modest sequential Q3 NII increase and a 22-23% full-year tax rate - exist solely on a transcript the capture marks NON-AUTHORITATIVE and are not model inputs.
The June quarter is a peak, not a level. Morgan Stanley's own strategic update prints a ROTCE history of 9.3 / 9.2 / 13.5 / 13.4 / 15.2 / 19.8 / 15.3 / 12.8 / 18.8 / 21.6 for 2016 through 2025 - a series that fell seven points in 2022 and two and a half more in 2023, from a 2021 peak that looked as durable then as 2026 does now. This case runs Institutional Securities back to a 31.0% terminal margin against the 33.0% base assumption, removes the stock-plan IPO half of Wealth Management's record $148.1B of net new assets, and lets the $98M firm provision normalise. The disclosure supports each leg: the release itself says just over half of the flows were IPO-related, and the Institutional Other line has already swung $354M year on year to -$152M on corporate-loan marks. What it does NOT assume is a capital event - 14.9% Standardized CET1 against an 11.8% requirement is not in question. The exit is 6.92x pre-tax, a 9x P/E grossed down by the 23.07% tax rate, at a 10.5% cost of equity. Result: $114.53 a share, -46.70%, an implied 2.154x tangible book - above the 2016-2020 era but below every rung of the Gordon ladder.
Latest: $22.30B (2031Q2E)
| Period | Value |
|---|---|
| 2023Q1 | $14.52B |
| 2023Q2 | $13.46B |
| 2023Q3 | $13.27B |
| 2023Q4 | $12.90B |
| 2024Q1 | $15.14B |
| 2024Q2 | $15.02B |
| 2024Q3 | $15.38B |
| 2024Q4 | $16.22B |
| 2025Q1 | $17.74B |
| 2025Q2 | $16.79B |
| 2025Q3 | $18.22B |
| 2025Q4 | $17.89B |
| 2026Q1 | $20.58B |
| 2026Q2 | $21.35B |
| 2026Q3E | $21.42B |
| 2026Q4E | $21.56B |
| 2027Q1E | $21.48B |
| 2027Q2E | $21.45B |
| 2027Q3E | $21.55B |
| 2027Q4E | $21.71B |
| 2028Q1E | $21.64B |
| 2028Q2E | $21.62B |
| 2028Q3E | $21.73B |
| 2028Q4E | $21.91B |
| 2029Q1E | $21.84B |
| 2029Q2E | $21.83B |
| 2029Q3E | $21.95B |
| 2029Q4E | $22.14B |
| 2030Q1E | $22.07B |
| 2030Q2E | $22.06B |
| 2030Q3E | $22.19B |
| 2030Q4E | $22.38B |
| 2031Q1E | $22.31B |
| 2031Q2E | $22.30B |
What drives each segment
Institutional Securities
Growth pathInvestment Banking, Equity, Fixed Income and a residual Other line that marks corporate loans. $11,040M of net revenues in the basis quarter - 51.7% of the firm before eliminations and 44% above a year earlier, an all-time record on the firm's own reckoning. Pre-tax income doubled to $4,262M, a 38.61% margin against a 27.6% margin a year earlier, so this was operating leverage and not only a revenue rebound. Morgan Stanley publishes revenue sub-lines inside the segment (Advisory $798M, equity underwriting $851M, fixed income underwriting $788M, Equity $6,300M, Fixed Income $2,455M, Other -$152M) but never pre-tax income beneath the segment, so the line is projected as sequential growth on reported segment net revenues and is not split.
Latest: $10.60B (2031Q2E)
| Period | Value |
|---|---|
| 2023Q1 | $6.80B |
| 2023Q2 | $5.65B |
| 2023Q3 | $5.67B |
| 2023Q4 | $4.94B |
| 2024Q1 | $7.02B |
| 2024Q2 | $6.98B |
| 2024Q3 | $6.82B |
| 2024Q4 | $7.27B |
| 2025Q1 | $8.98B |
| 2025Q2 | $7.64B |
| 2025Q3 | $8.52B |
| 2025Q4 | $7.93B |
| 2026Q1 | $10.72B |
| 2026Q2 | $11.04B |
| 2026Q3E | $10.96B |
| 2026Q4E | $10.90B |
| 2027Q1E | $10.84B |
| 2027Q2E | $10.80B |
| 2027Q3E | $10.76B |
| 2027Q4E | $10.73B |
| 2028Q1E | $10.70B |
| 2028Q2E | $10.68B |
| 2028Q3E | $10.66B |
| 2028Q4E | $10.65B |
| 2029Q1E | $10.64B |
| 2029Q2E | $10.63B |
| 2029Q3E | $10.62B |
| 2029Q4E | $10.61B |
| 2030Q1E | $10.61B |
| 2030Q2E | $10.60B |
| 2030Q3E | $10.60B |
| 2030Q4E | $10.60B |
| 2031Q1E | $10.60B |
| 2031Q2E | $10.60B |
Assumptions & reasoning
- The 38.61% margin is PRE-TAX INCOME margin - $4,262M on $11,040M of segment net revenues - already net of $6,707M of segment non-interest expenses AND of the segment's own $71M provision for credit losses. It is NOT pre-provision pre-tax income, which would read 39.25%.
- Segment pre-tax income DOUBLED year on year on a 44% revenue gain, so the margin moved from 27.6% to 38.61%: operating leverage, not only a revenue rebound. The terminal 33.0% sits above the 32.68% 2024-25 blend and below the 35.85% last-six-quarter blend, because 38.61% is the highest of the fourteen disclosed quarters.
- ASEASONAL, and this is the vertical where the BAC and GS pages disagreed. Ratio to a CENTRED four-quarter moving average over 2023 Q3-2025 Q4 returns [1.1352, 0.9932, 0.9811, 0.8905], signal 0.2447 against a worst window spread of 0.1316 - 1.86:1. That clears the spread gate but sits below the 2.34:1 at which Goldman's Global Banking & Markets was REJECTED and far below the 8.6:1 that earned BAC's Global Markets its factors. No factors are carried.
- Three things killed the seasonality. The Q2 windows sign-flip (1.0376 in 2024 against 0.9336 in 2025). The Q4 windows spread 13.2 points (0.8253 / 0.9569 / 0.8688). And the two quarters outside the centred window contradict the shape outright: a 1.135 Q1 factor against a 0.993 Q2 factor implies Q2 below Q1, yet 2026 Q2 printed $11,040M against $10,721M in 2026 Q1, up 3.0%.
- No sub-line split is attempted. Morgan Stanley publishes revenue beneath the segment - Advisory $798M, equity underwriting $851M, fixed income underwriting $788M, Equity $6,300M, Fixed Income $2,455M, Other -$152M - but pre-tax income ONLY at segment level, so Banking cannot be separated from Markets without inventing a margin. Note that Other is NEGATIVE, a $354M year-on-year swing on corporate-loan marks, and it sits inside this segment total.
Wealth Management
Growth pathFees on advised assets, transactional revenue, and net interest on $436B of deposits and $195.7B of bank loans. $8,856M of net revenues in the basis quarter - 41.5% of the firm before eliminations - at a 30.45% pre-tax margin, the first time the segment has printed above the company's published 30% goal in two consecutive quarters. Total client assets reached $8,084B and, with Investment Management's $2,004B, crossed the $10 trillion mark the company set as a firmwide goal. The revenue mix is disclosed (asset management $5,261M, transactional $1,167M, net interest $2,254M, other $174M) but pre-tax income is published only for the segment as a whole, so the line is projected as sequential growth and is NOT split.
Latest: $10.07B (2031Q2E)
| Period | Value |
|---|---|
| 2023Q1 | $6.56B |
| 2023Q2 | $6.66B |
| 2023Q3 | $6.40B |
| 2023Q4 | $6.64B |
| 2024Q1 | $6.88B |
| 2024Q2 | $6.79B |
| 2024Q3 | $7.27B |
| 2024Q4 | $7.48B |
| 2025Q1 | $7.33B |
| 2025Q2 | $7.76B |
| 2025Q3 | $8.23B |
| 2025Q4 | $8.43B |
| 2026Q1 | $8.52B |
| 2026Q2 | $8.86B |
| 2026Q3E | $8.94B |
| 2026Q4E | $9.02B |
| 2027Q1E | $9.10B |
| 2027Q2E | $9.17B |
| 2027Q3E | $9.24B |
| 2027Q4E | $9.30B |
| 2028Q1E | $9.37B |
| 2028Q2E | $9.43B |
| 2028Q3E | $9.49B |
| 2028Q4E | $9.54B |
| 2029Q1E | $9.60B |
| 2029Q2E | $9.65B |
| 2029Q3E | $9.71B |
| 2029Q4E | $9.76B |
| 2030Q1E | $9.81B |
| 2030Q2E | $9.86B |
| 2030Q3E | $9.92B |
| 2030Q4E | $9.97B |
| 2031Q1E | $10.02B |
| 2031Q2E | $10.07B |
Assumptions & reasoning
- The 30.45% margin is PRE-TAX INCOME margin - $2,697M on $8,856M - net of $6,132M of segment non-interest expenses AND of the segment's own $27M provision. The release rounds the same figure to 30.5%.
- The 30.0% terminal margin is DISCLOSED, not assumed: 'WM Pre-Tax Margin 30%' is one of the four Firmwide Goals Morgan Stanley published on its own 4Q25 Strategic Update. The model holds the company's published goal rather than extrapolating the 30.45% basis print or the 29.68% last-six-quarter blend, so the glide closes a 45-basis-point gap and barely bites.
- WHY NOT A SUBSCRIPTION DRIVER, answered explicitly. The disclosure is the best in the firm and the derived fee rate is remarkably stable: asset management revenue over average fee-based client assets is 72.4bp annualised in the basis quarter ($5,261M / $2,907B), 73.3bp in 2026 Q1 and 73.1bp in 2025 Q2 - a nine-basis-point band over five quarters. That prices asset management. It does not price the segment: asset management is 59.41% of net revenues and the other 40.6% (transactional $1,167M, net interest $2,254M, other $174M) turns on client activity and the rate curve, which the company does not project.
- Splitting the fee business from the spread business would require a pre-tax margin for each, and Morgan Stanley publishes pre-tax income ONLY at segment level. Goldman's Asset & Wealth Management failed the same test at 73% fee coverage; Morgan Stanley's coverage is lower. The fee rate and net new assets are recorded as the evidence the growth rate is anchored on, not as the driver.
- ASEASONAL by the gate itself. Centred four-quarter factors are [0.9950, 0.9865, 1.0059, 1.0127], a 2.6-point band, and the worst window spread of 0.0488 is NEARLY DOUBLE the whole 0.0262 signal - 0.54:1. That is noise on a fee-and-spread annuity, so no factors are carried.
- ON THE RECORD FLOWS: $148.1B of net new assets is 2.0% of opening client assets in a single quarter and 150% above a year earlier, but the release says 'just over half represented inflows related to IPOs of certain clients in our Workplace channel.' Roughly $74B of it is a function of a hot issuance window rather than of advisor recruiting, which is why the opening growth rate is set below the trailing mean.
Investment Management
Growth pathAsset management and related fees on $2,004B of assets under management or supervision, plus performance-based income. $1,646M of net revenues in the basis quarter, 7.7% of the firm before eliminations and the smallest of the three segments, at a 24.54% pre-tax margin. Long-term net flows were +$7.5B, driven entirely by Alternatives and Solutions (+$12.7B) against Equity outflows of -$12.5B. This is the one line in the firm with a stable, mechanically identifiable quarterly shape.
Latest: $1.88B (2031Q2E)
| Period | Value |
|---|---|
| 2023Q1 | $1.29B |
| 2023Q2 | $1.28B |
| 2023Q3 | $1.34B |
| 2023Q4 | $1.46B |
| 2024Q1 | $1.38B |
| 2024Q2 | $1.39B |
| 2024Q3 | $1.46B |
| 2024Q4 | $1.64B |
| 2025Q1 | $1.60B |
| 2025Q2 | $1.55B |
| 2025Q3 | $1.65B |
| 2025Q4 | $1.72B |
| 2026Q1 | $1.53B |
| 2026Q2 | $1.65B |
| 2026Q3E | $1.71B |
| 2026Q4E | $1.84B |
| 2027Q1E | $1.73B |
| 2027Q2E | $1.68B |
| 2027Q3E | $1.75B |
| 2027Q4E | $1.89B |
| 2028Q1E | $1.78B |
| 2028Q2E | $1.73B |
| 2028Q3E | $1.80B |
| 2028Q4E | $1.94B |
| 2029Q1E | $1.83B |
| 2029Q2E | $1.77B |
| 2029Q3E | $1.85B |
| 2029Q4E | $1.99B |
| 2030Q1E | $1.88B |
| 2030Q2E | $1.83B |
| 2030Q3E | $1.90B |
| 2030Q4E | $2.05B |
| 2031Q1E | $1.93B |
| 2031Q2E | $1.88B |
Assumptions & reasoning
- The 24.54% margin is PRE-TAX INCOME margin - $404M on $1,646M - net of $1,242M of segment non-interest expenses. The segment carries NO provision: firm $98M less Institutional Securities $71M less Wealth Management $27M leaves exactly nil. The supplement rounds the margin to 25%.
- SEASONALITY APPLIED, and this is the only line in the firm that earns factors: [0.9924, 0.9569, 0.9909, 1.0598] by ratio to a CENTRED four-quarter moving average over 2023 Q3-2025 Q4, normalised to a mean of exactly 1.0000. Signal 0.1028 against a worst window spread of 0.0430 is 2.39:1. What decides it is the Q4 cluster - 1.0627, 1.0653, 1.0576 across three years, a spread of 0.0077, the tightest anywhere in the segment history.
- Both estimators agree on rank and direction: ratio-to-year-mean gives [0.9607, 0.9505, 1.0001, 1.0887], Q4 highest and Q2 lowest in both. The two most recent March quarters confirm the fall-back, -2.5% sequential in 2025 Q1 and -10.8% in 2026 Q1. The basis quarter is therefore DESEASONALISED to $1,646M / 0.9569 = $1,720.1M before the growth driver runs, so growthQoQ is a trend rate and not a sequential print.
- HONEST CAVEAT ON THE MECHANISM: it is not the obvious one. Performance-based income does NOT peak in Q4 ($61M in 4Q23, $88M in 4Q24, $71M in 4Q25, against $151M in 1Q25 and $117M in 3Q25); the Q4 lift sits in the asset-management-and-related-fees line itself (1,555 against 1,384 in 2024, 1,649 against 1,534 in 2025). Morgan Stanley does not explain it, so the pattern is carried as empirical and stable rather than as a disclosed mechanism, and it should be re-tested after 2026 Q4 prints.
- The seasonality is nearly weightless in any case: the segment is 7.7% of firm net revenues and 5.5% of firm pre-tax income, so a 6% Q4 factor moves firm revenue by under half a point. Long-term net flows were +$7.5B against +$12.2B a year earlier, driven entirely by Alternatives and Solutions (+$12.7B) against a sixth consecutive quarter of Equity outflows (-$12.5B), which is why the terminal margin is set at 21.0% between the 21.11% 2024-25 blend and the 22.27% last-six blend.
Intersegment Eliminations
Growth pathThe fourth reported line in Morgan Stanley's own segment table and the reason the other three sum above the firm. It is NEGATIVE in every one of the fourteen quarters, -$194M of net revenues and -$15M of pre-tax income in the basis quarter, and it has grown roughly in step with intersegment activity (from -$128M in 2023 Q1). It is carried as its own vertical because without it the verticals would overstate reported net revenues by 0.91% in the basis quarter and the reconciliation would not close. It is not a business and has no thesis beyond that.
Latest: -$245M (2031Q2E)
| Period | Value |
|---|---|
| 2023Q1 | -$128M |
| 2023Q2 | -$138M |
| 2023Q3 | -$136M |
| 2023Q4 | -$153M |
| 2024Q1 | -$137M |
| 2024Q2 | -$141M |
| 2024Q3 | -$157M |
| 2024Q4 | -$165M |
| 2025Q1 | -$173M |
| 2025Q2 | -$167M |
| 2025Q3 | -$184M |
| 2025Q4 | -$190M |
| 2026Q1 | -$195M |
| 2026Q2 | -$194M |
| 2026Q3E | -$196M |
| 2026Q4E | -$198M |
| 2027Q1E | -$200M |
| 2027Q2E | -$202M |
| 2027Q3E | -$205M |
| 2027Q4E | -$207M |
| 2028Q1E | -$209M |
| 2028Q2E | -$212M |
| 2028Q3E | -$214M |
| 2028Q4E | -$217M |
| 2029Q1E | -$219M |
| 2029Q2E | -$222M |
| 2029Q3E | -$225M |
| 2029Q4E | -$227M |
| 2030Q1E | -$230M |
| 2030Q2E | -$233M |
| 2030Q3E | -$236M |
| 2030Q4E | -$239M |
| 2031Q1E | -$242M |
| 2031Q2E | -$245M |
Assumptions & reasoning
- This is the structural difference between the Morgan Stanley page and the Goldman page. Goldman has three segments that sum exactly to total net revenues with no elimination; Morgan Stanley has three segments PLUS a published Intersegment Eliminations line, and reconciliation requires all four. Without it the verticals would overstate reported net revenues by 0.91% in the basis quarter.
- Nothing here is invented. The line is printed in the Consolidated Financial Summary of every quarterly financial supplement, on BOTH the net revenue table and the pre-tax income table: -$194M of net revenues and -$15M of income before provision for income taxes in the basis quarter, and negative in all fourteen quarters back to -$128M in 2023 Q1.
- The 7.732% margin is -$15M over -$194M. BOTH figures are negative, so the ratio is POSITIVE, and a positive margin applied to negative revenue correctly reproduces negative pre-tax income: -194 x 7.732% = -15.0. The terminal 7.0% sits between the 6.86% fourteen-quarter blend and the 8.16% last-six blend; the ratio is stable and immaterial.
- capexIntensity is EXACTLY ZERO, and this is the one place the 0.2% premises convention must not be applied. Revenue is negative in all fourteen quarters, so a positive intensity would produce a negative capex - a phantom cash inflow that would flatter free cash flow. For the same reason this vertical carries NO seasonal factors: multiplying a negative base by a factor above 1.0 deepens the drag in exactly the quarters a factor above 1.0 is meant to signal strength.
- Every scenario neutralises this line. bear, bull and pick each carry a verticalDelta on intersegmentEliminations that exactly cancels the firm-wide marginDelta, because a reconciling line is not a business and should not respond to a view on the cycle.
Where each case comes from
Pick case — primary sources
The primary sources this case is built from — filings, calls and posts. Where they are claims by an interested party rather than disclosures, every number in the Pick column is what happens if they are taken at face value.
Morgan Stanley's own Firmwide Goals and the quarter that met them
- Jan 15, 2026 WM Pre-Tax Margin 30% Client Assets $10 Trillion + ROTCE 20% Efficiency Ratio 70% - Morgan Stanley: Four Pillars of the Integrated Firm, Driving Toward Firmwide Goals
- Jul 15, 2026 Return on average tangible common equity 26.6%; firm expense efficiency ratio 65% against 71% a year earlier; income before provision for income taxes $7,348 million, up 59%
- Jul 15, 2026 Total client assets $8,084 billion, up 25% year on year; Total Assets Under Management or Supervision $2,004 billion, up 17% year on year
From cash flow to fair value
| Present value of free cash flow, 20 quarters | $75.13B |
| Terminal-year revenue | $89.18B |
| Terminal-year EBITDA | $24.97B |
| Exit multiple, on ebitda | 6.9x |
| Terminal value | $172.82B |
| Discounted at 10.5% a year, terminal value becomes | $104.90B |
| Enterprise value | $180.03B |
| Net cash | $0 |
| Equity value | $180.03B |
| Shares | 1.57B |
| Fair value per share | $114.53 |
| Against the current price of $214.86 | -47% |
THIS IS AN EQUITY DCF WEARING AN ENTERPRISE-VALUE ENGINE'S LABELS, the construction proved on the BAC, JPM and GS pages, and every input is substituted to make that reading correct. The four verticals are the four lines of Morgan Stanley's own segment table - Institutional Securities, Wealth Management, Investment Management AND Intersegment Eliminations - which sum EXACTLY to reported total net revenues in all fourteen quarters and whose pre-tax income sums EXACTLY to firm income before provision for income taxes in all fourteen. 'EBITDA margin' is PRE-TAX INCOME margin, already net of segment non-interest expenses and of each segment's own provision for credit losses. corporate.taxRate is the basis quarter's own 23.07% GAAP effective rate on a presentation that carries NO fully-taxable-equivalent adjustment. overheadPctRevenue of 1.32% carries preferred dividends and noncontrolling interests, grossed up. netCash is a deliberate ZERO. THE CALIBRATION IS THE TEST OF ALL OF IT: ($11,040 x 38.61%) + ($8,856 x 30.45%) + ($1,646 x 24.54%) + (-$194 x 7.732%) = $7,348M of segment pre-tax, less 1.32% x $21,348M of overhead ($281.79M), less 0.2% x $21,542M of capex ($43.08M), all times (1 - 0.2307), gives $5,402.9M against actual earnings applicable to common shareholders of $5,436M - a -0.61% error. THE ENTIRE RESIDUAL IS THE CAPEX PROXY: set capexIntensity to zero and the calibration is $5,436.0M, a +0.001% error. The 0.2% is kept for comparability with the BAC, JPM and GS pages, and Morgan Stanley discloses no capital-expenditure line to check it against, unlike Goldman. If a future revision breaks this calibration, the tax basis or the margin substitution has drifted. THREE-WAY CROSS-CHECK, AND IT IS WORSE THAN GOLDMAN'S - the page must lead with that, not bury it. At a 9.5% cost of equity and 4% growth the Gordon-justified multiple is (26.8% - 4%) / (9.5% - 4%) = 4.145x tangible book, $220.46 a share against a $214.86 tape, +2.6%. But that capitalises the record first half. On the trailing-twelve-month ROTCE of 23.38% the same identity gives 3.524x, $187.39, 12.8% BELOW the tape. On Morgan Stanley's own published 20% ROTCE goal it gives 2.909x, $154.71, 28.0% below. And on the company's own 2021-2025 average ROTCE of 17.6% - a number Morgan Stanley printed on its own strategic-update slide - it gives 2.473x, $131.50, 38.8% below. Goldman's equivalent ladder bottomed at 40% below on a through-cycle 16%; Morgan Stanley's bottoms at 38.8% on a five-year average the company chose to publish. THE SENSITIVITY IS MEASURED, NOT ASSERTED, and both figures are recomputed from this model. The exit multiple is the most sensitive input: holding everything else, 11x P/E (8.46x pre-tax) gives $170.07 and 15x (11.54x) gives $210.81, so a two-turn move either way is worth 10.7% of fair value in each direction. Cost of equity is second and smaller than it looks on a terminal value that dominates: 8.5% gives $198.01 (+4.0%) and 10.5% gives $183.26 (-3.8%). Both are defensible readings of the same inversion, and neither settles whether the 26.6% quarter is the new normal.
Read the other way round: at $214.86 the market is paying 17.3x terminal-year revenue, holding every other assumption on this page fixed. That is the number to argue about.
The projected path
| Quarter | Institutional Securities | Wealth Management | Investment Management | Intersegment Eliminations | Revenue | YoY | EBITDA | Capex | FCF | R40 | PV of FCF |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 Q3E | $10.96B | $8.94B | $1.71B | -$196M | $21.42B | +18% | $6.57B | $43M | $5.02B | +41 | $4.90B |
| 2026 Q4E | $10.90B | $9.02B | $1.84B | -$198M | $21.56B | +21% | $6.54B | $44M | $4.99B | +44 | $4.75B |
| 2027 Q1E | $10.84B | $9.10B | $1.73B | -$200M | $21.48B | +4% | $6.46B | $43M | $4.93B | +27 | $4.58B |
| 2027 Q2E | $10.80B | $9.17B | $1.68B | -$202M | $21.45B | +0% | $6.40B | $43M | $4.89B | +23 | $4.43B |
| 2027 Q3E | $10.76B | $9.24B | $1.75B | -$205M | $21.55B | +1% | $6.37B | $44M | $4.87B | +23 | $4.30B |
| 2027 Q4E | $10.73B | $9.30B | $1.89B | -$207M | $21.71B | +1% | $6.36B | $44M | $4.86B | +23 | $4.19B |
| 2028 Q1E | $10.70B | $9.37B | $1.78B | -$209M | $21.64B | +1% | $6.31B | $44M | $4.82B | +23 | $4.05B |
| 2028 Q2E | $10.68B | $9.43B | $1.73B | -$212M | $21.62B | +1% | $6.28B | $44M | $4.80B | +23 | $3.93B |
| 2028 Q3E | $10.66B | $9.49B | $1.80B | -$214M | $21.73B | +1% | $6.27B | $44M | $4.79B | +23 | $3.83B |
| 2028 Q4E | $10.65B | $9.54B | $1.94B | -$217M | $21.91B | +1% | $6.28B | $44M | $4.80B | +23 | $3.74B |
| 2029 Q1E | $10.64B | $9.60B | $1.83B | -$219M | $21.84B | +1% | $6.25B | $44M | $4.77B | +23 | $3.63B |
| 2029 Q2E | $10.63B | $9.65B | $1.77B | -$222M | $21.83B | +1% | $6.23B | $44M | $4.76B | +23 | $3.53B |
| 2029 Q3E | $10.62B | $9.71B | $1.85B | -$225M | $21.95B | +1% | $6.23B | $44M | $4.76B | +23 | $3.44B |
| 2029 Q4E | $10.61B | $9.76B | $1.99B | -$227M | $22.14B | +1% | $6.25B | $45M | $4.78B | +23 | $3.37B |
| 2030 Q1E | $10.61B | $9.81B | $1.88B | -$230M | $22.07B | +1% | $6.23B | $45M | $4.76B | +23 | $3.27B |
| 2030 Q2E | $10.60B | $9.86B | $1.83B | -$233M | $22.06B | +1% | $6.22B | $45M | $4.75B | +23 | $3.19B |
| 2030 Q3E | $10.60B | $9.92B | $1.90B | -$236M | $22.19B | +1% | $6.23B | $45M | $4.76B | +23 | $3.11B |
| 2030 Q4E | $10.60B | $9.97B | $2.05B | -$239M | $22.38B | +1% | $6.26B | $45M | $4.78B | +22 | $3.05B |
| 2031 Q1E | $10.60B | $10.02B | $1.93B | -$242M | $22.31B | +1% | $6.24B | $45M | $4.77B | +22 | $2.97B |
| 2031 Q2E | $10.60B | $10.07B | $1.88B | -$245M | $22.30B | +1% | $6.24B | $45M | $4.76B | +22 | $2.89B |
Every row is projected. A year-over-year change is shown only where the quarter it compares against exists — an em dash means there is no comparable quarter, not a flat year.
Model revisions
Assumptions are marked to reality as each quarter prints. Every change is appended here, with the fair value the model produced at the time, so the model's own history stays visible.
| Date | Changed | Fair value then | Note |
|---|---|---|---|
| 2026-08-29 | all | $190.44 | Initial model. Four verticals on the four disclosed lines of Morgan Stanley's own segment table - Institutional Securities, Wealth Management, Investment Management and the published Intersegment Eliminations - fourteen quarters each from 2023 Q1, summing EXACTLY to reported total net revenues in all fourteen and to firm income before provision for income taxes in all fourteen. Equity-level DCF: pre-tax income margins net of each segment's own provision, a 23.07% basis-quarter GAAP effective rate, 1.32% overhead carrying preferred dividends and noncontrolling interests, netCash a deliberate zero, a 9.5% cost of equity inverted from P/TBV = (ROTCE - g)/(CoE - g), and a 10.0x pre-tax exit that is a 13x P/E grossed down by tax. Seasonality on Investment Management only. Calibration: the first projected quarter's free cash flow is $5,415.8M against $5,436M of actual 2026 Q2 earnings applicable to common, -0.37%. |