Apple Inc. · Q2 2026 call
What the CEO argued
Cook used his last earnings call to argue that Apple's problem is a good one: iPhone grew 22% and Mac 29%, and the shortfall he had to explain was supply, not demand. He named the cause as a demand forecast miss on advanced-node silicon rather than any failure at a partner or supplier, said the company has been pulling supply forward and is near the limit of that, and described memory pricing as a 100-year flood that forced Apple to raise prices reluctantly. Around that he set the succession — this is his final call, John Ternus leads the next one — Siri AI shipping this autumn, and a Broadcom agreement expected to exceed $30 billion as the largest American manufacturing commitment Apple has made.
What they said
In the order they were said. Pick a name to read only that speaker.
On the call
- Suhasini Chandramouli — Director of Investor Relations, Apple
- Tim Cook — Chief Executive Officer, Apple
- Kevan Parekh — Senior Vice President and Chief Financial Officer, Apple
- John Ternus — Incoming Chief Executive Officer, Apple
- Amit Daryanani — Analyst, Evercore ISI
- Michael Ng — Analyst, Goldman Sachs
- Ben Reitzes — Analyst, Melius Research
- Erik Woodring — Analyst, Morgan Stanley
- Aaron Rakers — Analyst, Wells Fargo
- Wamsi Mohan — Analyst, Bank of America
- Samik Chatterjee — Analyst, JPMorgan
About these quotes
Every passage above is quoted verbatim from Apple Inc.'s Q2 2026 earnings call of Jul 30, 2026, checked against the recording's transcription word for word. Apple states that the content of this call is Apple's property and may not be reproduced or transcribed without its prior written consent, and the text worked from here is a third party's transcription of the recording. This page therefore quotes from the call rather than reproducing it. The complete replay is on Apple Podcasts and at apple.com/investor. Figures spoken on a call are management's own and are checked against the release before they are used anywhere else on this site.