NOW Analyst Ratings

BMO Capital cut its ServiceNow target to $170 from $175 on Jan 29, keeping Outperform. Goldman resumed at Buy ($205). Consensus is Hold at $23 average target — AI workflow automation and platform expansion sustaining the premium multiple debate.

ANALYST RATINGS
Buy$757
NOW
Outperform$170
Reiterated
2026-01-29
Outperform$175
Reiterated
2026-01-21
Buy$205
Resumed
2026-01-12
Buy$200
Upgrade
2026-01-06
Buy$1000
Resumed
2025-12-17
Reiterated
2026-01-29
BMO Capital Markets
RatingOutperform
From—
Target$170
From$175
Reiterated
2026-01-21
BMO Capital Markets
RatingOutperform
From—
Target$175
From$230
Resumed
2026-01-12
Goldman
RatingBuy
From—
Target$205
From—
Upgrade
2026-01-06
Arete
RatingBuy
FromNeutral
Target$200
From—
Resumed
2025-12-17
BTIG Research
RatingBuy
From—
Target$1000
From—
Downgrade
2025-12-15
KeyBanc Capital Markets
RatingUnderweight
FromSector Weight
Target$775
From—
Initiated
2025-11-25
Macquarie
RatingNeutral
From—
Target$860
From—
Reiterated
2025-10-30
BMO Capital Markets
RatingOutperform
From—
Target$1150
From$1160
Upgrade
2025-09-24
Morgan Stanley
RatingOverweight
FromEqual-Weight
Target$1250
From—
Reiterated
2025-07-24
BMO Capital Markets
RatingOutperform
From—
Target$1160
From$1150
Initiated
2025-06-25
DA Davidson
RatingBuy
From—
Target$1150
From—
Reiterated
2025-05-14
BMO Capital Markets
RatingOutperform
From—
Target$1150
From$1025
Upgrade
2025-05-01
Truist
RatingBuy
FromHold
Target$1200
From—
Reiterated
2025-04-22
BMO Capital Markets
RatingOutperform
From—
Target$950
From$990
Reiterated
2025-04-04
BMO Capital Markets
RatingOutperform
From—
Target$990
From$1185
Initiated
2025-01-17
Cantor Fitzgerald
RatingOverweight
From—
Target$1332
From—
Initiated
2024-12-24
Raymond James
RatingOutperform
From—
Target$1200
From—