DOCU · Forward model · Subscription
What has to happen in Subscription
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Subscription
97.7% of revenue and the whole argument. Docusign sells ratable one-to-three-year subscriptions to its IAM platform, e-signature and CLM products, billed a year in advance, to approximately 284,000 direct-sales accounts drawn from a base of nearly 1.9 million total customers. The line has grown every year and decelerated every year: 49% in the pandemic fiscal 2021, 8% in fiscal 2026, a guided 9% for fiscal 2027 of which the company says about 1.3 points is currency. The reacceleration case is Intelligent Agreement Management, which went from 2.3% of annual recurring revenue at January 2025 to 10.8% at January 2026 and 12.6% at April 2026 - but no filing carries an IAM revenue line, and guided ARR growth of 8.25-8.75% is not yet faster than the revenue it is replacing. So the driver here is the thing Docusign does publish every quarter: how many direct accounts it has, and what each one is worth.
Latest: $1.16B (2032Q1E)
| Period | Value |
|---|---|
| 2024Q1 | $639M |
| 2024Q2 | $669M |
| 2024Q3 | $682M |
| 2024Q4 | $696M |
| 2025Q1 | $691M |
| 2025Q2 | $717M |
| 2025Q3 | $735M |
| 2025Q4 | $758M |
| 2026Q1 | $746M |
| 2026Q2 | $784M |
| 2026Q3 | $801M |
| 2026Q4 | $819M |
| 2027Q1 | $811M |
| 2027Q2E | $847M |
| 2027Q3E | $867M |
| 2027Q4E | $889M |
| 2028Q1E | $879M |
| 2028Q2E | $916M |
| 2028Q3E | $936M |
| 2028Q4E | $958M |
| 2029Q1E | $946M |
| 2029Q2E | $986M |
| 2029Q3E | $1.01B |
| 2029Q4E | $1.03B |
| 2030Q1E | $1.01B |
| 2030Q2E | $1.06B |
| 2030Q3E | $1.08B |
| 2030Q4E | $1.10B |
| 2031Q1E | $1.08B |
| 2031Q2E | $1.13B |
| 2031Q3E | $1.15B |
| 2031Q4E | $1.17B |
| 2032Q1E | $1.16B |
Assumptions & reasoning
- Every quarter of this history is a filed number, not an allocation. The first twelve are the Subscription line of the condensed consolidated statements of operations in each quarterly earnings release; the thirteenth is the Subscription revenue line of the revenue note in the fiscal 2027 Q1 Form 10-Q, because Docusign combined the two revenue lines on the face of the income statement effective that quarter. Nothing here is estimated and nothing was apportioned.
- The 52.6% EBITDA margin is a CALIBRATED CASH margin, not a reported one, and reading it as an operating margin will mislead. Docusign's non-GAAP EBITDA margin is 33.7% - non-GAAP operating income of $967.9m plus $116.1m of depreciation over $3,219.5m of fiscal 2026 revenue. Free cash flow ran nine points above that, at $1,058.6m or 32.9% of revenue, because $622.3m of stock compensation is non-cash and contract liabilities grew $177.2m. This engine has no concept for either, so the calibration lives in the margin: solving 32.9% = (E - 3.5%) x (1 - 21%) gives 45.1% consolidated, and adding back the 7.5% corporate overhead line gives 52.6% here.
- Margin and capex are the consolidated figures. Docusign operates one operating and one reportable segment whose chief operating decision maker reviews consolidated net income, so no line-level profitability exists to model and this spec asserts no margin difference between subscription and services.
- Direct customer counts are disclosed each quarter but with an 'approximately' or 'over' qualifier at three significant figures - 268,000, 271,000, 276,000, 280,000, 284,000 across the last five quarters. The level is dependable; a single quarter's net adds carry about a thousand customers of rounding noise, which is why the driver uses a fitted central rate rather than the last disclosed delta.
- The 284,000 direct accounts are the monetised base, but this revenue line also contains the self-service revenue of the other roughly 1.6 million customers. ARPU here is therefore a monetisation index for the direct base, not an average contract value; it is internally consistent because it is derived from, and reconciles back to, the same disclosed revenue line.
- The seasonal factors are fitted by ratio to a centred four-quarter moving average and have a mechanism behind them, not just a shape: Docusign's fiscal Q1 runs 1 February to 30 April and is 89 or 90 days against 92 for each of the other three, and subscription revenue is ratable. Pure day count predicts 0.977 / 1.006 / 1.006 / 1.006 against the fitted 0.980 / 1.003 / 1.006 / 1.011. The signal is 3.06% against a worst window-to-window spread of 0.67%.
- Because the basis quarter is fiscal Q1 and carries the 0.9803 factor, the ARPU input is set on the DESEASONALISED base: $971.27 a month, against $952.14 if the basis quarter is read straight. The engine applies the seasonal factor after the driver, so using the seasonalised figure would understate every projected quarter by about 2%.