AFRM Analyst Ratings

Morgan Stanley upgraded Affirm to Overweight on Feb 3, a major endorsement. Needham upgraded to Buy ($100) in January and Citi initiated at Buy ($100). Consensus is Buy at $274 average target — BNPL momentum and improving unit economics winning over skeptics.

ANALYST RATINGS
Buy$77
AFRM
Overweight$76
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2026-02-03
Buy$100
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2026-01-27
Buy$100
Initiated
2025-10-23
Overweight$89
Initiated
2025-10-22
Buy$101
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2025-10-06
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2026-02-03
Morgan Stanley
RatingOverweight
FromEqual-Weight
Target$76
From—
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2026-01-27
Needham
RatingBuy
FromHold
Target$100
From—
Initiated
2025-10-23
Citigroup
RatingBuy
From—
Target$100
From—
Initiated
2025-10-22
Wells Fargo
RatingOverweight
From—
Target$89
From—
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2025-10-06
Rothschild & Co Redburn
RatingBuy
FromNeutral
Target$101
From—
Initiated
2025-08-01
Rothschild & Co Redburn
RatingNeutral
From—
Target$74
From—
Initiated
2025-07-21
Oppenheimer
RatingOutperform
From—
Target$80
From—
Resumed
2025-07-17
Deutsche Bank
RatingBuy
From—
Target$78
From—
Initiated
2025-06-12
Stephens
RatingEqual-Weight
From—
Target$69
From—
Initiated
2025-06-02
Truist
RatingBuy
From—
Target$58
From—
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2025-05-09
Susquehanna
RatingPositive
FromNeutral
Target$65
From—
Initiated
2025-04-08
TD Cowen
RatingBuy
From—
Target$50
From—
Resumed
2025-03-20
BMO Capital Markets
RatingOutperform
From—
Target$69
From—
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2025-03-19
Compass Point
RatingBuy
FromNeutral
Target$64
From$61
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2025-01-28
Compass Point
RatingNeutral
FromSell
Target$61
From$20
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2025-01-21
Susquehanna
RatingNeutral
FromPositive
Target$57
From—