Reiterated
2026-02-06
Monness Crespi & Hardt
RatingBuy
From—
Target$280
From$300
AMZN Analyst Ratings
DA Davidson downgraded Amazon to Neutral ($175) on Feb 6, bucking the bullish consensus. Monness Crespi cut its target to $280 from $300 while keeping Buy. Consensus is Buy at $16 average target — most analysts still see AWS and ads as key growth drivers.
ANALYST RATINGS
AMZNBuy$287
Buy$280
Reiterated
2026-02-06
Neutral$175
Downgrade
2026-02-06
Mkt Outperform$315
Reiterated
2026-02-02
Outperform$315
Reiterated
2026-01-28
Overweight$308
Reiterated
2026-01-28
Downgrade
2026-02-06
DA Davidson
RatingNeutral
FromBuy
Target$175
From—
Reiterated
2026-02-02
Citizens JMP
RatingMkt Outperform
From—
Target$315
From$300
Reiterated
2026-01-28
Oppenheimer
RatingOutperform
From—
Target$315
From$305
Reiterated
2026-01-28
KeyBanc Capital Markets
RatingOverweight
From—
Target$308
From$303
Reiterated
2026-01-27
Stifel
RatingBuy
From—
Target$300
From$295
Reiterated
2026-01-27
BofA Securities
RatingBuy
From—
Target$286
From$303
Reiterated
2026-01-15
Raymond James
RatingOutperform
From—
Target$260
From$275
Reiterated
2026-01-13
TD Cowen
RatingBuy
From—
Target$315
From$300
Reiterated
2026-01-12
Wells Fargo
RatingOverweight
From—
Target$301
From$295
Reiterated
2026-01-08
Cantor Fitzgerald
RatingOverweight
From—
Target$260
From$315
Reiterated
2026-01-05
Jefferies
RatingBuy
From—
Target$300
From$275
Reiterated
2025-12-02
Wells Fargo
RatingOverweight
From—
Target$295
From$292
Reiterated
2025-12-01
Oppenheimer
RatingOutperform
From—
Target$305
From$290
Downgrade
2025-11-18
Rothschild & Co Redburn
RatingNeutral
FromBuy
Target$250
From—
Reiterated
2025-11-04
Mizuho
RatingOutperform
From—
Target$315
From$300
Reiterated
2025-10-31
Wells Fargo
RatingOverweight
From—
Target$292
From$280
Reiterated
2025-10-31
UBS
RatingBuy
From—
Target$310
From$279
Reiterated
2025-10-31
The Benchmark Company
RatingBuy
From—
Target$295
From$260