NIO Inc. · Q2 2026 call
What the CEO argued
William Li argued that NIO has stopped competing on price and started competing on brand, and that this is what makes the margin repair durable rather than cyclical. His evidence was an average transaction price of RMB406,000 for the NIO brand in the June quarter - above Mercedes-Benz, BMW and Audi on the same registration data - three quarters of ES9 buyers arriving from outside NIO's existing user base, and an ES8 that has not faded in the eleven months since launch. Against that he set the cost side plainly: roughly RMB14,000 a car of input inflation since late last year and another RMB2,000-3,000 still coming, with the company intending to grow gross profit through it. The forward numbers were his rather than the release's: a fourth-quarter target of more than 40,000 vehicles a month, mid-term annual volume growth of 40-50%, and positive operating and free cash flow held through both remaining quarters.
What they said
In the order they were said. Pick a name to read only that speaker.
On the call
- William Li — Founder, Chairman & CEO, NIO
- Stanley Qu — Chief Financial Officer, NIO
- Rui Chen — AVP & Head of Investor Relations, NIO
- Bin Wang — Analyst, Deutsche Bank
- Tim Hsiao — Analyst, Morgan Stanley
- Paul Gong — Analyst, UBS
- Nick Lai — Analyst, J.P. Morgan
- Ming Lee — Analyst, Bank of America
- Jing Chang — Analyst, CICC
- Yuqian Ding — Analyst, HSBC
- Operator — Operator
About these quotes
Every passage above is quoted verbatim from NIO Inc.'s Q2 2026 earnings call of Sep 1, 2026, checked against the recording's transcription word for word. NIO states that the content of its earnings call belongs to the company and may not be reproduced or transcribed without its consent. This page quotes from the second-quarter 2026 call rather than reproducing it; NIO's own webcast replay, linked above, is the authoritative record. The call is conducted in Mandarin and reaches English through the company's live interpreter, so every quotation here is the interpreter's wording rather than the speaker's own. The transcription used to locate these passages also labels the interpreted English inconsistently, at times assigning an executive's answer to the investor-relations host who read it out. Each quotation is therefore attributed to the executive who gave the answer in Mandarin immediately before it, and where that Mandarin passage refers to a colleague in the third person we have used it to settle the speaker. Anyone relying on a precise attribution should check it against NIO's own recording. Figures spoken on a call are management's own and are checked against the release before they are used anywhere else on this site.