Earnings call

Apple Inc. Apple Inc. · Q2 2026 call

Call heldJul 30, 2026
Time2:00 p.m. Pacific
CEOTim Cook

What the CEO argued

Cook used his last earnings call to argue that Apple's problem is a good one: iPhone grew 22% and Mac 29%, and the shortfall he had to explain was supply, not demand. He named the cause as a demand forecast miss on advanced-node silicon rather than any failure at a partner or supplier, said the company has been pulling supply forward and is near the limit of that, and described memory pricing as a 100-year flood that forced Apple to raise prices reluctantly. Around that he set the succession — this is his final call, John Ternus leads the next one — Siri AI shipping this autumn, and a Broadcom agreement expected to exceed $30 billion as the largest American manufacturing commitment Apple has made.

More from Tim Cook

What they said

The quarter, in one sentence
Today, Apple is pleased to report $109.4 billion in revenue, up 16% from a year ago and a June quarter record. We were able to achieve this despite supply constraints and sequential foreign exchange headwinds.
Tim Cook · Chief Executive Officer, Apple
The largest American manufacturing commitment Apple has made
Earlier this month, Apple announced a new agreement with Broadcom to design and produce custom silicon components and cutting-edge wireless connectivity technologies. The new multi-year agreement with Broadcom, which is part of Apple's American Manufacturing Program, is expected to exceed $30 billion. This marks our largest-ever American manufacturing program commitment.
Tim Cook · Chief Executive Officer, Apple
The installed base, and where Services set records
Our installed base of over two and a half billion active devices has reached another all-time high across all major product categories and geographic segments. Services revenue was $30.7 billion, up 12% year-over-year. We set revenue records in every services category, including all-time records in cloud services and payment services.
Kevan Parekh · Senior Vice President and Chief Financial Officer, Apple
What the tariff refund was worth, and what is left without it
Company gross margin was 50.1%, up 80 basis points sequentially. This included a benefit from tariff refunds, which had a favorable impact of approximately two percentage points. When you remove this favorable impact, we would have been at the midpoint of the guidance range we provided last quarter.
Kevan Parekh · Senior Vice President and Chief Financial Officer, Apple
The records still stand with the refund stripped out
Diluted earnings per share was $2.02, up 29% year-over-year, and included $0.11 of favorable impact from tariff refunds. Operating cash flow was very strong at $34.4 billion. All three of these metrics set June quarter records, even when excluding the tariff refund benefit.
Kevan Parekh · Senior Vice President and Chief Financial Officer, Apple
The September guide — the only place guidance exists
The projected supply constraints in the September quarter affect iPhone, Mac, and iPad. As a result, we expect our September quarter total company revenue to grow between 9%-11% year-over-year.
Kevan Parekh · Senior Vice President and Chief Financial Officer, Apple
A gross margin guided down from what was just reported
We expect gross margin to be between 47%-48%. This includes an expected benefit of approximately one percentage point related to tariff refunds. We expect operating expenses to be between $19.1 billion-$19.4 billion.
Kevan Parekh · Senior Vice President and Chief Financial Officer, Apple
The last call, said out loud
As you know, this will be my final earnings call, and John will lead these calls going forward. The transition is going seamlessly, and I am beyond excited for John to step into his new role and lead Apple into its next era. He is truly one of a kind, and there is no better person to take the helm of the company.
Tim Cook · Chief Executive Officer, Apple
Memory costs, quarter by quarter, and where they go next
As I alluded to last quarter, we expected to pay significantly more in the June quarter than the March quarter, and that is what happened. It was partially offset by the benefit of carry-in inventory. For September, we expect to pay even higher memory costs, […] If you look beyond September, we see the market pricing for memory continuing to increase, which could drive an increasing impact on our business, and we're continuing to evaluate this.
Tim Cook · Chief Executive Officer, Apple
Why the supply is short — a forecast, not a factory
The root cause of it is not a regular supply issue. It's a demand forecast issue, to be candid, where the iPhone and the Mac are both doing remarkably better than we thought they would do. We had high expectations, so it wasn't that our expectations were low.
Tim Cook · Chief Executive Officer, Apple
How much rope is left on pulling supply forward
The supply chain just has less flexibility in it than normal. We've been pulling supply ahead. At some point, there's a limit to that. We've got a quarter that we're going to be scrambling on the supply side, essentially.
Tim Cook · Chief Executive Officer, Apple
Not a partner problem
Let me stress again, this isn't a partner or supplier issue. This issue is an incredibly strong, it's a great issue in some ways. It's an incredibly strong iPhone and Mac product cycle that has really yielded demand beyond our expectation.
Tim Cook · Chief Executive Officer, Apple
The reason prices went up, in his own words
On the pricing front, we reluctantly raised prices, I would say. We did it because we're in what I would characterize as a 100-year flood on the memory pricing, with exponential increases in memory prices.
Tim Cook · Chief Executive Officer, Apple
The incoming chief executive's only words on the call
Well, thank you for asking. I guess I would just reiterate what Tim said, there is so much opportunity for us with everything that's happening in this space. We're just really focused on our plans and very excited about it.
John Ternus · Incoming Chief Executive Officer, Apple
Where Apple Intelligence stands in China
You look at China, last week we received approval to ship sort of the original features of Apple Intelligence, things like cleanup and so forth. We're working now through the rollout of those, and there will be more work required down the road for Siri AI. We're at the front end of that.
Tim Cook · Chief Executive Officer, Apple

In the order they were said. Pick a name to read only that speaker.

On the call

  • Suhasini Chandramouli — Director of Investor Relations, Apple
  • Tim Cook — Chief Executive Officer, Apple
  • Kevan Parekh — Senior Vice President and Chief Financial Officer, Apple
  • John Ternus — Incoming Chief Executive Officer, Apple
  • Amit Daryanani — Analyst, Evercore ISI
  • Michael Ng — Analyst, Goldman Sachs
  • Ben Reitzes — Analyst, Melius Research
  • Erik Woodring — Analyst, Morgan Stanley
  • Aaron Rakers — Analyst, Wells Fargo
  • Wamsi Mohan — Analyst, Bank of America
  • Samik Chatterjee — Analyst, JPMorgan

About these quotes

Every passage above is quoted verbatim from Apple Inc.'s Q2 2026 earnings call of Jul 30, 2026, checked against the recording's transcription word for word. Apple states that the content of this call is Apple's property and may not be reproduced or transcribed without its prior written consent, and the text worked from here is a third party's transcription of the recording. This page therefore quotes from the call rather than reproducing it. The complete replay is on Apple Podcasts and at apple.com/investor. Figures spoken on a call are management's own and are checked against the release before they are used anywhere else on this site.